All Alcoholic drinks articles – Page 294
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News
Carlsberg gives beer a cutting Edge citrus zing
Carlsberg has joined the push into citrus beer, with the launch of Carlsberg Edge aimed at attracting new drinkers, especially women, to the beer market.
Available from the beginning of next month in a 275ml bottle and a four-pack for… -
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Bacardi gets into party spirit with global drive
Bacardi is inviting consumers to sign up to a free-spirited attitude, with a new global advertising campaign entitled 'You In?' The activity, which will be supported by an £8m media package in the UK alone, marks a major change in...
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In Brief: Spotlight on Chile; German wine launch; Jungle art for bubbly
Spotlight on Chile The Co-operative Group has put the spotlight on Chile for its summer wine promotion. Its top South American picks include red wine of the month - Co-op Chilean Merlot 2005 (£2.99) - and a red fine wine of the...
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Blackthorn ads go to the heart
Blackthorn cider is on TV for the first time in six years with a £1m campaign in its south west England and Scottish heartlands.Breaking now, with a further burst planned for November, the humorous ads convey the messages that 'There's...
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Speciality
A global battle is going on in the bottled beer category as authentic beers from around the world fight for shelf space. Speciality and imported beers are flying in from all over the world -not only are Britons welcoming them, they are also...
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Cider Innovation
Premium ciders are keeping the category lively and encouraging consumers to try different styles. "The introduction of premium bottled cider has helped position it as more fashionable and desirable," says Matthew Showering, MD at...
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Netto counts on quality booze to change image
Value retailer Netto is going all out to position its alcoholic drinks offering firmly under its Smart Shopping banner. A spokesman said the chain was "definitely punching above its weight" in booze. Current offers include three...
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Beer/lager
Brewer's have responded to buyers' calls for innovation over the past 12 months. Whether in the speciality segment, packaging, brand extensions or technology, brewers have injected life back into the beer category.Darran Britton,...
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Premium Spanish beer arrives in UK
Beer importer Pierhead is launching a super-premium Alhambra Reserva 1925 beer into the UK. The 6.4% abv beer is brewed with Spanish spring water sourced from the Sierra Nevada mountains to a traditional batch fermentation process that...
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Cinzano's alternative for a new generation
Cinzano, the brand made famous by ads starring Reggie Perrin actor Leonard Rossiter and small screen icon Joan Collins, is bringing out its first brand extension in 144 years. The wine-based drink, called Spritzz Up, is aimed at the RTD...
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Wine and local foods rise up the agenda
Dave Proudlock, the manager of Lowries' Cash and Carry depot in Killingworth, Newcastle-upon-Tyne, is a Newcastle FC supporter. However, watching the team play recently has been agonising given their run of bad form so it's just...
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Leffe relishes ad prospects
Relaxed conversation over a glass of Leffe is the theme of a new ten-week print advertising campaign, designed to reinforce the brand's positioning as a beer to relish. Breaking this weekend, the four executions form the third phase in a...
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Boschendal returns to 1985 for revamp
South African wine brand Boschendal hopes to encourage drinkers to trade up by launching a revamped range of more premium vintages. It has produced five wines under the 1685 label, adding to the Sauvignon Blanc currently under the...
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Sheep, pigs get a taste for whisky
Two unusually named whiskies, Sheep Dip and Pig's Nose, are set to be relaunched into the UK off-trade. The two premium brands have been reformulated and repackaged by Spencerfield Spirit Company to appeal to younger experimental...
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Data shows slowdown in off-trade wine sales
Wine suppliers in the UK are urging retailers to help add value to the market in view of data showing a slowdown in off-trade wine sales, according to a new report. Research by ACNielsen for the latest Wine Report by The Grocer's sister...
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300 years of quality service
If The Grocer Top 50 retailers were all members of a single family, Berry Bros & Rudd would be the aristocratic great-grandfather. Sitting comfortably in the top 5% of the fine wine market and at number 21 on our Top 50 list, it sells...
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300 years of quality service
If The Grocer Top 50 retailers were all members of a single family, Berry Bros & Rudd would be the aristocratic great-grandfather. Sitting comfortably in the top 5% of the fine wine market and at number 21 on our Top 50 list, it sells...
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News
Quinn's makes a splash with 100% fruit ferment
Diageo Great Britain has released TV advertising for its Quinn's fruit ferment, as part of an £8.5m marketing spend behind the brand. The drink, which was launched in April, was described by Diageo as the first of its type and a natural...
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Shop profile - Berry Bros & Rudd
Store numbers: 4Number of employees: 125Turnover: £46mGrowth year-on-year: 21%Type of operation: Fine wine merchantIf The Grocer Top 50 retailers were all members of a single family, Berry Bros & Rudd would be an aristocratic...