All Alcoholic drinks articles – Page 322
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Kumala goes for break from norm with gecko
South African wine brand Kumala has unveiled the creatives for its £2m marketing drive this year. The campaign appears in the national press from today (March 15) and focuses on the image of a gecko, which Western Wines says is synonymous with...
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E&J Gallo brand heads into Sierra Valley
Ernest & Julio Gallo has unveiled plans to relaunch its Wine Cellars brand under the name Sierra Valley next month. E&J Gallo said new labels would be used to highlight the Californian origin of the wine. Labels will also be colour-coded to...
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After a post-Christmas lull in TV appearances and glossy mag
Paul Stanger, trade marketing and planning director at Scottish Courage Brands, home to Foster’s and Kronenbourg, says: “Easter is a key trading period. There’s always a fight to get promotional spots.”
As well as giving retailers their first… -
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Somerset farmer Julian Temperley was toasting success after
His Somerset Cider Brandy Company has been producing a high quality tipple since 1987 which is served worldwide, including in British embassies around the globe. The judges were not only impressed by the quality of his product but also by...
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Bacardi-Martini in deal Down Under
Aussie beer and wine group Lion Nathan has signed a joint venture agreement with Bacardi-Martini to market, sell and distribute a range of ready-to-drink and spirits brands in Australia.The new venture named Bacardi Lion is set to start...
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Fake vodka warning
Vodka drinkers have been warned not to buy two fake brands of vodka which could contain dangerously high levels of methanol.The Food Standards Agency said that the Imperial Valkonov and Kelvenoff Vodka brands, in one litre clear bottles have...
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Duckstein companions
The German speciality beer market has seen a flurry of activity this week with a number of brands changing distributors to make way for new brews and variants. Holsten has picked up the marketing and distribution deal for Franziskaner, a...
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Ash Tree new range
Freixenet is making a high profile leap into the still wine sector with a new range of branded wines. Aimed squarely at competing with New World brands the Freixenet Ash Tree Estate portfolio is made up of a Shiraz Monastrell and a Chardonnay...
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hardys celebrates
Hardys plans to celebrate 150 years of winemaking by bringing out a new range of premium wines. Dating back to 1853, the Australian brand, part of the BRL Hardy stable, claims to have pioneered the McLaren Vale region. Details of the new wine...
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Caton to expand E&J in Europe
Ernest & Julio Gallo Winery has appointed Glenn Caton to handle the marketing of its wine brands in the UK and Western Europe. He will report to senior marketing director for Europe, Tamara Minick-Scokalo, who joined E & J Gallo last October....
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Tesco revives Duo box concept
Rosie Davenport Tesco is hoping to refuel interest in a forgotten wine packaging innovation by giving the two wines in one box concept a new outing. It is following in rival Sainsbury's footsteps by teaming up with Darlington Wines to...
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Boost from Belgium
Rosie Davenport Interbrew has put beers from its Belgium homeland at the heart of its campaign to accelerate the UK market for speciality brews. The brewer, more commonly known for Stella Artois, wants to make its niche brands from the...
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German wine brand Devil's Rock is being extended with the in
The wine is about to hit shelves priced at £3.99 in a bid to increase Germany's franchise beyond the Riesling grape and tap into current consumer trends. The departure follows the recent launch of a three-litre Devil's Rock wine box which is...
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Liston for Musgrave
Managing director of Heineken Ireland, Padraic Liston, is to become group commercial director of the Musgrave Group. Liston will report directly to Musgrave Group MD Seamus Scally and will join the company on March 3. Scally said: "Padraic...
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Hill, Will & Grace
Blossom Hill has signed a deal to sponsor TV comedy series Will & Grace. The agreement with the Living TV channel will give the wine brand exposure on break bumpers which the brand's distributor, Percy Fox, claims will help it reach 11 million...
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Four more for Unwind screwcap range
Tesco is continuing to extend the number of wines available in screwcaps with the introduction of a batch of new wines. Four wines are joining Tesco's own-label Unwind range next month, taking the total number to 10. Tesco's product development...
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Safeway ready to uncork new wines
Safeway insists it is “business as usual” as its wine department prepares to unveil its new range amid speculation over the multiple’s sale. The new line-up will be showcased at a trade event in April. In the meantime, the beer team has...
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The smooth movers
Carlsberg-Tetley has unveiled a £750,000 press and poster advertising campaign to coincide with the start of the Six Nations and Tetley's Rugby Super League season. The campaign is part of the brand's Year of Sport programme, and features two...
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Scottish Courage calls for balance in pricing
Rosie Davenport Scottish Courage has called on its fellow brewers to restore balance in the beer market by redressing the price differences between the multiples and independents. The brewer fears that recent data from ACNielsen for 2002,...
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IWS gives pink Babe a partner in black
International Wine Services has added a partner to its Babe brand, and which is aimed at male drinkers. Dude is an Australian 2002 Shiraz packaged in a sleek black bottle designed to complement Babe, a Chardonnay which was launched last year and...