All Alcoholic drinks articles – Page 274
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EU alliance urges moderate drinking
A plan to promote the responsible consumption of wine across Europe was launched at the Wine & Spirit Trade Association's spring conference.The EU Wine Plan for Responsible Consumption Communication is a joint initiative between relevant...
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Retailers told to stop aisle-end promotions
Retailers must put an end to the practice of selling alcohol as a loss leader and stop end-of-aisle drinks promotions, according to a medical academic.Baroness Finlay of Llandaff, former vice dean of the University of Wales School of...
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acid test - Green Goblin cider & Tutti Cassis
Expert's verdict:6/10 ?I am not convinced by the thought of a real-ale brand supporting a traditional oak-aged cider. The real-ale heritage doesn't translate into branding for the younger, modern drinker. The liquid is very sound, but at 6% abv, may...
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UK debut for Tungi imports
A spirit made in limited quantities from wild cactus fruit is being imported to the UK for the first time.Tungi is the name for the cactus or prickly pears that grow on the remote island of St Helena. The spirit has a fruity nose and a...
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Retailer visit The Beer Essentials
Part retailer, part social worker. That's how Gareth Jones describes his role as manager of The Beer Essentials in Horsham, West Sussex. The small store, established six years ago, specialises in real ales, lagers and ciders, both bottled and...
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Pink Panther rosé launch awaits fans
A Bordeaux winery has joined forces with film studio MGM to create a rosé wine featuring the Pink Panther cartoon character.But the new line could fall foul of UK marketing standards, which advise against using images that may appeal to...
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Auction-style wine meets aspirations
A new Australian wine brand is tempting drinkers with aspirational branding.Auction House emulates fine wine producers who put bin numbers on their wines by printing random lot numbers on its labels - picked from popular numbers chosen...
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Alcohol adverts meet self-regulation targets
Self-regulation in the marketing of alcoholic drinks is working in the UK industry, says the European Forum for Responsible Drinking (EFRD) - even though compliance levels fell from 98.7% to 93.6%.According to its 2006 Advertising...
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In Brief: Rum matching; Well Hung addition; Italian aperitifs
Rum matching Appleton Rum is planning a series of rum and chocolate tastings this summer. The company is teaming up with Green & Black's for the events to match Green & Black's 85% Cocoa bars with its Appleton Estate Extra rum. Well Hung...
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Retailer visit - The Beer Essentials
Size of shop: 500 sq ftEstablished: 2001Total number of lines: 150 bottled ales, seven draught alesSpeciality: Real alePart retailer, part social worker. That’s how Gareth Jones describes his role as manager of The Beer...
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Head Start drink claims to cure your hangovers
A drink that promises to be the answer to any party reveller's prayer is poised to hit supermarket shelves at the end of this month.The new product, called Head Start, vows to cure hangovers via a combination of vitamins, amino acids,...
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Williamson to oversee Waitrose supply chain
The job of improving the Waitrose supply chain will be handed over to Mark Williamson next week.The head of buying for bakery, grocery and wines for Waitrose will succeed Tony Solomons as supply chain director, with responsibility for...
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Waitrose launches free mag dedicated to BWS products
In a bid to encourage customers to try new drinks Waitrose is launching a dedicated in-store magazine.The 24-page free magazine, entitled Thirst, will be distributed monthly across all 183 Waitrose branches. It is being produced by the...
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Cava rule change allows Pinot Noir
New regulations concerning the production of Cava are being welcomed by the UK trade.White Cava is traditionally made from Xarel-lo, Parellada and Macabeo grapes, which are indigenous to Spain, though Chardonnay is also permitted. Under...
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acid test - Tuborg and Brothers Cider
Expert's verdict:8/10 ?Carlsberg may just have hit on a winner by re-introducing Tuborg into the UK market. The 20 x 275ml pack of traditional Danish Pilsner beer is great value and, at 4.6% abv, fills a void between standard and premium lager. The...
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French debut for Vinoceros
Vinoceros has acquired its first range of wines from France.The New World wine specialist has launched the Fox Wood brand from the Languedoc region into the independent sector.Initially the range will consist of four single...
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In Brief: Designer glasses; Asian sponsor; Smirnoff in Scotland
Designer glasses Exclusive Champagne glasses, designed by Serena Sutcliffe MW for Champagne Perrier-Jouët, will be made available in the off-trade for the first time. Champagne fans can now buy the glasses in a special gift pack, rsp £39.99 for two....
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Wine: 'not a drink for young people'
More instore merchandising aimed at young adults is one of the recommendations for retailers looking to encourage younger drinkers into the wine aisles. The proposals emerged from a survey of 20 to 25-year-olds, commissioned by the wine...
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Every Year Counts for Glenfiddich drinkers
Glenfiddich is getting a £23m makeover, with a global marketing campaign and revamped packaging, as brand owners William Grant & Sons attempt to modernise the appeal of malt whisky. The campaign, called Every Year Counts, will go live in...
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Constellation goes for greener bulk bottling
Constellation Brands' announcement last week that it is to build a dedicated bottling plant alongside a bonded warehouse in Avonmouth has been hailed a significant step to producing more environmentally-friendly wines. Andy Dawe, glass...