All Alcoholic drinks articles – Page 270
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NewsNo ‘probably’ about it: Carlsberg keeps slogan
Carlsberg will continue to use its classic 'Probably the best lager in the world' slogan in the UK despite the introduction of a new global strapline.
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Comment & OpinionAd of the Week: Heineken's late entrance only just worth the wait
Heineken's The Entrance aired globally last year but, like a Hoxton dandy fashionably late to the party, hit UK screens this week.
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Comment & OpinionEditor's Comment: Carlsberg confusion shows the risks of ‘slogalisation’
You change a great strapline at your peril. So when news emerged of Carlsberg's new global slogan 'That calls for a Carlsberg', we all scratched our heads. What was wrong with 'Probably'?
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NewsCarlsberg debuts new strapline in global ad revamp
Carlsberg has unveiled a major revamp of its marketing strategy in a move that will see the lager brand's signature 'Probably' claim take a back seat outside the UK.
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News
Bacardi’s new lines spice up at-home range
Bacardi is hoping to "inject some Latin spirit into at-home drinking" with cocktail additions to its RTD and ready-to-serve line-up. The rum producer is adding two products to its 'Bacardi &' RTD line-up, and is adding a Pina Colada...
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NewsMolson Coors to target women with new beer
Molson Coors is to launch a raft of new products designed to make beer more appealing to women, The Grocer can reveal. Much of the innovation focuses on making drinkers feel less bloated, a factor identified as a concern for women by the...
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Denbies is first English wine in Tesco Finest range
England’s largest vineyard has produced a 2011 white wine exclusively for the Tesco Finest range marking the first time the retailer has selected an English wine to join the Finest line-up.
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Pernod Ricard plans premium spirit drive
Pernod Ricard has unveiled an initiative to ramp up sales of premium spirits. The company, which generates three-quarters of its revenue from premium spirits, said it was launching the Premium Edge strategy as the future of spirits...
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InterviewsThe value engineer: Heineken UK's Stefan Orlowski
After beer and cider was again refused a lifeline in last week’s Budget, Britain’s biggest brewer is making its own plans to inject life into the sector. And they involve a ladder. Nick Hughes speaks to Heineken UK MD Stefan Orlowski
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NewsWine aisle faces charge of the lighter brigade
Retailers and suppliers are increasing their ranges of lower-alcohol wines in response to growing demand for lighter styles. Constellation this week announced it would be rolling out a 5.5% abv Moscato and a 5.7% abv Pink Moscato under...
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NewsAppleby ups West Country product range
Spar wholesaler Appleby Westward is extending its West Country range of products to reinforce its commitment to using local suppliers. Saffron cakes, ale, cider, fresh meat and vegetables are among the new items to hit shelves over the...
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Analysis & FeaturesIn the world of off-licences, is Bargain Booze a bargain?
Wine Cellar and Threshers went bust. Oddbins is on the brink of a CVA. So who would want to buy Bargain Booze and why? Elinor Zuke reports
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NewsMorrisons extends Sun Lik meal tie-up
A meal deal run by Morrisons with Sun Lik beer has been extended from its original two-week run to the whole of 2011. Morrisons said the Oriental beer performed well when it was launched in stores as part of a meal deal in the run-up to...
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Comment & Opinion
Saturday Essay: Osborne, stop bashing beer and freeze duty!
Taxes on this lower-strength alcohol should be lower than on other drinks as it costs more to produce, argues Dr Isaac Sheps
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NewsExclusive labels drive Champagne recovery
The success of supermarket "exclusive label" Champagnes has helped to pull the overall market out of a two-year slump. Brits drunk five million more bottles of bubbly last year than in 2009, according to the latest Champagne Bureau...
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NewsQV Foods creating a new potato vodka
A British potato vodka is being developed as a mass-market alternative to premium potato vodka Chase. Potato supplier QV Foods asked visitors at this week's IFE show to rate potential designs for the 70cl bottles.
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NewsProsecco in for fags and lager in nation’s shopping basket
Prosecco has replaced lager in the ‘shopping basket’ used by the Office of National Statistics to calculate inflation in the UK. In a sign of the times, vending machine cigarettes have also been ditched from the list.
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Analysis & FeaturesAcid Test: Original Sin hard cider
The 5.5% abv lightly carbonated cider provides “an easy-drinking, fresh apple taste”, according to maker Vertical Drinks
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NewsCellier des Dauphins fights back for French
Rhône producer Cellier des Dauphins is launching Les Dauphins, a new "highly promotable, volume driving" wine brand specifically for the multiples. Les Dauphins carries a retail price of £7.99, which can be promoted to £5, according to...
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NewsTime could be right for UK to drink red wine from the fridge
A trend towards chilled red wine is gathering pace, according to retailers, as consumers increasingly opt for fresher and lighter or lower abv styles of wine. The UK market is now "ripe" to embrace chilled red wine; a style that has...