All Alcoholic drinks articles – Page 292
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Carlsberg’s marketing to be driven by Britton
Carlsberg UK has promoted Darran Britton, brands director for ales and lagers, to the position of marketing director.In a new role, Britton will become a member of Carlsberg UK’s board of directors and will take responsibility for managing a...
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French ale to go with food
Beer importer Pierhead Purchasing is to add another brand to its global beer portfolio. Jenlain Six is a premium blonde ale brewed by Brasserie Duyck in Jenlain, France. The 6% abv beer – available in 330ml (rsp: £1.25) and 650ml (rsp:...
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Badger looks to expand the bottled ale zone
Badger Ales is adding to its range this year as part of the company’s plans to double the size of the bottled ale market. Brewer Hall & Woodhouse will be launching England’s Gold in Tesco in May. The golden ale won Tesco’s Beer Challenge...
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The Acid Test
>>consumers and buyers give their views on the latest product launchesProduct: Cains Finest LagerCompany: CainsPrice: £1.79 per 500ml bottleThis new 5% abv premium lager from Cains is rich in colour and is...
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Passing of the old order
Are New World wines continuing in the ascendant? Sonya Hook reportsLast year was another strong year for wine in the UK off-trade, with sales up 5%. And with France set to be overtaken by the US soon, wines from the New World are...
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Heineken kicks off UEFA promo
Heineken has launched an off-trade promotion to drive sales during this year’s UEFA Champions League.The on-pack promotion, in-store for the knockout stages that kick off on Tuesday (February 21), will offer the chance to win Dream Seats –...
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NZ heads up New World growth
New Zealand achieved the fastest growth in wines selling through the UK off-trade last year, buoyed by growing interest in its Sauvignon Blanc and Pinot Noir varieties. Sales figures for 2005 show that New Zealand wine grew in value by 44% to...
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US tails Francein UK wine race
Consumer thirst for branded wines such as Blossom Hill has driven the US closer towards overtaking France in the UK’s wine market, with the gap halving in the past year.US wine makers had set a goal to overtake France by 2007, which would put...
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Cains retaps water supply
Liverpool-based Cains brewery has invested £250,000 in technology to re-source a natural water supply.All beers now brewed at the site are made with water that is sourced 30m below the brewery, just as they were more than a century ago until...
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Tiger Beer taps Western promise
A huge marketing push for Tiger Beer in the UK is set to take advantage of a “growing fusion between Eastern and Western culture”, according to the drinks company.Tiger will be investing £5m in the brand in the UK this year, which will include...
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Offers highlight Italian wine diversity
The Co-operative Group is planning to draw attention to the diversity of the Italian wine category by offering promotions on selected wines throughout the rest of this month.Due to run from February 13 to March 5, the initiative will offer...
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Time ripe for three new ciders
The thriving UK cider market is set to be boosted by a £24m investment and three new products from the Gaymer Cider Company.Constellation’s Gaymer Cider Company, the producer of Gaymer’s Olde English brand, has launched three new premium...
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Off-trade sales for Camden Park
Orbital Wines has launched its Camden Park brand into the off-trade to refresh UK consumers’ image of Australian wines.The range, which includes the 14% abv Camden Park Shiraz Petit Verdot and the Chardonnay Verdelho (rsp: £6.99 each), will go...
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In Profile - Bennett Neo, MD of Tiger Beer UK
Tiger Beer UK may have only been fully operational for less than four months, but Bennett Neo, managing director of Tiger Beer UK, has big plans to develop the brand. Previously distributed...
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Skuttlebutt range for UK
Alliance Wine launched its Skuttlebutt range of blended wines into the UK at the Australia Day tastings in London this week.The range, produced by Stella Bella, includes a white blend of Chardonnay/Semillon/Sauvignon, a Merlot/Shiraz rosé and a...
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Guinness set to tackle rugby season
Diageo is ramping up activity on its Guinness brand with a £2.5m investment to coincide with the international rugby season and St Patrick’s Day.The marketing campaign will reflect both occasions through off-trade specific TV and radio...
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Beer price rises due to offset spiralling costs
Carlsberg UK and Coors Brewers are among brewers looking to put up beer prices this year due to increasing fuel costs.Carlsberg will be putting up its off and on-trade prices – the latter by 3% – and it blames the move on significant increases...
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Aussies fighting ‘bland’ image
Australian producers are fighting back against a growing perception in the UK that their wines are bland and lacking in diversity, according to industry leaders at this week’s annual trade tasting.Three record harvests in succession have...
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Push to put Stolichnaya vodka on top
Pernod Ricard UK is investing heavily in its newly acquired Stolichnaya brand, which it believes has potential to become the leading premium vodka in the UK.Stolichnaya will be the focus of Pernod Ricard’s first strategic repositioning activity...