All Alcoholic drinks articles – Page 259
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Stores urged to tackle irresponsible drinking
Diageo is calling on retailers to get more involved in promoting responsible drinking as the industry ramps up activities to combat binge drinking.This week Pernod Ricard UK (PRUK) launched a campaign called Accept Responsibility, and...
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Bulmers varieties are apple of retailers' eyes
Cider accounted for 7% of total alcohol promotions last weekend, and leading the way with 33% of the activity was Bulmers.
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Red Stripe agrees first TV sponsorship
Wells & Young's is investing £500,000 in the first TV sponsorship for its Red Stripe lager brand.The Jamaican beer is to be the sponsor of Channel 4 music programme Rockfeedback Presents, a late-night weekend alternative music...
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Revenue up at SABMiller
Brewer SABMiller has reported a 16% increase in revenue and an 11% increase in lager growth for the year to 31 March.Revenue had been driven by price increases and mix improvements, offsetting higher input costs, the brewer said in a trading...
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Marston's doubles its exposure in off-trade
Marston's bought Ryland Thompson last week as part of a long-term strategy to dramatically boost its presence in the off-trade, Marston's MD Alistair Darby has revealed.Marston's, which makes Marston's Pedigree, Bank's and Jennings, was...
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Diageo trials new pre-mixed drinks
Diageo is looking to expand its presence in the ready-to-serve category and is trialling 250ml cans of Smirnoff vodka & Ocean Spray cranberry juice drink and Gordon's gin & Schweppes slimline tonic in selected grocers and c-stores.The...
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Value gives a clearer idea of performance
Stuart MacFarlane President, InBev UK & IrelandSir; I must take issue with the tone of your article on the performance of the Stella Artois family of brands ('Stella loses its throne', The Grocer, 5 April, p4). The headline is...
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Thresher mulls joint venture to sell branded food ranges
Thresher Group is sounding out a possible buying alliance with Musgrave Retail Partners GB.The off-licence specialist, which operates the fascias Threshers, The Local and Wine Rack, is considering a partnership through which its stores...
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How can InBev put Stella's shine back?
So how did it come to this? Stella Artois, one of grocery's most iconic and bestselling brands, has been overtaken in volume by Carlsberg, a beer that has morphed in a relatively short time from mediocre standard lager into a premium Continental...
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Carlsberg adds Tuborg cans to festival line-up
Carlsberg is rolling out premium bottled lager Tuborg in cans this summer as part of a £2m investment in the brand.The brewer has also announced that the beer will sponsor the Leeds and Reading Festivals, adding to its portfolio of...
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Ministry of Sound releases new vodka
Dance music label Ministry of Sound is moving into the vodka market this month.Ministry of Sound Vodka is being released in the on and off-trades and will initially be available in 240 Sainsbury's stores, priced at £12.99, and in clubs....
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Magners to ramp up presence in off-trade
Magners is to increase its focus on the off-trade this year as it attempts to stem plummeting on-trade sales.The off-trade sales team, which has increased in size over the past few months, will continue to grow as the company taps into...
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Stella loses its throne
Carlsberg has overtaken beleaguered lager brand Stella Artois as the biggest-selling family of beer brands in the UK off-trade. Nielsen figures seen by The Grocer show the Carlsberg family of brands, which includes standard Carlsberg, Carlsberg...
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Name change for Herrljunga Cider
Swedish cider Herrljunga has been relaunched with a new name, packaging and formulation.The cider, +46, is the result of a joint £500,000 investment by Herrljunga Cider and UK distributor Halewood International."To be successful...
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Spirit prices have held firm in wake of Budget
Spirits - but not prices - continue to soar down the promotional aisles despite an increase of 55p duty per bottle in the Budget.
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Wells & Young's beers now 'super-premium'
Wells & Young's is hoping to create a super-premium category within the ale sector by repositioning three of its beers in a new range.It has also been awarded the right to include the Red Tractor food assurance mark on its flagship...
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campaign trail - Cadbury Trebor Basset is re-launching its Set the Juice Loose ad campaign
Cadbury Trebor Bassett is relaunching its Set the Juice Loose ad campaign, which first aired in 1991, as part of a £2.4m investment for the Maynards Wine Gums brand this year. The TV ad features a Scottish man dancing and singing "set the juice...
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Pernod Ricard acquires Vin & Spirit
Pernod Ricard has acquired Vin & Spirit, the owner of Absolut vodka, from the Swedish government for €5.626bn.Pernod Ricard has claimed the deal will make it the co-leader in the global wine & spirits industry with global spirits volumes of...
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Mont Tauch
The Mont Tauch co-operative produces 90% of the Fitou wine drunk in the UK, under a number of brands and retailer own labels. At the end of last month the company launched a £500,000 campaign in a bid to position the winery as The Face of...