All Alcoholic drinks articles – Page 243
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News
Harvest to reap reward of ‘best beer’ accolade
Being crowned the 'Best Beer in Britain' will more than double sales of Castle Rock's Harvest Pale ale over the next year, the brewer's chairman has predicted. The 3.8% abv pale ale was awarded the Great British Beer Festival's highest...
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NewsMilk is the new beer as price war erupts
Asda kicked off a milk price war last weekend after pledging not to sell alcohol below cost and "to invest in core grocery essentials like milk instead".
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NewsTales of Titania: A top tipple for under-fives
Things were getting desperate. P&F had been reduced to punting the "world's strongest beer" to the parenting press as a convenient party drink for the under-fives. But still no outrage. We needed Alcohol Concern and the Daily Mail to unite in...
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News
Focus On Organic: Purity is quite a turn-on
"It's the whole purity and provenance message," says Rupert Thomas, marketing director of Waitrose, explaining why sales of organic beers and spirits are up 28% year-on-year at Waitrose and 32% since April.
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Mars hires Pickering as petcare sales boss
Whiskas owner Mars Petcare has appointed John Pickering as its new sales director, following the departure of Martin Porter to Heineken UK.
Pickering was previously sales director for Radox and Douwe Egberts owner Sara Lee in the UK and… -
News
Whyte & Mackay in hi-tech barcode first
Whyte & Mackay claims to be the first drinks brand to introduce 2D hi-tech barcodes to drinks, with a new digital marketing strategy for its Glayva brand. The 2D barcodes will be added to Glayva PoS material in retailers later this...
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News
Asda says pre-mixes set for massive sales burst
Asda predicts an explosion in sales of pre-mixed drinks within the next five years, and that every big spirit brand will introduce a version. The retailer backed Mintel's forecast that pre-mixed category sales would grow more than...
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NewsDogs, stoats and a royal coat of arms
Last week BrewDog stole the headlines with genre-bending 55% abv beer End of the World, the apocalyptic sequel to last year's 32% Tactical Nuclear Penguin. (We'd ask what they've been drinking to come up with names like those, but there probably...
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Bavaria hires Rourke to brew alcohol-free storm
Dutch brewer Bavaria has enlisted Hollywood hell-raiser Mickey Rourke to give non-alcoholic beer a "cooler" image and knock Beck's Blue off the top spot. The Wrestler star and alcohol-free beer may not be an obvious match, but a new...
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NewsGrocer 33: One price cut is enough for Asda
Despite making three hikes and only one reduction, Asda took first place this week, although its basket came in only 16p cheaper than that of second-placed Morrisons. Asda's Baileys (£11.97), bananas (85p), Tilda mushroom rice (£1) and Wall's Mini...
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FWD leads duty stamp calls despite brewer opposition
The Federation of Wholesale Distributors has called for the introduction of duty stamps on beer to combat duty fraud, provoking fierce resistance from brewers.
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News
Wood’s rum shows off its Navy cred
First Drinks is bolstering the seafaring credentials of its Wood's 100 Old Navy Rum dark rum. The brand is sponsoring a sampling event at the Meet Your Navy show held at Portsmouth Naval Base next weekend. FD is also running a...
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NewsCarlsberg’s Mr Fixit
Carslberg UK was in serious trouble in 2008 – until Dr Isaac Sheps arrived. He tells Liz Hamson how he dragged the second-biggest brewer in the off-trade back from the brink
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NewsBreaking the sound barrier
A blast of Bizet in the French wine aisle and even birdsong in the loo... it all adds up to a more satisfying customer experience – and enhanced sales, says Suzy Bashford
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News
Captain Morgan is given a ‘handsome and authentic’ look
Diageo has given its dark rum brand Captain Morgan a packaging revamp to make the seafarer "more handsome and authentic", and further boost already buoyant sales. The new design, rolling out now, is intended to emphasise the brand's...
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NewsAcid Test: Windhoek
"I really liked this beer. It had a very full flavour similar to some of the well-known German lagers, probably because it's made using the German beer purity laws."
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News
World News 24/7/10
Heineken has completed the acquistion of the beer operations of Fomento Económico Mexicano, producer of Sol and Dos Equis. The Netherlands-based brewer will issue new shares to give Femsa a 20% stake in Heineken...
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NewsBrewDog unveils world’s strongest (and weirdest) beer
BrewDog is courting more controversy with the launch of its strongest – and weirdest – beer yet.
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News
Heineken completes Femsa takeover
Heineken has completed the acquisition of the beer operations of Fomento Económico Mexicano SAB (Femsa), producer of Sol and Dos Equis beer brands.
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News
Lamb’s Navy Rum promo supports RNLI
Lamb's Navy Rum has joined forces with the Royal National Lifeboat Institution (RNLI) for the first time in an on-pack promotion that offers a two-week cruise holiday. Nearly 100,000 bottles of the Halewood rum are being rolled into the...