All Alcoholic drinks articles – Page 319
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News
Coors aims for premium crown
Rosie Davenport Coors Brewers has outlined its ambitions to fight Stella Artois for the crown of the premium beer market. Coors is focusing on Grolsch's quality and distribution in both the off and on-trades as well as a solid pricing policy...
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D'Istinto tries again
Italian wine brand D'Istinto is to be relaunched for the third time in its five years on UK shelves. Edward Cavendish has pledged to give the troubled brand a new start after BRL Hardy parted company with producer Calatrasi in 2001, in a...
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Duchy beer
Duchy Originals, the food brand established by the Prince of Wales, has introduced the first beer to its range. Duchy Originals Organic Ale has been made by the Wychwood Brewery using barley harvested from the Prince’s home farm at...
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Escapism in a bottle
South African wine Arniston Bay has been earmarked for a £500,000 marketing push throughout the summer. Ads for the brand will appear on the London Underground as well as in glossy lifestyle titles. Featuring shots of the bay which the wine is...
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The VK Coast is clear for GBL
GBL International has unveiled a new RTD brand called VK Coast.The vodka-based drink comes in three flavours – Orange & Passion Fruit, Apple & Mango and Strawberry & Vanilla – and will be boosted by a £10m campaign including advertising,...
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Foster’s brewing up plans for ALH
Aussie beer, wine and leisure group Foster's is considering “strategic options in relation to the future ownership” of its Australian Leisure and Hospitality bars business.Foster's CEO Ted Kunkel said advisers had been appointed to review...
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Ty Nant courts Stella company
Bottled water brand Ty Nant is hoping its latest marketing initiative will prove a smash hit after tying up with this year's Stella Artois Tennis Championship. The brand will be the televised tournament's official water for the next three...
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Unwins buying chief quits
Richard Vaughan-Hawkins has left family-owned wine merchant Unwins where he was head of purchasing. His departure follows that of Unwins' chief executive David Wetz in January after the company announced plans to develop a wider...
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Londis ups wine game
Rosie Davenport Londis is attempting to move in on the territory traditionally occupied by off-licences as it goes for a larger slice of premium wine sales. The symbol group believes it must counter moves into convenience by the multiple...
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Harp lager renewed
Harp lager will continue to be available, Wolverhampton and Dudley has confirmed. The company said it had renegotiated its distribution deal with Diageo, the beer's owner, after a review. The new contract means the lager will receive less...
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Foster's cool keg
Foster's is bidding to jazz up the home drinking experience with a self-dispensing 35-pint keg. Costing £49.95 less than £1.43 a pint the CoolKeg format has the added advantage of a self-cooling system which promises cold beer within 60...
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Youngest CE in history
Scotch whisky distiller Edrington, maker of The Famous Grouse, has chosen operations director Ian Curle to replace Ian Good as chief executive. Good, who is also chairman of Edrington, will step down from the chief executive role in April 2004...
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Festival beer is over here
Holsten UK is launching a seasonal speciality beer to coincide with the Munich Oktoberfest held in Germany later this year. Oktoberfestbier is brewed specifically for the event and will be available in the UK for three months from September....
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Safeway fosters niche
Rosie Davenport Safeway is upping the ante in the speciality beer sector by squeezing the shelf space given to standard lagers to make room for niche brews. Building on a review of its range last October, when it introduced 60 beers from...
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Consolidation will dumb down market'
Consolidation and 30% excesses in wine production will erode consumer choice in wines over the next few years, according to leading figures in the industry. At a trade briefing called Encouraging Consumer Choice, visitors to the London...
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Chilling out at Carling
Rosie Davenport Carling is returning to TV screens next week with a £15m summer campaign aimed at encouraging consumers to serve beer chilled. In keeping with the style of humour displayed in the brand's previous Cracking' and Frustrating'...
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Divisional directors
First Quench has appointed two operations directors to head the newly separated wine and drinks divisions of its Thresher off-licence chain. Linda Burns, previously regional director for the north of England, has taken charge of the wine side of...
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A ROUND-UP OF THE HOTTEST RECENT ACTION IN FMCG
STORM SUSPENDED n Bulmers has suspended the launch of its proposed new PPS Storm following its recent financial problems, despite having been adamant that it would go ahead. n Instead, the beleaguered company plans to concentrate its...
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A ROUND-UP OF THE HOTTEST RECENT ACTION IN FMCG
New look for xxxx n Interbrew has unveiled a new look for its newly-acquired Castlemaine lager as part of a £9m support package. n Cans of the Aussie amber nectar will get a jazzy silver background to go with the familiar green and gold...
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New TV ads for Grolsch
Coors Brewers is to release a new TV ad for Grolsch lager on May 16 to build on its 'Schtop' campaign and backed by a £2m burst of advertsing activity. The series of three ads with different endings, finds Ronald Top – star of the campaign –...