All Alcoholic drinks articles – Page 324
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News
Boru Black's prospects gloomy
Rosie Davenport Interbrew is reviewing the future of its PPS brand Boru Black. The Stella Artois brewer is expected to make a decision about the drink in the next few weeks but emphasised that Vodka Source, its second foray into the sector,...
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Carling to sponsor Old Firm
Carling has announced a three-year £12m joint shirt sponsorship of Scottish Premier League teams Celtic and Rangers. The Old Firm will wear the Carling logo on their shirts from next season when their current deal, a joint initiative with...
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Brown-Forman takes control of Tuaca
US drinks and consumer products group Brown-Forman has taken control of Italian liquor maker Distillerie Tuoni e Canepa by acquiring an additional 55% stake increasing its ownership to 100%.The maker of Jack Daniel’s whisky, Fetzer wines and...
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Boddingtons recall
Interbrew has issued a recall of Boddingtons Draught bitter in 24-can shrinkwrapped packs due to possible contamination with cleaning fluids.The cans, with the batch code L2 302R and an August 2003 expiry date, may contain fluid used during...
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Quench in on Nectar
First Quench has become the fifth sponsor of the Nectar loyalty card scheme and the first non-founding partner. Cardholders will be able to use their cards and collect points in First Quench's Thresher, Wine Rack and Haddows outlets from spring...
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New role for Sands
US drinks group Constellation Brands has appointed Robert Sands as president and chief operating officer.Sands previously held the position as group president with overall responsibility for popular and premium wine, UK brands and wholesale...
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Foster's bounds into Europe via Kangaroo Ridge
The Beringer Blass wine division of the Foster's has acquired 51% of Kangaroo Ridge which sold more than 250,000 cases of wine in 2002, to retail chains in Germany, Belgium, France, Holland and Switzerland.It is a low-end commercial wine,...
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Promoting E&J Gallo
Ernest & Julio Gallo Winery has appointed Tamara Minick-Scokalo senior director for international marketing to promote the company's wine brands across Europe. Minick-Scokalo said one of her first tasks would be to grow brand sales by focusing...
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An earner for Gordon's
Mary Carmichael Diageo has increased the marketing budget for its Gordon's brand to £25m in a bid to continue what it claims is the first gin category growth in a decade. The drinks giant is also rounding off this year's £23m activity with...
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On paper Karan Bilimoria founder and CEO of Cobra beer i
Clearly his father, a lieutenant in the Indian army, had similar doubts when his son dropped the bombshell that he was going to start selling beer out of his battered 2CV car. Sitting in a Delhi bar he reflects:"My family didn't support me...
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beer at the double
St Peter's Brewery has doubled its production capability. The investment at the Suffolk brewery, which is known for its organic ales, will enable it to increase its capacity by 2 million bottles each year. A second extension is planned next summer. ...
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Refine the beer fixture'
Rosie Davenport Beer buyers are confusing consumers with cluttered ale fixtures that fail to reflect the choice available to consumers, according to Scottish Courage. The brewer is in the process of delisting a handful of formats, sending a...
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News
Pernod sells its cider unit
Pernod Ricard has sold its cider subsidiary CSR to Cidreries du Calvados La Fermiére.Pernod's CSR division comprises all of the group's cider activities including the Loic Raison brand. The French wines and spirits group said it was...
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Stella's flying start to yuletide
The fascia chart remains stable this week in terms of positioning, with Morrisons, Safeway and Tesco making up the top three. Morrisons has pulled further ahead with a wide range of beers and lager on price promotion on floor stacks....
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Buyers sceptical about 5% Heineken
Rosie Davenport Heineken's new premium lager is receiving a lukewarm response from beer buyers as it tries to secure listings ahead of its February launch. Despite a £24m marketing package for the brand, which will include two TV campaigns,...
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Multiples to monitor taint
Tesco, Sainsbury and Waitrose are planning to take part in an ambitious project to trial a new cork designed to limit wine taint. Sabaté, the French cork manufacturer, has produced 100,000 corks which are guaranteed to have half the amount of...
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6X goes for impact
Wadworth 6X has undergone a major packaging redesign for improved shelf impact for the take-home market. The beer’s old 550ml bottle and 568ml can have been replaced with 500ml versions to make “the brand competitive in the market place”....
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Mason's successor steps forward
Majestic Wine has promoted Justin Apthorp, son of chairman John Apthorp, to buying director to take over the running of its buying department from trading director Tony Mason. Justin Apthorp, whose appointment is effective immediately, is being...
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Big screen for Smirnoff
Diageo has outlined its determination to keep building the Smirnoff brand with a new cinema commercial for the vodka. Part of a £7m marketing spend for the spirit, details of the ad come three weeks after Diageo pledged to spend £11m promoting...
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Coors invests £35m for off-trade growth
Rosie Davenport Coors is putting packaging and the introduction of new SKU's at the top of its new product development agenda next year. The brewer will focus on offering more choice in the off-trade market to improve beer consumption at...