All Alcoholic drinks articles – Page 272
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News
There's no V in Wyborowa
Pernod Ricard is banning the letter V as part of the biggest advertising drive for vodka brand Wyborowa since its UK launch in 2001.The company hopes to capitalise on the brand's Polish roots in the "there's no V in Wodka" campaign,...
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Rosé receives only 8% of searches at wine fair
Is our love affair with pink wine over? Just 8% of searches at last month's London International Wine Fair (LIWF) were for rosé and none of the attending supermarket buyers registered a single search for the pink stuff, research by...
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Martini's Rosato is red, white and new
Martini is tapping into the rosé trend by launching a variant using a combination of white and red wine. The pink-coloured Martini Rosato has an aroma of cloves and cinnamon and a sweet and spicy finish. It can be enjoyed straight up or...
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Wholesalers say... new duty fraud laws are working - Reader Survey
Source: Email poll of wholesalers Almost three-quarters of wholesalers believe new legislation introduced by the government at the last Budget to curb duty fraud on beer has had a positive effect. However, the rather gloomy news is that 71% are not...
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Thresher sold to consortium
Private equity firm Terra Firma has sold off-licence chain The Thresher Group to a consortium led by private investor Edmund Truell.Terra Firma bought the group, which operates around 2,000 Threshers, The Local, Wine Rack and Haddows...
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McKeon leaves Beam to take helm at Cobra
Adrian McKeon has left Beam Global Spirits & Wine after two years at the helm to join Cobra Beer as chief executive. Lord Karan Bilimoria, founder of Cobra Beer, will now take the role of executive chairman, retaining an active role in...
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My Alternative CV - Richard Clothier, MD of Wyke Farms
What's your nickname? Richy Rich Who was your first teenage crush? 'Wonder Woman' Linda Carter. When did you first get drunk and what did you drink? A bottle of cider with some friends behind...
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acid test - Cobra Bite & Stone's summer cup
Expert's verdict:9/10 ?Cobra Bite will appeal to the experimental and occasional beer drinker looking for a refreshing summer drink. Rather than the traditional Belgium method where citrus extract is added during the brewing process, the four...
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Reader survey - alcohol legislation
Almost three-quarters of wholesalers believe new legislation introduced by the government at the last Budget to curb duty fraud on beer has had a positive effect. However, the rather gloomy news is that 71% are not convinced the positive effects...
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Tesco's Wine Club Fairs are extended
Tesco is expanding its Wine Club Fair programme this September to include a new event in Scotland and a larger event in Manchester.The retailer is hoping to attract a record 8,000 of its customers to the four events, which also include...
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PLB adds new Brazilian lager
PLB is continuing its expansion into beer and cider by launching a Brazilian lager.Palma Louca is brewed in Rio de Janeiro and will retail at £4.99 for a six-pack. The company says the lager's Brazilian heritage will be a strong selling...
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Joint venture set to create wine range
Peter Lehmann Wines and UK agency Enotria are developing a bespoke range for the independent sector following their joint venture agreement.The new independent-focused range, which is aimed at the premium market under the Peter Lehmann...
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campaign trail - Mateus Rosé
Pink Penguins follow polar bears as the latest animals to promote Mateus Rosé. They feature in new TV ads for the wine, distributed by First Drinks Brands, with the strapline: 'Anyone can do cold and pink. No-one does rosé like Mateus.' The £1.5m...
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Alcoholic drinks to bear health warning labels
The drinks industry can expect yet more labelling regulations following last week's announcement that bottles and cans of alcohol should carry health warnings.Industry watchdog The Portman Group confirmed it was in talks with the DoH...
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Alizé revamp aimed at the trend-setters
Alizé, the cognac and fruit juice mix, is gearing up for a UK push with a new bottle and logo.Three flavours within the five-strong range, Alizé Red, Alizé Gold and Alizé Wild, will feature the new packaging from this month. The new-look...
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our man from drip Don Pumsey - 2nd June 2007
Dear, dear Sir Ken famously once said that he, like a fine wine, does not travel well. Unfortunately for the Pumster it would be nearer the mark to say that Sir Ken, like a chambré party six of Yorkshire Bitter or one of his ridiculous pork pies,...
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Rebranding for Ruddles
Ruddles Ale has dropped its trademark oak-tree logo as brewer Greene King rebrands the beer in its ongoing efforts to tempt more drinkers into the real ale category.The tree has been replaced with a horseshoe, the symbol of England's...
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Wine trade told to find more marketing tools
The wine trade is "obsessed" with provenance and needs to find other ways to persuade consumers to pay more than £5 for a bottle, delegates at the London International Wine & Spirits Fair were told this week."Provenance might be a...
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'Cleanskin' due to make its UK debut
WaverleyTBS is hoping to create a new wine category with the launch of a concept based around the Australian 'cleanskin' category - developed by wineries looking at ways of getting rid of surplus stock."The idea developed when top...