All Alcoholic drinks articles – Page 267
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Hardys taps dessert wine
Hardys is moving into the dessert wine category in a bid by brand owner Constellation Group to generate interest in the under-developed category.The wine, available now (rsp: £7.99) under the Nottage Hill sub-brand, is made from Shiraz...
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Carling steps down as Red Bull director
Guy Carling has quit as Red Bull UK's brand director exactly 10 years to the day after joining the energy drink manufacturer. He was responsible for developing Red Bull's marketing campaign and led last month's structural review with Red...
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Asda wine revamp to include taster promo
Asda is preparing to unveil the results of an extensive wine range review this winter - including a "Try Before You Buy" promotion.The retailer will offer consumers the chance to buy a single-serve sized bottle of wine to try, which if...
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In Brief: Artois ads pulled; Stratford relaunch; Passion for fashion
Artois ads pulled Inbev UK has pulled all its "Family Artois" advertising following an ASA ruling that found the campaign led consumers to believe the beers were still part of a family-owned business, a claim the ASA said was misleading.
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Jack teaches students to act responsibly
White cider brand Frosty Jack's is running a campaign to warn university students to watch how much they drink.Brand owner Aston Manor is targeting first year students with its You Don't Know Jack tour of UK universities. During the...
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What the papers said
?The famous slogan that Guinness is good for you may be true after all, according to the Daily Express. Researchers at Wisconsin University have claimed that drinking a pint each day may be as effective in preventing hearts attacks as an...
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Store visit Kingsgate Wines and Provisions
On a beam in Kingsgate Wines and Provisions is the Latin phrase 'multum in parvo', which means 'much in little'. The description is pretty apt considering the store, which sits between Winchester Cathedral and its public school, offers more than...
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Etalon puts flavour back
A new vodka from Belarus is trying to bring some flavour back into the premium end of the market. Etalon vodka is the first vodka available in the UK from Belarus, claims distributor the Real Vodka Company. The vodka is made from...
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Pernod discovers the gift of adding value
Pernod Ricard UK is calling for less reliance on discounting and more innovative alcohol gifting propositions this Christmas in a bid to drive value. The French company will be offering 1.5 million gift packs across several of its brands...
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Campaign trail: Lambrini is hoping to get women across the nation up on their feet
Lambrini is hoping to get women across the nation up on their feet and dancing as it returns to TV this week. Brand owner Halewood International is investing £5m in the campaign, which will include TV, digital and PR, in a bid to promote...
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Store visit - Kingsgate Wines and Provisions
Established: 1996Size of store: 700 sq ftNumber of lines: 1,500 plus 100 different winesTurnover: £400,000 a yearOn a beam in Kingsgate Wines and Provisions is the Latin phrase 'multum in parvo', which means 'much in little'....
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Vodkapom to overhaul RTD
Glaswegian entrepreneur Carlo Citti is hoping a new vodka and pomegranate juice drink will achieve success in the ailing RTD category. He is launching Vodkapom, a 4% abv sparkling vodka and pomegranate juice mix, this autumn. The...
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Stormhoek teams up with Facebook
Stormhoek is pairing up with social networking site Facebook to promote its new look and the launch of a premium range. The South African wine, distributed by Orbital Wines, will carry neck tags featuring Facebook. The company has set up...
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Gallo puts in a corking on-shelf performance
E&J Gallo has ramped up its promotional activity this year, taking the lead in the year to date and pushing last year's big hitter Hardys into second place. E&J Gallo accounted for 34% of the top five wine brands on featured promotion...
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Diageo opts for single Christmas promotions
Diageo will be dropping multi-buy promotions this Christmas, after last year's two-for-£25 deal resulted in a 31.2% drop in value during the period for its star Christmas brand, Baileys. Instead, as part of its £25m Christmas investment,...
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Bavaria promotes responsible drinking
Real men don't drink and drive, according to a new campaign for Bavaria Malt, the alcohol-free beer from Dutch brewer Bavaria. The campaign will include the first TV advertising for a non-alcoholic beer since 2002, the company claims. The...
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My Alternative CV - Murray Leslie, sales director, Britvic
What's your nickname? Muzza. Who was your first teenage crush and why? Debbie Harry from Blondie When was the first time you got drunk and what did you drink? As I recall I was 15 years old and I was enjoying some Grolsch
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acid test - Cubanero Fuerte & St Helens pear cider
Expert's verdict: 7/10 ?A superb drink with a lightly toasted blend of malt and hops. This will appeal to people, particularly those who have visited the West Indies and Cuba and have an interest in the politics and culture of the island. The...
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our man from drip Don Pumsey - 8th September 2007
Hogarth, thou should'st be living at this hour! Who better than the 19th century doodler of Gin Lane to depict the depraved insanity that I in my darker moments feel has become of our beloved industry. This has surely been one of the madder weeks at...
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New CEO for Carlsberg
Carlsberg has named Jorgen Buhl Rasmussen as its new CEO.Rasmussen, who is a member of Carlsberg's executive board and heads BBH, Carlsberg's joint Russian venture with Scottish & Newcastle, will take up the role on 1 October, replacing Nils...