All Alcoholic drinks articles – Page 316
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News
Diageo sells stake in Edward Dillon
Diageo has sold its shareholding in Edward Dillon, the Irish drinks distributor, for an undisclosed sum, according to media reports.The owner of the Guinness brand is said to have had a 30% stake, which is now being bought by the firms other...
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Halewood takes a shot
Halewood International is relaunching Red Square vodka shots to link the brand more closely with Red Square Reloaded – itself set to benefit from a £5m pre-Christmas TV ad campaign.The shots range, formerly Hot Shot, is called Reloaded Shot. A...
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Single-serve goes into cartons
Mudgee Valley Wine is claiming a UK first with the launch of a wine range in single-serve Tetra Pak cartons.The collection of four French varietal wines – a red, two whites and a rosé – comes in 250ml containers which are designed for picnics,...
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Fellman replaces Povey to boost Carlsberg UK
Senior vice president and chairman of the board of directors of Carlsberg UK, Lars Fellman, has taken over from Colin Povey as chief executive officer of Carlsberg UK.Carlsberg said that since Povey became CEO in 2001, he had made an important...
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Tesco revamps Beer Challenge
Tesco is launching a brewing competition, giving small producers the chance to win a national listing and potentially lucrative, free advertising.The Brewing Awards will incorporate the existing Tesco Beer Challenge and for the first time...
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Diageo to buy Dutch Ursus brand
Diageo has signed a deal to purchase Dutch vodka brand Ursus, which is the number two vodka brand in Europe behind its Smirnoff brand.Ursus was originally an Icelandic drink before it was purchased by Dutch firm Homebergh in 1995. The...
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Morrisons bolsters buying team
Morrisons has brought two new buyers into the beers, wines and spirits team to improve its range.James Jackson is moving from Tesco to join Morrisons as a wine buyer. He spent the past five years with Tesco, first as a food buyer and later in...
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New labels for Anakena
Chilean wine brand Anakena has been given a facelift to coincide with the addition of single vineyard and premium labels to the range.The collection, which has won listings with Asda from this month and Thresher from late November, has been...
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Hardys unveils its place in the sun
Hardy Wine Company has unveiled its £1m summer and autumn advertising campaign, which is being run under the strapline ‘Best wine under the sun’.The biggest wine brand in the off-trade is running a campaign aimed at promoting the Hardys name,...
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TV debut for Blavod
Blavod Black Vodka is set to make its TV debut as part of a £350,000 ad campaign.A new risqué commercial will appear after the 9pm watershed on Channel 4 from September 1 through to December 19 and on ITV’s Central region from October 31 until...
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Talking the beer talk is Big idea
Coors Brewers has launched a new beer education programme for employees and retailers to improve the category’s image.All 300 sales and marketing staff are being put through the Big Beer Day with the aim of helping them talk confidently about...
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Moldovan Firebird rises at Waitrose
Moldova is set to make its mark in the wine fixture with the launch of a new range of branded wines from the former Soviet Union enclave.Firebird Legend has been developed with the wine consultancy Cellarwood specifically for the UK market....
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Relaunch for Guinness Draught
Diageo is to advertise its canned Guinness Draught for the first time in five years to support a revamp of the take-home format.Guinness Draught in a can will be relaunched on September 1 with a smoother and creamier taste – thanks to brewing...
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Fancourt builds Stratford’s in the north
Stratford’s Wine Agencies has appointed Edward Fancourt to manage its portfolio of wines, including Nepenthe, Wakefield Estate and Hope Estate, in the role of account manager for the north of England and Midlands.Fancourt has spent several...
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Mumm given a marketing boost
Anna Adsetts has joined the UK marketing team at Allied Domecq Wine as senior brand manager for Mumm Champagne.In her newly-created role she will oversee the development and implementation of new marketing strategies in the UK.Adsetts...
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A-B accused of ‘bully-boy’ tactics
Anheuser-Busch has been accused of “bully-boy tactics”, prompting the raising of a petition against the brewing giant at this week’s Great British Beer Festival at Olympia.The petition, drawn up by the European Beer Consumers’ Union, calls on...
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Vincor acquires Western Wines
Vincor International has acquired Western Wines Limited for £133m.The purchase price for Western Wines, owner of the Kumala brand and the largest independent wine importer, marketer and distributer in the UK, was £84m.Vincor, one of...
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Michelob sports tie-in
Low-carb beer Michelob Ultra is hoping to further position itself as a brew for drinkers with an “active lifestyle” through sponsorship of UK triathletes Michelle Dillon and Stuart Hayes. The company said the duo would appeal to its target...
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Citrus RTD thrown out in cold
Finlandia has shelved plans to launch a new ready-to-drink brand in the UK and is instead introducing a new mango flavoured vodka later this year.The company had been researching the possibility of launching a citrus-based RTD but has concluded...
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Single-serve for Chenet
Asda is continuing the trend towards single-serve wine with the launch of 250ml bottles of French brand J.P. Chenet.The supermarket is adding single Colombard/Chardonnay and Cabernet/Syrah to the range, following the success of the wines in...