All Alcoholic drinks articles – Page 312
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Rocket kits have lift-off
Gourmet meal kit company Rocket has announced a big expansion, including supply deals with Somerfield and the Co-operative Group.The Unilever Ventures backed company has also signed up with c-store chain Whistlestop and Wine Cellar, and is...
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Bewitched by the beer
Wychwood is ramping up its support behind Hobgoblin beer with a national consumer campaign. Starting this month, the press drive focuses on a new creative designed to continue last year’s ads that carried the strapline ‘What’s the matter Lagerboy,...
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Innis & Gunn best in beer
Innis & Gunn oak aged beer took the supreme champion title in the 2004 International Beer and Cider Competition organised by The Grocer’s sister publication Off Licence News.The beer scooped four awards – a first in the competition which...
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Stoli’s Elit ambitions
Stolichnaya vodka is being stretched into the premium spirits market through the launch of a new stablemate.Stolichnaya Elit will initially target style bars when it is unveiled next month.First Drinks, which is supplying it in the UK,...
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TV debut for the gecko
South African wine Kumala is launching its first TV ad campaign next week.Brand owner Western Wines is pumping £700,000 into a 20-second commercial for its flagship brand. The ad will appear in the Midlands and Central TV regions and features...
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E&J Gallo aims to ease the choice for new drinkers
Ernest & Julio Gallo is adding generic red and white wines to its Californian Sierra Valley brand. Aimed at entry level wine drinkers who want the familiarity of a brand but are confused by grape varietal terminology, the additions will retail for...
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Schooling in use of wine
Seminars offer key insights into learning about wineThe Wine School at Food and Drink Expo offers a chance to taste and learn more about quality wines from around the world. Co-ordinated by the Wine & Spirit Education Trust (WSET) and...
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Sapporo turns the screw on packaging innovation
Japanese brand Sapporo is again championing unusual packaging for beer with the launch of a screwtop bottle.The 450ml ‘Shot Bottle’ format is aimed at those with active lifestyles and, unlike the liquid in the brand’s other glass bottle and...
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'New' Ethical 'Old' Ethical
>>major ethical offerings and how they have been doingBrand: Tesco own labelLaunched: March 2004Brand proposition: 15 product range including orange juice, cookes, coffee, tea, chocolate and South African Wine,...
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Specialist ciders set their brews against the giants
Eager to challenge consumer perception that cider is the preserve of big brands like Strongbow and Blackthorn, a plethora of smaller producers will be hoping to catch buyers’ eyes at the show.Promising to provide the “answers to buyers’...
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White 1664 goes live
Scottish Courage has launched a third extension to its Kronenbourg 1664 lager brand.An imported white beer has joined the portfolio and is being rolled out across UK bars following a successful test. Kronenbourg Blanc, which is designed to...
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Bacardi moves closer to IPO
Bermuda-based distiller Bacardi has taken another step towards a possible initial public offering after its controlling family gave directors the power to issue new shares.Bacardi has completed two of the three steps needed to authorise a...
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Combating contraband
Contraband spirits could soon be identified on the spot thanks to a new system developed by industry giant Diageo.The company, which owns the Smirnoff vodka and Johnnie Walker whisky brands, has invested £100,000 in developing a new hand-held...
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Vinival raises French awareness
French producer Vinival is hoping to ignite shopper’s interest in the branded arena with a range of wines from the Loire region.La Loire de Vinival is aimed at simplifying French wines by using an umbrella brand name to support a set of seven...
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US wine topples Italian
The battle for superiority in the wine arena has moved up a gear with sales of US wines overtaking those from Italy for the first time.US producers have been nipping at their rivals’ heels for months but figures just released show that a...
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New brand manager makes UK Friends
Rachel Gristwood has moved to Pernod Ricard UK as brand manager for Jacob’s Creek.Gristwood previously worked for Jacob’s Creek in Australia. She is joining as the company renews the wine’s sponsorship of US comedy series Friends, broadcast on...
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New appeal for Low C
Wolverhampton & Dudley hopes to challenge Michelob Ultra’s presence in the low carbohydrate beer market with the relaunch of its Marston’s Low C ale.The beer, which was introduced 30 years ago as the original low-calorie proposition, is being...
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Hardys Oz launches
Hardys has set its sights on the under £5 market with a new set of wines from Australia. Brand owner Constellation Wines claims the Hardys Voyage line extension is the first to offer consumers wines blended with three grapes for less than a...
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Blue Nun turns Slinky at last
Blue Nun’s eagerly awaited debut in the RTD fixture is finally going ahead after a nine-month delay.Wine-based Slinky will go on sale next month, nearly a year after plans for the extension were first mooted.The Grocer revealed last...
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Mondavi cuts Chile assets
Wine producer Robert Mondavi is reducing its assets in Chile by selling its interests in the Caliterra brand.The company has announced changes to its joint venture with Viña Errázuriz, which will take full control of Caliterra and merge it into...