All Alcoholic drinks articles – Page 268
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News
Lager sales: going down the hatch?
It was always going to be a difficult year for breweries. There was no big sporting event all summer and the weather during what is usually one of the strongest sales periods of the year was so wet large parts of the country ended up under...
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Boru Vodka turns up the Irish appeal
Irish Republic vodka brand Boru is hoping to join the ranks of iconic Irish drinks such as Guinness, Jameson and Magners with its new packaging and strategy.Boru, owned by Castle Brands, has undergone a "much-needed" redesign in the...
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Low alcohol brands get entangled in EU rules
The burgeoning low-alcohol wine category has been dealt a blow by a Food Standards Agency ruling that two brands were in breach of EU regulations.The FSA's Wine Standards Branch imposed a movement control order on DB Wines' Spanish Sovio...
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Luxury liqueur for the lounge
The classic lounge bar is the inspiration behind Grand Marnier's latest Cordon Rouge limited-edition bottle. Featuring luxurious velvet, leather and metal, the new red bottle is the fifth in the annual series. It has been designed to evoke the...
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Glenmorangie overhauls range for young drinkers
Glenmorangie has radically redesigned its range and added a raft of improved and new whiskies to attract younger drinkers to whisky. Parent company Moët Hennessy has scrapped the flagship 10-year-old expression and replaced it with Glenmorangie...
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Hines opts for festive gift box
A gift box shaped like a book has been chosen for Christmas by Hine Vintage Cognac. The box, which closes with a magnet, is lined in red fabric and uses the brand's signature gold, bronze, red and cream colours. It contains a bottle of Hine Rare...
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Peroni boosts sales targets
Italian lager Peroni Nastro Azzurro has teamed up with Ferrari to help drive sales in the cash and carry sector. The SABMiller brand is offering a trip for two to Rome, including a stay at the luxurious Exedra Hotel, for the business that increases...
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Cuban beer added to Pierhead range
Pierhead Purchasing is adding a brewed-at-source Cuban lager called Cubanero Fuerte to its portfolio of speciality beers. Travellers may already know the classic Cuban lager 'Bucanero' which is brewed at the Bucanero Cevezeria in Holguin. Pierhead...
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acid test - Extreme Rioja & Roaring Meg
Expert's verdict: 6/10 ?I am not a Rioja drinker, but I was surprised by the number of female red wine enthusiasts who responded well to this at a family gathering. For me it was a little too heavy. The modern packaging is a real departure from the...
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Lager stuck in decline as drinkers get classy
There is more to this summer's decline in lager sales than just bad weather, says a new report from market research specialist Mintel. The report suggests that brewers are facing a shrinking market in the long term not just the short term, as...
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Chef creates dishes in Peroni lager deal
The beer and food movement has taken a step forward as Italian lager Peroni Nastro Azzurro hooks up with celebrity chef Giorgio Locatelli. Brand owner SABMiller is hoping the partnership will further strengthen the beer's positioning as a...
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Tesco bogof on Magners a fresh blow to Irish firm
Irish drinks group C&C and its embattled Magners brand has been dealt a fresh blow on its own doorstep by Tesco, which has been offering the cider - sold under the brand name Bulmers in the Republic of Ireland - at a knockdown price. In a...
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Select & Save drive targets Bargain Booze
Symbol group Select & Save is taking on Bargain Booze with a new marketing campaign claiming to beat the off-licence chain on price. The convenience store operator has added the strapline 'Better bargains than Bargain Booze' to its consumer...
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Tartan is out for Balblair
Recently relaunched malt whisky Balblair is hoping to challenge the cliché of Scotland as all tartan and shortbread with its new campaign. Brand owner Inver House Distillers has teamed up with contemporary Scottish creative talents from...
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Stewart rises to bigger role in Asda BWS
Asda beers, wine and spirits director Dave Stewart has been promoted to general manager BWS at the retailer. Stewart started in the department in May, joining from the electronics where he was general manager. He takes over from Oliver Haughton, who...
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tapping into spirit aisles
More than 14 million households buy spirits to drink at home and the off-trade category is worth £2.7bn. Yet, when compared with the on-trade (worth £3.5bn), it is clear that retailers are still under-exploiting the market. Suppliers are partly to...
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Dynamic Douro
The most exciting wine country you know least aboutGo on, then - try to remember the last time you opened a bottle of Portuguese wine, and I'm not talking Port. I bet it was Mateus Rosé or Lancers, the country's two biggest...
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Red Square tries to tempt clubbers
Caffeine-based vodka drink Red Square Reloaded is offering clubbers the chance to win trips to top party destinations around the world in an on-pack promotion.Winners of the World Party Weekenders on-pack competition will jet off to some...
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NEWS OF THE BREWS
Against The GrainThe UK's oldest gluten-free beer has moved production to Wold Top in East Yorkshire after demand outstripped capacity at its previous brewer. Against The Grain, a 4.5% abv citrus-flavoured beer for...
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News of the brews - Brewers gear up for the cup
Greene KingGreene King IPA is the official beer of England Rugby. Its World Cup campaign focuses on getting people off the sofa and into pubs. Promotional kits are available, which include branded drip mats, empty-belly posters,...