All Alcoholic drinks articles – Page 266
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What the papers said
?InBev is considering making a $46bn (£23.2bn) bid for rival brewer Anheuser-Busch. The Belgian brewer, which makes Stella Artois, is arranging finance for a potential deal, according to the Financial Times. Anheuser's chief executive...
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How confirms leaving date
Tim How has confirmed he is to retire as chief executive of Majestic Wine on 8 August, to be replaced by Steve Lewis.How, 56, has headed Britain's biggest independent wine specialist for almost two decades. He said he hoped to build a...
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In Brief: Rum sponsors metal; Rioja throws fiesta; Bottles lighten up
Rum sponsors metal Sailor Jerry, the spiced rum distributed by First Drinks Brands, is to sponsor this summer's Kerrang! Awards in a bid to become "authentic and edgy". The move follows a spring sampling campaign targeting 21 to 35-year-olds at...
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Coors to trial Blue Moon
Coors Brewers is planning a UK launch for its Blue Moon beer, which has already proved a huge success in the US and Canada.The unfiltered Belgian-style wheat ale is being trialled with two on-trade partners and the brewer is hoping it...
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carlsberg gets the bbq out
Lager fans will have the chance to win 'probably the best barbecue in the world' this summer as Carlsberg and Jean-Christophe Novelli join forces in a summer campaign.Cooking tips and recipes from the chef will appear on more than a...
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Vladivar goes back to original design
Vladivar vodka is to get its second rebrand in two years with a return to the original 1959 blue bottle and double eagle crest.Following its last re-brand the vodka had lost its way, admitted Nick Gaskin, UK marketing director for brand...
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Asda undertakes wine review to boost sales
Asda is slashing its wine range by 15% and introducing a range of fine wines in what BWS category director David Stewart describes as its "most comprehensive and robust review of the wine category to date".Asda, which under-trades in the...
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Ardbeg has Renaissance
The Ardbeg distillery is launching Renaissance, the last in its series of single malts celebrating its re-opening in 1997.The fourth single malt in the range is called On The Peaty Path to Maturity."This is the last chance to...
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acid test - Elkan Wine in can and Tungi
Elkan Wine in can Company: Elkan Wine Company RSP: £2.49 per 37.5cl can Expert's verdict...7/10 ?The wine was good quality with both red and rosé giving ripe red berry flavours. The selling point, though, has to be the packaging. Aluminium is...
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Gireau vodka gets into gin
French distiller Gireau Corporation has launched a gin to join its premium French vodka."Gireau Premium French Gin is made from pure grain wheat and spring water with juniper berry extract and is distilled four times to create a pure but...
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E&J Gallo Winery fills six senior roles
E&J Gallo Winery has strengthened its sales and marketing teams with a raft of senior appointments.Nick Elkin has been appointed sales director for UK grocery. He has worked at E&J Gallo for 12 years in a number of sales and marketing...
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Sainsbury's tastes difference in wine
We may be two decades into the UK's wine revolution but the trade has done little to make the whole business of buying wine any easier, less intimidating or more pleasurable. Shoppers still tend to approach the wine aisle in a state of mild...
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Cockspur has revamp for cricket campaign
Cockspur Rum is launching new packaging for its Fine Rum this month as it begins its £3m cricket sponsorship deal.The new design, which will be launched across all European markets as part of a drive to improve the brand's visibility,...
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WORLD NEWS - Heineken to buy Rechitsa brewery
Heineken to buy Rechitsa brewery AMSTERDAM: Heineken has announced it is to acquire the Rechitsa brewery, giving the company 24% of the Belarus lager market. Heineken will invest...
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Brands: will they help or hinder M&S food profits?
It has finally done it. After years of speculation, Marks & Spencer has decided to bite the bullet and trial branded products such as Marmite, Lemsip, Whiskas, Smirnoff and Kit Kat alongside its own-label products. Nineteen stores in...
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Beer falls behind wine in promotional stakes
Beer and lager are losing promotional ground to wines and spirits, Assosia's latest research for Promotrack has revealed.The beer and lager sub-category fell from second to third place in the top five drinks category chart last weekend,...
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Lion Capital snaps up Russian Alcohol
Private equity group Lion Capital has acquired Russian Alcohol, the largest producer and distributor of vodka in Russia, from Industrial Investors in a deal worth $600m (£303m).Russian Alcohol, which makes Green Mark and Zhuravli vodkas,...
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Red Bull: the energy to challenge Coke?
It is one of the biggest drink launches of the past decade. For Red Bull, single-handedly creating the energy drink market in the UK is not enough. The brand, which developed a cult following among adrenaline junkies thanks to its links...
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YouTube antics earn eight C&C workers the sack
Good old YouTube. Our favourite refuge for the funny and stupid has thrown up another incident of staff misbehaving, this time at Magners and Bulmers cider maker C&C Group.While company execs contend with a profit decline due to a slump...
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acid test - Grolsch Weizen and Asam Bock And Barock Hell
Expert's verdict...7/10 Grolsch Premium Weizen has the cloudy amber appearance typical of wheat beer with good carbonation. The aromas are mostly yeasty but there is also clove and orange peel that add a bit more interest and continue onto the...