All Alcoholic drinks articles – Page 269
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Great British Beer Blackout?
The power of the media is frightening. At its best, it can expose lies, fraud and political shenanigans. At its worst, it can destroy people's lives and can drive sane people mad by ignoring or distorting their efforts.Take - as a prime...
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BBF campaign to link SoCo to Mardi Gras
Southern Comfort is hoping to replicate Guinness's St Patrick's Day success by exploiting the connection it has with the Mardi Gras celebrations in its native New Orleans.Brand owner Bacardi Brown Forman (BBF) wants to make the February...
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Wet weather worse than smoke ban
Licensees are coming to terms with what is being described as one of the wettest summers on record, with pub visits down and sales of draught lager and beer taking a battering.The monsoon month of June saw the on-trade hit particularly...
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ASDA cleared of targeting children
A complaint that Asda is targeting children through its marketing of a range of vodka-based drinks has been rejected by the Independent Complaints Panel, which makes decisions under the Portman Group's Code of Practice on the Naming, Packaging...
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A spirited recovery
At 4.30 pm on Saturday 15 October 2005, Tony Sharpe, MD of gin and vodka distiller G&J Greenall, received a phone call from his operations director informing him that the company's sole plant in Warrington was on fire. There were only two...
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Cider drinkers dismiss over-ice idea at home
Drinkers prefer their cider without ice when they are drinking at home, according to a nationwide survey. Three times as many consumers said they preferred to drink cider chilled but not with ice to those who drank cider over ice while at home, in...
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Cono Sur is first to go carbon neutral
A Chilean winery has become the first in the world to achieve global carbon neutral delivery status. The Cono Sur Winery, which produces the Cono Sur and Isla Negra ranges, is now permitted to use the CarbonNeutral mark on its exports, after...
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Retailers urged to turn women on to real ale
The Campaign for Real Ale (CAMRA) has launched an attack on the male-oriented marketing practices of brewers and is urging retailers to target female drinkers. CAMRA's first female chairman, Paula Waters, criticised current marketing practices,...
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Corky's adds third speciality liqueur
Corky's Vodka Liqueur is continuing its march on the speciality drinks sector in the off-trade by adding a Mint Cream addition to its range. The new flavour follows the launch of Strawberries and Cream to the cream range in February, which also...
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acid test - Argento Rose and Blue Nun Pinot Grigio
Expert's verdict: 7/10 ?I like the clean, crisp and stylish bottle design and label presentation. Malbec is in vogue currently and this particular rosé delivers a well-balanced wine for all occasions. The underlying dryness and cherry notes offer an...
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Modern look for Soberano
Spanish brandy Soberano has adopted a new look in a bid to appeal to a more contemporary audience. The brandy's new bottle shape follows focus group research in its domestic market and is designed to enhance the drink's high quality message, while...
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Stores on greener path with new pack formats
The drinks industry is being urged by retailers to do more to reduce its environmental impact. Tesco is asking its suppliers to look at more environmentally friendly packaging, while Sainsbury's and Waitrose have confirmed listings of BWS products...
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Bulgarian import set for UK arrival
Zagorka, Bulgaria's biggest-selling beer, is the latest premium Eastern European import to hit UK shelves. The beer, which hits shelves next week, has more than 30% of the Bulgarian market and is a multiple Gold Monde Selection winner. It will join...
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Harvey-Miller taps wine growth areas
Wines from Chile, Spain, New Zealand and Argentina have been chosen for Harvey-Miller Wine & Spirit Agencies' continued expansion into wine. The company wanted to increase its offer from growing wine markets with its latest batch of releases,...
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My Alternative CV - Michael Cohen, marketing director, Whole Earth Organic 10/10
What's your nickname? The Eyebrow When was the first time you got drunk and what did you drink? I remember downing a whole bottle of the sweetest dessert wine imaginable in one go during a school trip to France... not a pretty sight!
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Tesco broadens choice with worldwide wines
Tesco will unveil the results of the largest-ever category review of its wine offer in a fortnight. The new-look range will include what it claims will be the largest selection of rosé in the UK and 24 new wines under the Finest...
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In Brief: Limoncello debut; Changing shapes; Cash & carry cases
Limoncello debut Pallini Limoncello goes on sale in 30 Booths stores in the north-west this month, priced at £10.99. The Italian lemon liqueur is being distributed in the UK by United Brands . Changing shapes
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DB offers women lighter wine brand
DB Wines is setting itself up as a responsible-drinking ambassador with the September launch of its first reduced-alcohol brand, Sovio, aimed at women. The company claims the semi-sparkling Spanish wine, available in Blanco (white) and...
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Forde follows Marijnen at helm of Heineken UK
Heineken UK has appointed a new UK MD following Rob Marijnen's return to the company's HQ in Amsterdam.Marijnen, who will take up the role of business development manager, Africa and the Middle East, will be replaced in the UK by David...
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in the eye ofthe storm
Cereals aren't sexy. Sure, they get their moment in the marketing sun when they're dressed up as breakfast cereals or cereal bars. But generally, they're performing their stolid primary commodity turns as animal feed or in products such as beers...