All Alcoholic drinks articles – Page 311
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Ambari steps off the gas to accompany a curry
Ambari, a premium lager from Goa, is set to quench curry fans’ thirst without leaving them feeling bloated.The 5% beer is less gassy than most Indian beer and as a result, has a shorter shelf life – six months compared with the usual year. It...
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Pimm’s mixes an RTD
Diageo is extending its summer stalwart Pimm’s into the premixed sector with a series of new launches.The gin-based spirit, which supermarkets already sell in cans mixed with lemonade, is making its debut in the RTD arena with a similar...
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Holsten records a history that is pure fiction
Holsten is forging ahead with its advertising plans as its new owner Carlsberg continues to plot the brand’s future in the UK.A fresh push behind the German beer kicks off today as part of a £12m investment this year. The campaign focuses on...
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Fickstart to Euro
Carlsberg hopes to kickstart drinkers’ enthusiasm for Euro 2004 with a £10m marketing support package. The investment includes a heavyweight television advertising push.Mums with babies who are just learning to feed themselves have...
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Booker wine deal
Booker is offering members savings on its Malt House Vintners wine range when they buy in bulk. The cash and carry wholesaler is giving customers at least a 5% discount when buying a case of wine. Bookers said the promotion was...
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Yoko imagines for Beck’s
Yoko Ono has become the latest in a series of famous artists to create a limited edition label for Beck’s beer.The artist’s work harks back to her childhood of war and will adorn 1,000 bottles. Other famous names who have produced images for...
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A taste of liquid gold
The London International Wine and Spirits Fair is broadening its base. Rosie Davenport and Nigel Huddleston reportPaparazzi photographers could have a field day at the London International Wine and Spirits Fair. The plethora of...
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Debut for ‘delicious’ organic Irish cream liqueur
First Ireland Spirits is bringing on to the market what it claims is the first organic Irish cream liqueur.
Bloom Mountain will debut at next month’s London International Wine and Spirits Fair and will be targeted at multiple retailers…. -
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Old world comes out fighting
European wine producers are taking note of the popularity that brands have gained in the world of wine and see the exhibition as an ideal venue to play the New World at its own gameAfter the shock of being hit by a New World order in...
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Time is ripe for chile’s wine to take its place in the sun
Chile has been regarded as an emerging wine nation for some years, but the scale of its presence at the wine fair could be seen as a sign that it has finally arrived.In 1991, the country discovered that much of its vine stock was not the...
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UK pops its cork for Australia’s offerings
Aussie wines are still the nation’s favourite New World brands, but there are some strong challenges from the Americas and South AfricaAustralia remains the leading exporter of New World wine to the UK, but it is coming under...
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No to alcohol glamour
The government has reaffirmed its intention to crack down on suppliers using advertising to “glamorise” alcohol.Singling out Baileys’ latest TV commercial for criticism, Home Office Minister Hazel Blears, the minister of state, told industry...
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Mateus thinks pink
First Drinks Brands is pumping £1m into the first consumer ad campaign behind veteran wine Mateus Rosé in 15 years.The stalwart Portuguese label will appear on outdoor posters positioned around supermarkets and off-licences as well as on sites...
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Guinness switch
Diageo has said its off trade customers will not be affected when it transfers brewing Guinness at Park Royal, west London, to Dublin next year.Guinness in cans and bottles in the UK is already supplied from Dublin, and Diageo’s sales and...
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Smirnoff goes undercover in Russia
Diageo is pumping £3m into marketing Smirnoff vodka in a bid to set it apart from rival brands. Marking a return to the vodka’s Russian heritage, the campaign, entitled ‘Not the Usual’, kicked off this week with a new TV ad shot in...
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Turning Leaf uses the extraordinary
Ernest & Julio Gallo has unveiled a raft of initiatives intended to rejuvenate its Turning Leaf wine brand.The drive is being spearheaded by a new ad campaign, breaking this summer, which will use the strapline ‘Turning Leaf…when ordinary...
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Piat opens d’Or to a new legacy
Veteran wine brand Piat is returning to its French roots and reinstating the Piat d’Or title across its entire range.In 2002, brand owner Percy Fox ditched the second half of Piat’s tag when it launched its premium varietal range in a bid to...
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Interbrew eyes tax havens
Interbrew is to consider moving from its legal home in Belgium to a tax haven after its 9.2bn euros merger with Brazilian brewer AmBev.The maker of Stella Artois lager and Beck’s beer stressed to the Financial Times that it would not...
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24-packs threatened by deals
Popular 24-can multipacks of beer could soon be a thing of the past as a result of the discounting that has led consumers to expect cheap deals in the category. Buyers have predicted that within two years consumers will be purchasing packs of...
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Carling to flies the flag
Carling drinkers will have the chance to win one of a million giant national flags, to demonstrate their passion for England, Scotland or Wales this summer.The promotion is part of Carling’s ‘Love Football’ campaign to coincide with the...