All Alcoholic drinks articles – Page 270
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Diageo strikes deal to outsource spirits
Diageo has outsourced the UK sales and marketing of two of its spirits brands in the first deal of its kind for the company.Global Brands, the producer of the VK Vodka Kick RTD, has won the contract to handle Myers's Rum and...
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Counterfeiters target UK's top value vodka
Counterfeiters have been targeting independents in a highly sophisticated scam involving fake bottles of Britain's biggest-selling value vodka brand Glen's.Counterfeit bottles of Glen's vodka have been found on sale by 24 local...
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Wine continues to lead the way in promotions
Although it often feels as though the alcohol market is dominated by beer and lager, wine leads the way in promotional activity.
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Gaymers launches pear cider variant
Gaymers is launching a pear version of its Gaymers Original ahead of a major music sponsorship strategy for the brand this summer.Following the drink's roll-out from this month, Gaymers will embark on a £4m sponsorship and advertising...
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gazza lacks red bull control
Last weekend The Sun reported that Paul Gascoigne was addicted to Red Bull. The ex-England soccer ace had told staff at a hotel he was drinking 50 cans of the stuff a day - on top of pints of beer, cider and double brandies - before voluntarily...
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Newcastle Brown fits bill for Heineken stable
Heineken has hinted it will keep Scottish & Newcastle's famous Newcastle Brown Ale - but may sideline Kronenbourg 1664 if its joint acquisition with Carlsberg of the company goes through.The publication of the official recommendation...
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Supermarkets try to avoid ending up in the drink
Since being hauled before the prime minister for a bit of a kicking at the end of last year, the supermarkets have been working on proposals to help solve Britain's binge-drinking problem. Over the past two weeks, Tesco and Asda have...
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In Brief: Blossom Hill revamp; Korean beer added; Californian venture
Blossom Hill revamp Blossom Hill has followed up its launch of wines from Italy, South Africa and Chile with new-look packaging to make the range more appealing to women aged 35-plus. Korean beer added Speciality beer importer Pierhead Purchasing...
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Company Profile Fever-Tree
If you offer Charles Rolls a gin and tonic you'd better have a well-stocked drinks cabinet. The MD of premium mixer company Fever-Tree takes his tipple seriously - so seriously he set up a company to ensure he never had a bad drink again....
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VK Mojito tries to revive RTD sector
Global Brands has launched what it claims is the first pre-mixed Mojito cocktail on the UK market in a bid to breathe life into the RTD category. The VK Mojito Original has 4% abv, like the company's flagship VK Vodka Kick RTD, and comes in 27.5cl...
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Smirnoff's trip of a lifetime
Diageo is investing £2m in an off-trade exclusive promotion for Smirnoff as a follow-up to last year's high-profile win-a-diamond campaign. The competition, which is expected to boost sales by 18%, gives consumers the chance to win one of 20 trips....
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Distributor brings new brands to UK
Spanish fruit and herb liqueur Licor 43 is launching into the UK after Jamaica rum producer J Wray & Nephew took on distribution for the liqueur. It plans to build awareness of Licor 43 in the UK, cashing in on its popularity around the world....
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Portman Group makes spot checks on brands
The Portman Group has introduced a new initiative to name and shame drinks brands that do not comply with responsible packaging and marketing rules. Under the scheme, 500 randomly chosen brands will be investigated to ensure they meet standards....
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My Alternative CV - Nicky Forrest, UK managing director, Wines of Germany
When was the first time you got drunk? My brother and I organised a party when my parents went on holiday. More than 100 people turned up and things got a bit out of hand. We got away with it, though! I drank most things that night but I think ...
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VK Vodka Kick
Global Brands, the manufacturer of VK Vodka Kick, is giving two lucky readers the chance to win a prize worth more than £250. VK Vodka Kick is one of the most successful RTD brands in the UK, with more than 3.5 million bottles sold each...
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International wine survey: Half full or...
Barolo, Brunello di Montalcino, Amarone. It's long been acknowledged the Italians produce some of the world's greatest wines. It's a bit of a backhanded compliment, however, for at the same it's always observed that if they only knew how to market...
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the modern face of fitou
French co-operative Mont Tauch, which produces 90% of the Fitou wines sold in the UK, has revealed a new logo and £500,000 marketing campaign to promote the group and the appellation in the UK off-trade.The new logo and campaign aims to...
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Flagstone chief to lead Kumala brand
Constellation Europe is hoping a packaging revamp, marketing investment and a new winemaker will unlock the potential of its South African wine brand Kumala.Following the purchase of South African winery Flagstone, the company is putting...
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Scottish retailers blast plans for off-trade levy
Plans by the Scottish government for a levy on supermarkets and c-stores selling alcohol have been branded "disproportionate" and "unfair" by trade organisations. Scottish Justice Secretary Kenny MacAskill is proposing introducing a...