All Alcoholic drinks articles – Page 324
-
News
Grolsch tops vegetarian award
Grolsch premium lager has won an award in the “best wine and beer category” at the annual Vegetarian awards in London. Grolsch was nominated as a finalist along with other beers from Beck’s, Caledonian Brewery Golden Promise (last year’s...
-
News
Eggleton new marketing chief at United Biscuits
United Biscuits UK has snapped up John Eggleton, Bulmers group marketing director, to fill the newly created role of marketing director.Eggleton joins on December 1 and will be responsible for providing strategic leadership on marketing...
-
News
pud shooter
GBL International is launching a limited edition Christmas Pudding flavour of its Corky’s range of vodka based shooters. The vodka-based spirit will be available next month and joins the current line-up, which includes Lime and Chilli, Apple Sour,...
-
News
Stella player
Interbrew UK’s new boss Steve Cahillane pledges to boost Stella Artois’ brand equity in the face of the discounting crisis in beer. Rosie Davenport reportsSince moving from the US to take the top job at Interbrew in the UK and...
-
News
Constellation sells La Baume
Constellation Wines has sold French brand La Baume to concentrate on its New World interests.Specialist exporter Les Grands Chais de France has purchased the winery for an undisclosed sum from the wine giant which wants to focus on “core...
-
News
Londis adds premium beers
Londis has added a selection of speciality beers and premium lagers to its offering in the run-up to for Christmas,Trading controller for beers at Londis, Martin Swadling, said: “As with wines, consumers are now more educated about beers and...
-
News
Campaign Trail
Smirnoff icemanufacturer Diageo brand Smirnoff Ice agency JWT budget £14m In a continuation of the brand's As clear as your conscience' series, this new ad shows how difficult it is for a girl to get her fella to do home...
-
News
Bulmers’ sales director prepares to bow out
Bulmers sales director Colin Smith, who is credited with turning around the Bulmers take home business in the past 12 months, is leaving the company.His departure follows Bulmers’ acquisition by Scottish & Newcastle brewers in...
-
News
Thatchers perry for sociable females
Thatchers is aiming at females with the launch of a perry made from English Conference pears.The Somerset cider producer hopes that the 7.4% abv perry (rsp: £2.29) will appeal to women who are looking for a lighter drink to accompany dinner or...
-
News
White Shield fronts up
Coors is to revamp its White Shield – India pale ale – bottled beer with a new “back to front” label for enthusiasts of brewing information.Worthington’s brand director Scott Wilson said the aim was to “bring all the interesting bits you’d...
-
News
Return of the Reaper
Greene King has ramped up support for its IPA beer with a £2.5m spend.The investment is funding the return of commercials from last year’s Grim Reaper campaign and will see the beer make its first appearance on Channel 5 with ads also...
-
News
JS buoyed by cheap drinks
Sainsbury leaps two places to the top of the chart this week and is particularly strong on price promotions in the alcoholic drinks section with a wide range of wines and spirits on offer.Tesco, Morrisons and Asda all slip down the chart...
-
News
VK’s value alternative
GBL International is rolling out a new vodka brand to capitalise on the success of its VK ready-to-drink range.VK Vodka will be launched as a value proposition to complement the premium VK Pure Vodka.Meanwhile, rival RTD supplier...
-
News
Diageo teams up with Accenture
UK-based drinks giant Diageo has signed up management consultants Accenture to help ramp up its "business effectiveness and efficiency".Diageo – with brands such as Smirnoff vodka, Guinness stout, Johnnie Walker whisky and Baileys liqueur –...
-
News
keg for partying
Beverage Brands is rolling out a five-litre party keg of its ready-to-drink brand WKD Original Vodka Blue in time for the festive season, aimed at in-home drinking.n The move follows Interbrew’s decision to put...
-
News
Hofmeister goes in Courage cull
Scottish Courage is axing a raft of well-known brands because it admits they are no longer wanted by consumers. Hofmeister lager is one of the high profile casualties of a brand review that will also see McEwan’s, Kestrel and Courage Light...
-
News
Archers extended into wine
Diageo is throwing its Archers schnapps brand into the wine arena with the launch of a new sparkling line.Archers Eden combines fruit schnapps and wine and comes in Berry Rosé and Citrus White variants.The 5% abv drink will be...
-
News
PWL backs Hess
Peter Lehmann Wines has been urged to accept a A$3.85-a-share takeover offer from Swiss group Hess. Independent directors at the Aussie winemaker made their recommendation despite a rival A$4.00-a-share conditional offer from UK-based Allied...
-
News
New pitch for Screamers
Coors Brewers with beer brands Carling, Worthington’s, Grolsch and Caffrey’s has redesigned its vodka shot range Screamers. The new look, which comes in four, five and 10-packs is aimed to grab shoppers’ attention. The packs are coloured...
-
News
Sharpe takes over as MD at Greenall
Gin and vodka distiller G & J Greenall has appointed Tony Sharpe as managing director, replacing David Rees who retires in April 2004 after 38 years with the company.Sharpe will focus on building partnerships with customers and distributors...