All Alcoholic drinks articles – Page 259
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NewsAbsolut cashes in on G20 controversy with new ad campaign
A mass pillow fight between political protestors and the police features in the first UK advertising for Absolut vodka since it was bought by Pernod Ricard last year.
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Halewood spices up Lamb's Rum to woo younger consumers
Rum brand Lamb’s is being spiced up in a bid to attract younger drinkers – in the brand’s biggest piece of NPD in 150 years. Lamb’s Spiced Rum, which is infused with natural spices including cinnamon, lime and vanilla, is set to hit...
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Women targeted by new Coors business
Coors Brewers has launched a new business to promote beer to women.The BitterSweet Partnership, which has evolved from Coors' 2008 campaign Project Eve to become a business in its own right, will provide a marketing, research and...
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Bottled cocktail launches tap into staying-in trend
Diageo and West Eleven are looking to shake up the RTD category – and tap into the trend for entertaining at home – with bottled cocktails. A bottled Margarita is being rolled out under Diageo’s Jose Cuervo tequila brand, while West Eleven...
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Plastic bottled La Perle wine comes to UK
Wine distributor Roger Harris and bottler Paul Sapin have joined forces to launch the UK's first range of wines in long-life plastic bottles.The new La Perle range will be available in Merlot, Chardonnay and Syrah Rosé variants, packaged in...
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Amigos lager gunning for Desperados
Global Brands is taking on Heineken’s Desperados brand with the launch of a tequila-flavoured bottled beer.Amigos, which will be rolled out next month, is a 6% abv lager with a note of South American limes. It was being positioned as a drink...
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NewsAcid Test: Codorníu Reina M. Cristina Reserva vintage 2006
The panel try out a sparkling wine that's easier to drink than it is to pronounce
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Whyte & Mackay toasts capture of Bacardi man Beard
Whyte & Mackay has named Bacardi UK boss John Beard as its new chief executive.
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Summery new look for Sunrise
Chilean wine producer Concha y Toro has unveiled a more summery design for its Sunrise range to attract seasonal drinkers. The redesign features a more distinctive yellow and brown motif. Greater emphasis is placed on the 'Enjoy 300 Days of...
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Diageo rolling out summer campaign for off-trade spirits
Diageo is ploughing £1.6m into a summer campaign to encourage consumers to create more spirit-plus-mixer drinks, and investing a further £50,000 in the launch of a half-size bottle of Pimm's.The drinks giant said it was launching Bring Home...
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Plum liqueur targets home cocktail fans
Akashi-Tai Sake Brewery is tapping growing enthusiasm for Japanese drinks with the launch of its plum-based sake.The Japanese company will present Shiraume Umeshu, rsp £11.99, to British retailers for listings this week . The spirit is made...
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Kopparberg brings new flavour to UK
Kopparberg has introduced an elderflower & lime flavoured cider into the UK.It is a popular variant in the company's Scandinavian home market and will arrive in the UK this month, rsp £2.09.Investing in new flavours was essential to...
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Pedigree increases abv in bid to target off-trade
Marston’s brewery hopes to rejuvenate off-trade sales of its Pedigree bottled beer with a stronger abv and a return to its original label.
The abv will be increased from 4.5% to 5% across its existing bottles of Pedigree and the recipe will… -
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Constellation tipped to sell its 50% stake in Matthew Clark
Babycham and Hardys Wine owner Constellation Europe is expected to sell its 50% stake in on-trade drinks wholesaler Matthew Clark, The Grocer has learned.Insider sources revealed this week that Rothschild bank was trying to broker a deal to...
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Dolls launch new beer... for the dolls
Independent brewery The Rushing Dolls Company has won its first listing for a lower-alcohol beer specifically aimed at women.Harry's Beer, which has an abv of 4%, was rolled out in 26 Booths stores across north west England last week (rsp:...
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Blackthorn smartens up to attract modern drinkers to the brand
The Gaymer Cider Company has overhauled its Blackthorn cider brand - slashing its alcohol content, giving it a sweeter taste and revamping its packaging - in a bid to bring it more into line with modern tastes. The company has reduced the...
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NewsAcid Test: Crabbie's Alcoholic Ginger Beer
Our panel go retro as the familiar taste of ginger beer gets a boozey twist
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NewsScots up in arms at minimum price plan for alcohol
Scottish legislators will push through plans to establish minimum pricing requirements on alcohol and ban cut-price offers in pubs and on the high street, it was confirmed yesterday, in the latest move to tackle excessive drinking.
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Oddbins speeds up clear-out after supplier collapse
Oddbins is facing a shortage of wine after the collapse of a supplier in France.
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NewsCritical Eye on... wine. Just wine
I didn't appreciate how risky - or quasi-religious - the world of top-end wine making was until I started watching a new BBC4 series, innovatively entitled Wine. Having discovered in the first of the three-part series how posh London wine...