All Alcoholic drinks articles – Page 284
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News
Beer to Dine For gets wider appeal as Hop
Greene King has relaunched its successful Beer to Dine For lager in an attempt to compete with the growing speciality beer sector. Renamed Hop, the beer is aimed at discerning 30-something urban males who want to step up from premium...
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Foster's wine portfolio aims for global reach
Foster's EMEA, owner of wine brands such as Penfolds, Wolf Blass and Rosemount, is diversifying outside its Australian heartland to create a more global portfolio. "The halcyon days of Australian wine are over and we are at a watershed...
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wine buyers star in new waitrose ad
Waitrose's wine buyers have been given a starring role in the retailer's latest TV campaign. The 30-second advertisement features five of Waitrose's Masters of Wine and a sizeable gathering of its branch specialists, all of whom are seated at a...
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New look for 1999 vintage
Prestige Champagne Dom Pérignon has ditched its traditional green and gold livery in honour of the release of the final vintage from the 20th century. For the 1999 vintage only, the Champagne will be packaged in matt black and silver, an...
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Sainsbury's recruits Icke to wine team
The Sainsbury's wine buying team has undergone a restructure following the appointment of Rachael Icke. She joins the supermarket from Constellation Brands Europe, where she was a senior national account manager with eight years'...
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Solora range gets shake up
Palandri has refreshed the packaging on its three year-old Solora brand and extended the range, doubling the number of wines on offer from two to four. The entry-level Australian brand, which includes a Shiraz and a Semillon Sauvignon...
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Take-home market at fore of cider campaigns
The cider category is set for a huge push in the off-trade this summer, as three brands announced details of their 2007 marketing strategies this week. Scottish & Newcastle UK released details of a £27m investment in Strongbow. The...
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Smirnoff Diamond is back for female fans
Diageo is putting £1.5m into the latest execution of its highly successful Win-a-Diamond campaign for Smirnoff. The promotion first ran last year and saw one major retailer experience a sales increase of almost 20% - equivalent to an...
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SABMiller loses Amstel licence
Heineken has terminated SABMiller's licence to manufacture and distribute Amstel lager in South Africa with immediate effect.Heineken started proceedings to end the contract after SABMiller acquired Columbian brewery Bavaria in...
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Tosti responds to pink trends
Italian producer Tosti has created a one-stop-shop wine for fans of Pinot Grigio, rosé and sparkling wine."The Tosti Sparkling Pink Pinot Grigio NV has been created in response to the growth in these sectors," said Tosti export manager,...
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A great nation rediscovered
Spain has welcomed British holidaymakers to its shores for years. And the Brits have reciprocated by drinking plenty of the country's wine - but unlike Italian food they have yet to take Spanish cuisine to their hearts back in Blighty....
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News
A great nation rediscovered
Spain has welcomed British holidaymakers to its shores for years. And the Brits have reciprocated by drinking plenty of the country's wine - but unlike Italian food they have yet to take Spanish cuisine to their hearts back in Blighty....
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News
Sierra to be dropped in E&J Gallo rebrand
E&J Gallo is to drop the Sierra Valley sub-brand from its entry-tier wines as part of the branding overhaul that began last year with the launch of the Gallo Family Vineyards umbrella label .The company has repackaged the Sierra Valley...
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News
Sierra to be dropped in E&J Gallo rebrand
E&J Gallo is to drop the Sierra Valley sub-brand from its entry-tier wines as part of the branding overhaul that began last year with the launch of the Gallo Family Vineyards umbrella label .The company has repackaged the Sierra Valley...
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spanish Drink in the UK
The UK wine market has a heavy bias towards New World varieties but Britons still have a fondness for Spanish wine and the focus isn't all about the Rioja region.Spain maintains a healthy position in the list of top ten wine exporting...
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News
spanish Drink in the UK
The UK wine market has a heavy bias towards New World varieties but Britons still have a fondness for Spanish wine and the focus isn't all about the Rioja region.Spain maintains a healthy position in the list of top ten wine exporting...
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News
Campaign trail: Carlsberg is searching for England's best football fan as part of a new competition.
Carlsberg is searching for England's best football fan as part of a new competition. The Danish lager, which is the official beer of the English football team, will be promoting the competition in Zoo magazine and The Mirror newspaper,...
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News
Somerset cider full of Wurzel appeal
Somerset cider producer Thatchers is introducing a cider named after iconic West Country band The Wurzels, which is enjoying a resurrection. Wurzel Me Cider is being launched next week in advance of next month's release of an updated...
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News
Sparkling 1917 hits UK shores
A sparkling wine with Russian roots is being introduced in the UK to provide a real alternative to Champagne.The Iron Wolf Company claims Sparkling 1917 is the first sparkling wine to be imported to the UK from the former Soviet Union....
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News
Sparkling 1917 hits UK shores
A sparkling wine with Russian roots is being introduced in the UK to provide a real alternative to Champagne.The Iron Wolf Company claims Sparkling 1917 is the first sparkling wine to be imported to the UK from the former Soviet Union....