All Alcoholic drinks articles – Page 310
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Fuller’s sticks to quality guns
Fuller’s brewery increased take-home beer volumes by 9% by refusing to let retailers “hold a gun to its head” on price, according to chief executive Michael Turner.The supplier increased London Pride can volumes by 13% and bottles by 23% for...
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Goiya sponsors English cricket
South African wine brand Goiya has secured sponsorship of English test match cricket in a deal worth £500,000.The two-year package gives Goiya, distributed in the UK by Raisin Social, a presence at England's seven test grounds at matches up to...
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Halewood launches Brazilian brew
Halewood International hopes to tap into growing consumer demand for brewed-at-source bottled beers with the launch of a new Brazilian lager in the UK.According to the company, A Marca Bravara is a “fine light-bodied brew” which is produced in...
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‘Wall of wine puts shoppers off’
Supermarkets are failing to persuade shoppers to try out more expensive wines, according to new research.A survey of 2,000 people by Wine Intelligence shows supermarket consumers spend the least on wine, at £4.97 a bottle, and are not willing...
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Mills’ plea on price wars
Out-of-control discounting has turned cider into a “cheap way to get drunk” and threatens to commoditise the wine category, according to a senior figure in Britain’s biggest wine company.John Mills, senior vice president in off-trade sales at...
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Interbrew UK fires up its marketing engines
Interbrew UK is rejigging its marketing team to drive the growth of brands such as Stella Artois and Castlemaine XXXX.The restructure focuses on three areas – brand marketing, innovation and intelligence and channel marketing – headed by...
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Drinking weather
The warm weather has apparently woken up the alcoholic drinks category to the clear onset of summer and it is taking the lead in share of promotional space. This activity has been headed by Stella Artois, Carlsberg and Budweiser with price...
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Knocking the Brits? Non!
A new French wine campaign which pokes fun at the way British people pronounce grape varieties is not patronising, insists the trade group behind the push.The promotion takes the form of an audio email which challenges recipients to identify...
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Halewood fails to block rival trademark
The company behind market-leading sparkling perry Lambrini has failed to stop Lambrella registering its name as a trademark for a rival perry.Halewood International, which owns the trademark names Lambrini and Lambrucini for sparkling perry,...
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Ty Nant shows staying power at Queen's
Welsh bottled water brand Ty Nant is about to serve up its second year of involvement with the Stella Artois Tennis Championships, which get under way at Queens Club in London on June 7.Ty Nant is the official bottled water supplier after it...
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Unwins looks upmarket
Unwins has launched Phillips Newman, a new format which it hopes will help reposition it as an upmarket wine merchant.The chain is named after the company which bought Unwins in 1921. The first store opened this week on the Old Brompton Road...
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Freixenet is still confident
Freixenet has added a third still wine to its portfolio – Freixenet Ash Tree Estate Merlot Tempranillo.The red wine joins the initial duo of Chardonnay Macabeo and Shiraz Monastrell, which were the first still wines to be launched under the...
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Mallows joins Southcorp to increase sales of brands
Australian wine producer Southcorp has recruited Andy Mallows as business sector controller for grocery to build sales of brands such as Penfold’s and Lindemans.He will have responsibility within the commercial team for overall sales...
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Cider gets curve appeal
Merrydown is hoping to recruit an army of younger fans with a packaging makeover for its Vintage range.The cider maker believes that appealing to them visually on shelf is the starting point. In particular, it is aiming to attract men and...
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Landmark label boost
Wholesale group Landmark aims to boost own label wine sales with the launch of a new Vintners Collection range.Branded offerings currently make up 80% of Landmark’s wine sales, but trading controller Steve Mayes said Vintners’ high quality...
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Dubonnet moment is now
Dubonnet has a contemporary new look to appeal to wine drinkers. The branding – complete with the traditionalblack cat motif – aims to target wine drinkers aged over 35 who are educated, adventurous and enjoy entertaining.“We have...
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JP Chenet woos Tesco
France’s bestselling wine brand, JP Chenet, has won its first listing in Tesco.The brand, with its distinctive twisted neck bottle, is sold in most other UK multiples and cash and carries, but has only just got a foot in the door at Tesco with...
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WKD rolls out a mini barrel
Beverage Brands hopes WKD will replace beer as the beverage of choice for football fans during Euro 2004.Its limited edition party pack (£18.99) has been rolled out nationally as a soccer-themed Match Pack, following pre-Christmas...
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Sporting life for an ale
Old Kent Inns is launching its new beer in Tetra Pak cartons – a UK first.Dog & Duck Best real ale comes in 330ml cartons which are designed for outdoor events, sports venues and picnics.MD John Brigden said the new-style packaging freed...