All Alcoholic drinks articles – Page 315
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News
Nicholson to co-ordinate wines at Co-op
The Co-operative Group has chosen wine assistant Carole Nicholson to fill the new post of wine co-ordinator.She will be responsible for overseeing communications between the wine buying team, suppliers and internal departments.Her...
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Aussie rivals get fizzing
Two rival Australian brands are looking to make their mark in sparkling wine with additions to their ranges.Wyndham Estate is introducing a Sparkling Shiraz to its Bin 555 portfolio in a bid to claim sales of a style it believes is “starting...
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Vladivar debuts on TV
Whyte and Mackay has unveiled the first TV commercial for Vladivar in its 40-year history.The company hopes the ad will help tempt consumers away from rival Smirnoff, whose sales it has failed to eclipse.The drive, part of a £50m...
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Original RTD Hooch is pulled
Hooch – the controversial drink that started the alcopop revolution – has been axed by Coors Brewers.Launched in 1995 as Hooper’s Hooch, it was the first RTD brand to hit the UK but has failed to maintain its presence in a shrinking...
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Grolsch tops vegetarian award
Grolsch premium lager has won an award in the “best wine and beer category” at the annual Vegetarian awards in London. Grolsch was nominated as a finalist along with other beers from Beck’s, Caledonian Brewery Golden Promise (last year’s...
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Eggleton new marketing chief at United Biscuits
United Biscuits UK has snapped up John Eggleton, Bulmers group marketing director, to fill the newly created role of marketing director.Eggleton joins on December 1 and will be responsible for providing strategic leadership on marketing...
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pud shooter
GBL International is launching a limited edition Christmas Pudding flavour of its Corky’s range of vodka based shooters. The vodka-based spirit will be available next month and joins the current line-up, which includes Lime and Chilli, Apple Sour,...
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Stella player
Interbrew UK’s new boss Steve Cahillane pledges to boost Stella Artois’ brand equity in the face of the discounting crisis in beer. Rosie Davenport reportsSince moving from the US to take the top job at Interbrew in the UK and...
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Constellation sells La Baume
Constellation Wines has sold French brand La Baume to concentrate on its New World interests.Specialist exporter Les Grands Chais de France has purchased the winery for an undisclosed sum from the wine giant which wants to focus on “core...
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Londis adds premium beers
Londis has added a selection of speciality beers and premium lagers to its offering in the run-up to for Christmas,Trading controller for beers at Londis, Martin Swadling, said: “As with wines, consumers are now more educated about beers and...
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Campaign Trail
Smirnoff icemanufacturer Diageo brand Smirnoff Ice agency JWT budget £14m In a continuation of the brand's As clear as your conscience' series, this new ad shows how difficult it is for a girl to get her fella to do home...
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Bulmers’ sales director prepares to bow out
Bulmers sales director Colin Smith, who is credited with turning around the Bulmers take home business in the past 12 months, is leaving the company.His departure follows Bulmers’ acquisition by Scottish & Newcastle brewers in...
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Thatchers perry for sociable females
Thatchers is aiming at females with the launch of a perry made from English Conference pears.The Somerset cider producer hopes that the 7.4% abv perry (rsp: £2.29) will appeal to women who are looking for a lighter drink to accompany dinner or...
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White Shield fronts up
Coors is to revamp its White Shield – India pale ale – bottled beer with a new “back to front” label for enthusiasts of brewing information.Worthington’s brand director Scott Wilson said the aim was to “bring all the interesting bits you’d...
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Return of the Reaper
Greene King has ramped up support for its IPA beer with a £2.5m spend.The investment is funding the return of commercials from last year’s Grim Reaper campaign and will see the beer make its first appearance on Channel 5 with ads also...
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JS buoyed by cheap drinks
Sainsbury leaps two places to the top of the chart this week and is particularly strong on price promotions in the alcoholic drinks section with a wide range of wines and spirits on offer.Tesco, Morrisons and Asda all slip down the chart...
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VK’s value alternative
GBL International is rolling out a new vodka brand to capitalise on the success of its VK ready-to-drink range.VK Vodka will be launched as a value proposition to complement the premium VK Pure Vodka.Meanwhile, rival RTD supplier...
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Diageo teams up with Accenture
UK-based drinks giant Diageo has signed up management consultants Accenture to help ramp up its "business effectiveness and efficiency".Diageo – with brands such as Smirnoff vodka, Guinness stout, Johnnie Walker whisky and Baileys liqueur –...
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keg for partying
Beverage Brands is rolling out a five-litre party keg of its ready-to-drink brand WKD Original Vodka Blue in time for the festive season, aimed at in-home drinking.n The move follows Interbrew’s decision to put...
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Hofmeister goes in Courage cull
Scottish Courage is axing a raft of well-known brands because it admits they are no longer wanted by consumers. Hofmeister lager is one of the high profile casualties of a brand review that will also see McEwan’s, Kestrel and Courage Light...