All Alcoholic drinks articles – Page 273
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News
Carlsberg and Stella go head to head on space
The alcohol category has pipped health, beauty and baby to the post in the branded activity chart this week, with Carlsberg continuing its remarkable lead over its rivals. Carlsberg took 28% of featured promotional space at the weekend,...
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In Brief: WSTA Toolkit launch; Taste of Saint Tropez; Green Point facelift
WSTA Toolkit launch The Wine & Spirit Trade Association used LIWSF to launch its WSTA Toolkit, which aims to help producers and retailers draw up social responsibility policies. Taste of Saint Tropez
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Blossom Hill gets Wimbledon deal
Blossom Hill has been confirmed as the wine sponsor of Wimbledon 2007.The Californian wine takes over from Australian brand Jacob's Creek, which has been involved with the tournament for the past nine years.The partnership is...
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Wine players confident public won't cut spend
The wine industry remains confident that cash-strapped consumers will continue to treat themselves to a bottle of wine despite rising utility and food bills.New research commissioned by the Wine & Spirit Trade Association suggested...
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Tesco meets demand for low-alcohol wine
Tesco is planning to strengthen its range of low-alcohol wines following a consumer survey, with eight new wines destined to hit shelves in August.It is also hoping the move will also boost its stand on responsible drinking....
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Pear cider ruling gives perry a timely boost
The National Association of Cider Makers (NACM) has ruled the term 'pear cider' can be used in the marketing and labelling of perries - made from fermented pear juice. Products made from other fermented fruit cannot be called ciders...
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campaign trail - La Famille Artois
Inbev is planning to advertise its three La Famille Artois brands together for the first time. The campaign will feature Stella Artois along with its new lines Artois Bock and Peeterman Artois under the strapline 'Pass On Something Good', to...
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Whyte & Mackay sold
Scotch whisky company Whyte & Mackay has been sold for £595m to UB Group.UB Group makes Kingfisher beer and is owned by Indian tycoon Vijay Mallya. Reports suggest Mallya could now consider listing the company on the London...
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Moët driving trial of premium still wines
Moët Hennessy UK is to increase the focus on its still wine range in the UK.The company sees the UK off-trade in particular as a huge opportunity as consumers continue to move to home drinking, brand director Louise Pilkington...
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Men explore space with Teacher's help
Teacher's Whisky is trying to shake-off its old-fashioned image with a new campaign aimed at men over 30 years old.The campaign, Create Your Space, is part of a £1m investment in the brand by owner Beam Global UK to reposition the...
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Cobra targets summer with fruity new lagers
Cobra Beer is hoping to kickstart a new drinks category this summer with the launch of Cobra Bite.It is adding a range of four fruit-flavoured lagers to its portfolio with a view to plugging the gap between RTDs and lager."We are...
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Britvic updates Tango with natural flavours
Iconic fizzy drink brand Tango is poised to unveil a new healthier image in a bid to grab a bigger share of an increasingly health-conscious market.From July, Tango will contain only natural flavours and colours, although brand owner...
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In Brief: Peat Smoke added; Port sponsorship; Classy sparkly rosé
Peat Smoke added The Benromach Peat Smoke whisky is the latest addition to the Gordon & MacPhail whisky portfolio. The Speyside single malt is bottled at 46% abv and will retail for between £24.99 and £26.99. It is said to have a sweet, burnt...
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acid test - Barock Hell and Asam Bock and One World
Expert's verdict:7/10 These new beers from Weltenburger Kloster are true Bavarian beers, strong in taste, flavour and abv. Both are smooth and refined with a well-balanced richness. Asam Bock is a premium dark beer, which will appeal to the British...
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Sector warming to the idea of wine 'over ice'
The wine sector is looking to learn a few lessons from cider this summer as new 'wine over ice' propositions hit the UK market.Champagne house Piper-Heidsieck has announced plans to promote Piper-Heidsieck Piscine to consumers this...
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Darbyshire in move to PLB
Peter Darbyshire, MD of Thierry's Wine Services, is moving to take on the same role at PLB Wines.Darbyshire will replace PLB MD John Smith, who is retiring after 24 years."I have a clear vision of where we should be in the future...
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UK set to drink more Cognac than France
Brits will consume more Cognac and Armagnac than France by 2010, while the French will continue to drink more Scotch than the UK, according to a forecast from the International Wine & Spirit Record.The research, commissioned by French...
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Marmite gets into bangers
In the wake of its success with Marmite-flavoured crisps and Guinness-flavoured Marmite, Unilever has teamed up with another supplier, this time to give a different sort of bang to the humble banger. Sausage producer Broad Oak has...
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Blue Nun sees the premium potential
Retro wine brand Blue Nun is returning to its German roots for a move into the premium sector.Langguth, which owns the brand, says it plans to launch a single estate wine from the Mosel valley next month.The wine, called...
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Aspall targets women with 'rosé' cider
A premium pink cider is out this summer from Somerset cider maker Aspall. Unlike Scottish & Newcastle's pink fruit cider, Jacques, Perronelle's Blush is more like a kier royale. The 5.4% abv drink is a blend of 100% English apples and...