All Alcoholic drinks articles – Page 306
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News
Diego has a hand in Argentine wine
British wine consumers could be blessed by the ‘Hand of God’ should Raices de Agrelo find a wine distributor in the UK.The Argentine winemaker has launched a range of five red wines branded Diego Armando Maradona – one of the world’s greatest...
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New talent pours into shipper
David Whan, regional sales director for the north of England at Diageo, has left to join fine wine shipper Hayman Barwell Jones as sales director.He replaces David Loosemore, who has moved to the legal profession. Whan will sit on HBJ’s...
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Wine shop next door
Jeroboams-owned Mr Christian’s has opened a new wine shop next door to its Notting Hill delicatessen.It stocks Jeroboams wines and sparkling wines and features a fine wine cave at the back of the shop.Mr Christian’s reopened as Jeroboams’...
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The Acid Test
>>consumers and buyers give their views on the latest launchesFirebird Legend pinot noirFrom: MoldovaMoldova hopes to make its mark in the wine fixture with the launch of an eight-strong range of branded wines...
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Lever heads to Western Wines
Western Wines, the UK wine importer, marketer and distributor, has recruited Julien Lever, the former head of Oddbins’ supply chain department, as its new supply chain manager.Lever takes over from operations manager James Goldsbrough, although...
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Cider out to show it still has style
An industry-wide marketing campaign aimed at improving the ‘pile it high, sell it cheap’ image of cider is being launched in the next few months.It will represent the most concerted effort in recent years to give cider a quality profile and...
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Sex parody harmless
The Advertising Standards Authority this week dismissed complaints that a Greene King cinema ad for IPA beer was degrading to women and unsuitable for children to see. The ad, shown before a 12A certificate film, showed a woman tied to a bed...
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Wusu bought
Carlsberg, the Danish brewer, has bought a 34.5% stake in Wusu Brewery in north west China. The Wusu Brewery has a capacity of 2.5 million hl and a 60% market share in the region. “The acquisition is a step further in fulfilling Carlsberg’s...
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Czech beer’s UK launch
A newly formed company is hoping to cash in on healthy demand for imported beers with the launch of a Czech lager in the UK.
Grayrose Trading is to import and distribute Hedge, a pils which is already sold in the Czech Republic and Germany with… -
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Christmas beer ‘disaster’
Most wholesalers suffered as a consequence of the supermarkets’ price war on beer last Christmas and fear it will be at least as bad again this year.At least one major player is also threatening to delist two leading brands as a...
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Amarula’s challenge
Cream liqueur brand Amarula is hoping to steal share from market leader Baileys with a £500,000 advertising campaign in the run-up to Christmas.Distributor First Drinks Brands is launching a press campaign, featuring an image of an escalator...
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Scotco promises to addvalue
Scottish Courage is promising to bring new cider products to market before Christmas, as part of its campaign to add value to the sector.The company revealed it was working on several projects involving premium brand extensions to existing...
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The Acid Test
>>consumers and buyers give their views on the latest launchesOrganic Draught Vintage CiderFrom: WestonsWestons Organic Draught Vintage Cider is the first bag-in-box cider in recent years to hit the off-trade. It...
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Gin is a cut above Gordon’s original
Diageo is launching an extension to its market-leading gin brand, Gordon’s, in a bid to drive sales among consumers with more adventurous tastes.The company is claiming a major innovation for the category with the release of Gordon’s...
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Presidential stuff at £600/bottle
One of the most expensive vodkas in the world is being launched in the UK, at about £600 for a 24-carat gold-coated bottle.The Russian producers of Imperial Collection vodka say they hope the range, which includes a carafe in the flamboyant...
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Thresher on the offensive
The Thresher Group launches an assault on the c-store sector next week with the opening of 121 convenience stores in the north-west of England.Victoria Wine, The Drinks Cabin and Huttons stores will be converted to The Local in the first stage...
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Loire sharpens its image
Wine producers from the Loire Valley are launching a new umbrella brand in the UK to create a clearer identity for the French wine region.Vallée Loire is a collection of six wines – three whites, two reds and a rosé – priced at £4.99 and £6.99,...
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Hit or Miss?
>>How is one of last year’s top launches faring?
Product: Michelob Ultra
Company: Anheuser-Busch
Launch date: August 2003
Anheuser-Busch’s journey back to the low calorie beer market with the launch of Michelob… -
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Actis invests in China Wolfberry wine
British private equity firm Actis has invested $10m (£5.6m) in a Chinese Wolfberry wine firm, giving it a 30% stake, according to newspaper reports.The Chinese company is currently leading the market in wine made from wolfberries, often used...
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Jarrah Ridge revamped
Australian wine brand Jarrah Ridge has been redesigned to give it a more modern image.The brand, supplied byVinoceros exclusively to the independent trade, has a contemporary new look featuring unusual transparent front labels. The...