All Alcoholic drinks articles – Page 291
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Working Week: Huw pennell, MD of Maxxium UK
Huw Pennell is relishing his new role as managing director of Maxxium UK, the wines and spirits distributor. Pennell, who has been MD since January after acting as interim MD from last August,...
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Welcome up the Creek
Jacob's Creek will be the subject of a £2m marketing campaign this year to strengthen its position as a key Australian wine brand in the UK off-trade. Using the strapline, 'Welcome Back to our Place', the television advertising...
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In Brief: Non-exec director; Carlisle joins E&J; Lewis for Carlsberg
Non-exec director Liz Doherty, Tesco's group international finance director, has been appointed a non-executive director for SABMiller. It said that Doherty's experience in international markets and consumer goods companies would enable her to make...
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On the Campaign Trail: Weetabix; Strongbow; Typhoo; St Ivel Gold Omega-3
Weetabix with you each day... Strongbow points in right direction... Get ready to 'oo' with Typhoo... St Ivel goes for gold with omega-3...
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Tesco branches out into boutique wines
Tesco hopes shoppers will fork out up to £100 a bottle for its new range of premium wines.The retailer is adding 50 boutique wines to its current 750-strong stable.Prices start at £10, with most in the £15 to £25...
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Berry opens factory shop
International fine wine and spirits merchant Berry Bros & Rudd is to open its first wine factory outlet in the UK.The company, which opened its original London shop opposite St James' Palace more than 300 years ago, plans to...
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XXXX now comes in Aussie 'tinnie'
Castlemaine XXXX is reinforcing its Australian roots with the UK launch of an authentic Aussie 'tinnie' size can.InBev UK is rolling out the 375ml 'tinnie' (rsp: £2.59 for a four-pack) - the standard lager format in Australia - to...
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Poland scores a hat-trick of lagers
Poland’s second biggest beer brand is making its debut in the UK off-trade.Okocim, produced at the Okocim brewery and named after the town from which it originates, will be launching into the UK off-trade in 50cl bottles. The original...
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San Miguel: drink of Spanish dancers
Spanish lager brand San Miguel is to undertake its first UK television campaign as part of a £9m investment in the brand.The advertising begins this month at Viva, the Spanish and Latin American film festival, before airing on national...
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cool magners enjoys the fruits of its success
One of the big success stories in recent years to emerge from Ireland is Magners, which has proved that cider is more than something teenagers drink in the park.The premium cider, which consumers are encouraged to drink over ice, has been a...
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An Indian summer from Barrel
A UK drinks company plans to go head-to-head against Cobra beer with the launch of a new Indian lager brand. Barrel Booze, which recently launched its Luxus Belgian beer brand specifically for the UK off-trade, has plans to launch an authentic...
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Widgets, Gadgets& Gizmos
As Guinness launches the Surger, Sonya Hook looks at the wackier sides of packaging innovationSupermarket beer buyers are quick to bemoan the lack of innovation in the beer market. However, the brewers haven’t exactly been idle. And...
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Drinkers’ grape expectations
Our focus this month is on the supermarket wine department. We spoke both to buyers and non-buyers at the display and found that this category is generally shopped regularly, with 52% shopping once a week or more.We did, however, find that it...
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Scottish Cutie keeps it simple
A Scottish duo is targeting the impulse market with a cream liqueur brand aimed at women. Priced at £1.99, the 13.9% abv Cream Cutie – a wine-based Chocolate Orange Cream Liqueur – contains no artificial colours or additives, according to...
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It’s dark, but it’s not beer
Diageo is launching its Slate 20 brand into the off-trade in an attempt to revive the UK’s flagging ready-to-drink category by targeting men.The blended bourbon-based mixed drink, which has added lime and ginger flavours, was developed to bring...
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Cusqueña hears call for dark beer
Peruvian beer Cusqueña is to join Budweiser Budvar in the growing dark lager category.The company is launching the 5.6% abv Cusqueña Malta next month. Although it is produced using the same method as a lager, it is described as a heavier beer...
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Diageo in Smirnov venture
Drinks group Diageo has teamed up with Russian financial-industrial conglomerate Alfa Group and owner of the Smirnov vodka brand, in a joint venture that will allow Diageo to distribute Smirnov, Smirnoff and other Diageo brands in Russia.As...
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Guinness plugs homely draught
Ultrasonic gadgetry is Diageo’s latest tactic to help consumers enjoy the iconic black and white pint of Guinness at home. The plug-in Guinness Surger, which will initially be launched in 130 Tesco Extra stores on Monday (February 27), has been...
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Brothers launch festival favourites
A cider popular with Glastonbury festival-goers is on its way into the off-trade from this week.Brothers Drinks – formed in 1992 by four brothers from the Showering cider-making family in Somerset – has launched its four-strong Brothers...