All Alcoholic drinks articles – Page 254
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News
Eristoff takes on Smirnoff for top spot
Bacardi-Martini is launching a £1.5m campaign for its Eristoff vodka, which it believes will one day take over from Smirnoff as the UK's leading vodka.The drinks giant is pushing its two Georgian vodka variants Eristoff Original and...
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Pernod boosts luxury NPD for festive season
The prospect of a frugal Christmas hasn't stopped Pernod Ricard boosting its premium credentials.Pernod will launch a raft of luxury innovations across its spirits and wines portfolio in October to cash in on the strong performance of...
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NewsC&C buys lager brand... to shore up ailing cider brand
Shelling out £180m for Tennent's shows C&C Group means business - but not necessarily when it comes to lager. Nigel Huddleston reports.
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NewsAcid Test: Brewdog Tokyo* Beer
Does the UK's strongest bottled beer taste of anything more than the bitter tang of controvsery?
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Picture This... Sailor Jerry comes up trumps
Sailor Jerry golden rum won a listing with Tesco last week its fourth big retailer account in as many months after Waitrose snapped it up in May, followed by Sainsbury's and Asda.
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English Wines Group set to close US export deal
English wine looks set to crack America following the final negotiations of a new export deal between the UK's largest wine producer and a Virginia-based distributor.The light and aromatic flavour profile of English wine was ideally...
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‘Unreasonable’ banks are driving wine suppliers under
One wine supplier after another has collapsed or been bought as the banks turn the screw - but not everyone's struggling, finds Graham Holter
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News
Makro’s first own-brand cider arrives
As the Pimm's and Sainsbury's copyright row rumbles on, Makro has taken on Bulmers and Magners by launching Felsgold, its own-brand pour-over-ice cider. However, the cash & carry retailer was quick to point out that Felsgold's pack...
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News
Heineken fans mimic their heroes
Heineken is kicking off its fifth year as sponsor of UEFA Champions League football with a new TV campaign. The 10-second ad break bumpers are based on action movie scenes and feature a group of fans sitting on the sofa mimicking the...
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British deals threaten to kill off booze cruise
The traditional British booze cruise has been all but sunk by cut-price supermarket drink deals and the pound's weakness against the euro, The Grocer can reveal.
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NewsCampaign Trail: Fairytale world blossoms
A dreamlike world forms the platform for a £2m TV campaign for Blossom Hill designed to engage with its 30 to 45-year-old female audience on a "deeper and more emotional" level. Showing now, the commercial features a group of girlfriends boarding an...
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News
Diageo makes Almond Baileys brand director
Diageo GB is on the hunt for a new marketing director after promoting Philip Almond to a global role.Almond will become the global brand director for Baileys, one of Diageo's leading spirits brands, which ships more than 95 million...
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NewsAcid Test: Ibiza Ice Sunset
Light summer drink reminiscent of clubby nights in the sun, or a sickly-sweet Breezer rip-off with no chance of a listing? It's both, according to our panel
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News
Champagne houses go for revamp as sales fall
Top Champagne houses are pulling out the stops to revive falling sales with revamped packaging and uplifts in marketing activity.Taittinger is revamping the livery of its entire Cuvée range, while Lanson is launching a new gift pack for...
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News
‘Halo effect’ of 4% restores the shine to original Stella brand
While the explosive success of Stella Artois 4% has hogged the limelight in lager lately, sister brand Stella Artois has quietly crept out of the shadows to claw back market share.
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News
World News 15/08/09
US wine company Foley Family Wines of Sonoma has acquired The New Zealand Wine Fund for an undisclosed amount.
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News‘Liver damage’ threat of fizzy drinks – but beer a bonus for bones
Fructose, the sweetener used in many sugary soft drinks, has been linked with increased rates of liver disease by a new study.
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News
Gaymer hits record high for output
Gaymer Cider Company produced its "largest-ever" monthly run of cider in June to meet the demand generated by heavyweight festival sponsorship and the heatwave.The company, which sponsored Glastonbury, estimated that its Shepton Mill...
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News
US artisan brewers woo UK retailers in drive to boost sales
US craft brewers are "more than on target" to have doubled exports to the UK by the end of the year, following a concerted push to win more listings in UK supermarkets. Sales to the UK were worth $1.3m (£767,000) in 2008 and were up 90%...
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NewsAcid Test: Suffolk Springer
Will this new blended addition put an extra spring in Greene King's step?