All Alcoholic drinks articles – Page 300
-
News
A Northern showcase
As part of the ongoing challenge to raise the profile of beer in the UK, a new consumer show is being launched.The Great Northern Beer and Fine Food Weekend will be running for two days in October 2005 at The Yorkshire Showground, showcasing...
-
News
Strongbow. Indescribable
Strongbow cider will be the focus of a nationwide TV advertising campaign this summer by Scottish Courage.The 40 second advert – part of the company’s £22m investment in Strongbow this year – emphasises its taste and plays on the difficulty...
-
News
Drinking to a low-carb life
The low-carb category has a hit on its hands with Michelob Ultra beer from Anheuser-BuschA major success story in the low-carb market has been Michelob Ultra, which Anheuser-Busch launched in the UK in 2003 following huge success in...
-
News
Wine stuck in discount spiral
The UK has entered a wine discounting spiral it will find very hard to exit in the near future, given current retail conditions and excess supply.That was one of the more gloomy predictions from experts at a London International Wine &...
-
News
Twaites joins Booker as wine controller
Former Nisa-Today’s category controller for wine, Julian Twaites, has moved over to Booker to become the cash and carry’s wine controller.He is filling the position vacated by the long-serving Andrea Hargrave, who announced her departure in...
-
News
Pubs in anti-binge call
The British Beer and Pub Association is calling for supermarkets to take part in its drive to tackle binge drinking.Mark Hastings, director of communications for the BBPA, said: “We are also calling on supermarkets, which sell the...
-
News
Win a private jet holiday
One lucky Carlsberg drinker could win a trip on a private jet with seven friends.The If Carlsberg Did Holidays on-pack promotion offers one consumer a week-long trip to any chosen destination, including accommodation, all meals and travelling...
-
News
In profile: Mike Beer, the manager of Booker’s Medway branch in Rochester, Kent
Catering for the future Since he left school at 18, Mike Beer has spent his entire career in wholesaler and cash and carry management. Beer’s first job was as a trainee...
-
News
Bright Pink in aluminium
Ehrmanns Wine, which owns the Blue Nun range, has gone against tradition by bringing out a recyclable aluminium wine bottle.Bright Pink, created by Australian winemaker Peter Bright, is the company’s new Rosé concept aimed at the younger wine...
-
News
Drinks advertising under scrutiny
Pressure is mounting for alcohol advertising to become more restrained, according to senior industry figures.Speaking at the London International Wine & Spirits Fair this week, David Poley, director of compliance and good practice at the...
-
News
Wine and Spirit fair opens
The London International Wine & Spirit Fair opened yesterday at the ExCel Exhibition Centre in its 25th anniversary year.Since the first of these Fairs in 1981, the amount of exhibitors has grown from 60 to approximately 1,300. Additionally,...
-
News
Raising a glass to beer
As part of its commitment to raise the profile of beer in the UK, the Beer Naturally campaign hosted a pilot lager tasting supported by a wide range of brewers this week.Attended by members of the national press, the Coors Brewers-organised...
-
News
Co-op appoints category marketing head for drinks
The Co-operative Group has appointed Vicky Steel as category marketing manager in its beers, wines and spirits team.She will report directly to Kay Wheelton, head of category buying for the department, and will play a key role in raising...
-
News
Stella sexes up film ads
Stella Artois is reinforcing its ‘Reassuringly Expensive’ message in two new TV commercials to appeal to a mix of audiences.The adverts are part of a £40m marketing spend by Interbrew UK for the brand in 2005. The 90-second...
-
News
Baileys adds choc cups
Baileys has undergone another extension – this time as Baileys & Chocolate Cups.The pack consists of a 50cl bottle of Baileys with six 25ml cups moulded from milk chocolate into which the liqueur can be poured (rsp: £9.99). The concept,...
-
News
Time, history and Gordon’s
Gordon’s Gin is the subject of a nationwide print and poster campaign aimed at highlighting its unique ingredients.The campaign, which includes posters and press ads, tells how Gordon’s, including its Distiller’s Cut and Sloe Gin, is ‘The...
-
News
Watch, drink, learn
An educational wine set from the Bordeaux region of France is to be launched into the off-trade to encourage consumers to learn about wine from home.The Joy of Wine wooden gift box set, to be launched at the London International Wine &...
-
News
Thatchers makes Todd sales director
Thatchers Cider has promoted Colin Todd to the position of sales director.Todd joined the Somerset-based cider producer as sales manager last October and has worked to develop its off-trade listings in key accounts. He will now add the on-trade...
-
News
The Acid Test
>>consumers and buyers give their views on the latest product launchesProduct: OroyaCompany: FreixenetPrice: around £8.99 per bottleOroya is a new wine concept, developed by a...
-
News
Coors agree Sol deal
Coors Brewers has agreed a long term relationship with the Mexican Brewer FEMSA for the exclusive marketing and distribution of its Sol and Dos Equis brands in the UK from October 2005.The beer will be brewed and packaged in Mexico and be...