All Alcoholic drinks articles – Page 274
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What the papers said - 17th November 2007
Supermarkets sell beer at a lower price than bottled water and risk fuelling the binge-drinking crisis, according to the Telegraph. The paper said that Tesco, Sainsbury's and Asda were selling lager at 22p a can, significantly less per pint than...
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Grant's Whisky teams up with Classic fm
Grant's whisky is hoping to reach more than six million shoppers in a three-pronged Christmas campaign. Brand owner William Grant & Sons and UK distributor First Drinks Brands have signed a deal with Classic FM in which Grant's will...
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Mulled cider first for Tesco
Tesco and cider producer Aspall have joined forces to launch a mulled cider to tempt winter drinkers. The drink is a lower abv alternative to traditional mulled wine and offers cider drinkers a new take on the category, says the...
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Sovio to fight ban on its low-alcohol range
Sovio Wines is to challenge a ruling that has banned the sale of its low-alcohol sparkling wine range. The FSA's Wine Standards Branch (WSB) says the brand contravenes EU wine-making rules, which ban the use of certain processes to reduce...
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Guinness pours cash into costliest ad ever
Diageo has launched a £10m campaign for Guinness including a new TV ad that is the most expensive for the brand to date. Shot in a remote Argentinian village with a cast of 400 locals, the advert is the latest in the Good Things Come To...
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Tyrrells' £5m windfall will fast-track move into vodka
Crisps maker Tyrrells Potato Chips is to invest a £5m prize in advertising and a factory that will make vodka from potatoes and apples. The company scooped the investment, in the form of an interest-free loan, when it won the Midlands...
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Rising raw material costs set to add £2 to beer multipack
Brewers are warning of price hikes of up to 70p on a four-pack of beer and £2 on larger multipack formats next year in the wake of increases in the cost of raw materials. Scottish & Newcastle, Coors Brewers, SABMiller and Anheuser-Busch...
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we work together
Master distiller Desmond Payne (left) works with stillsman William Hamilton at Beefeater Gin Desmond on William I've been distilling gin for the past 40 years and the business has undergone a lot of change over that...
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Portman urges public to name and shame
Industry watchdog The Portman Group is mounting its first consumer awareness campaign in an attempt to encourage members of the public to name and shame products in breach of its code. Ads running in the regional press in 15 UK cities...
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Red wine gets an antioxidant boost
Health-conscious consumers can now enjoy a wine with 41% more antioxidants than usual. The Chilean Cabernet Sauvignon wine is the second to be launched under the Red Heart brand, which entered the market just over a year ago with an...
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Special offers push alcohol category into top position
Alcohol has overtaken grocery in the promotional activity chart. Last weekend, the category accounted for 21% of total promotions, seven percentage points more than grocery, which was bumped into second place with 14%.
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My Alternative CV - Phil Lynas, managing director, All About Food
What's your nickname? Spike or Thistles (due to my spiky hair at university) Who was your first teenage crush and why? Nastasia Kinski When was the first time you got drunk? When I was about 15 on sweet cider at a family party. I haven't been able...
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Diageo maps route for whisky drinkers
Confused whisky drinkers are being given a helping hand by Diageo, which has designed a Malt Whisky Map to demystify the category for retailers and consumers. The map has been drawn up in consultation with whisky expert Dave Broom and...
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Fears that Scots booze laws could limit consumer choice
Asda has warned that proposed new legislation for Scotland controlling where retailers can sell alcohol will harm consumer choice. The draft law, introduced to the Scottish Parliament this week, requires retailers to limit stocks of...
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Tesco urges expansion of low and no alcohol
Tesco head of BWS Dan Jago has called for more organic, low and no-alcohol products as well better retail ready packaging. Speaking at the Tesco Drinks Awards, Jago said the industry at all levels needed to drive moderate consumption and...
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Maguire's focuses on pear variant
Halewood International is to concentrate on the pear variant of its Maguire's cider brand following the disappointing performance of its apple variant. It is also adding a raspberry flavoured cider to the range. "Maguire's Apple hasn't...
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Jose Cuervo taps into in-home cocktail trend
Diageo is making further moves into the pre-mixed cocktail category with the launch of a margarita pre-mix under the Jose Cuervo tequila brand. It is hoped the launch of Jose Cuervo Authentic Margarita will benefit from the emerging...
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Moore takes helm as Aspall expands
Vinegar and cider producer Aspall has appointed Peter Moore as MD as it bids to double the size of the business over the next five years. Moore joins from PJ Smoothies, where he was also MD. The position at Aspall has been newly created...
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S&N 'may be forced to accept' Carlsberg-Heineken takeover
Scottish & Newcastle (S&N) could be forced into accepting a proposed takeover by Carlsberg and Heineken, according to insiders. The British brewer reacted furiously to the proposed deal, announced on Wednesday, with a formal offer...
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Tesco to transport wine by canal
Tesco has announced plans to transport its New World wines by canal.The retailer will run barges three times a week along the Manchester Ship Canal, transporting 600,000 litres of wine to a bottling site less than half a mile away where it...