All Alcoholic drinks articles – Page 325
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News
MD 20/20 summons up a retro flavour
A new flavour has been added to the MD 20/20 range of wine-based drinks. Tropical Blue is the latest launch and follows the introduction of Tangerine Dream and Key Lime Pie earlier this year. The 13% abv drink is a combination of pineapple and...
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Brown-Forman increases stake in Finlandia
US consumer products group Brown-Forman has acquired a further 35% in Finlandia Vodka Worldwide from Finnish wine and spirits company Altia $70.3m.B-F which makes Jack Daniel’s whisky, Fetzer wines and Lennox china, has now upped its stake...
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Campbell is Forth MD
Fine wines and spirits supplier Forth Wines has promoted Donald Campbell from sales director to MD to head a restructured management team. Campbell replaces Nick Harvey-Miller, who has moved to another business in Scotland. Richard Peters,...
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Gallo's in a box
Ernest & Julio Gallo has launched its first wine in a box format. The company has put the Ruby Cabernet and Colombard varietals from its Rivercrest range in the 3-litre packs. They are in Sainsbury for £14.99. Beastly challenge Tesco...
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A staggering 91% of retailers could not think of a deal that
In our monthly survey, retailers are given no prompts,but simply asked to think of a promotion that was worthwhile. Only 9% were able to highlight activity worth mentioning  and that was on Carling, Coca-Cola, Foster's, Walkers and Whiskers....
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Tennent's worldly Thais
Tennent's lager has taken an unconventional approach to advertising by featuring a pair of Thailand ladyboys in its latest creative. Set in a Scottish theme bar in Bangkok called MacAndrew's, the new television commercial, running now, is the...
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Drambuie cream
From Drambuie Launched last month with a Christmas TV campaign, Drambuie Cream is the latest edition to the cream liqueur fixture. Marketed as an alternative to Baileys, Drambuie is confident it could take the top slot from its rival....
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Consumer's view: Drambuie Cream
Rosemary hudson, 58, counsellor from cheadle hulme- I often drink cream liqueurs and must confess to being a bit of a Baileys fan, which I drink with ice. I tried Drambuie Cream in the same way and was immediately hit with an artificial tasting...
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Two Christmas wine packs from Gallo
Ernest & Julio Gallo is going upmarket with this Christmas' wine gift packs. The company is selling bottles from its recently launched Coastal Vineyards range in hand-crafted wooden boxes priced at £19.99. The packs contain both varietals Â...
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Wetherspoon to match supermarket prices
Pub group Wetherspoon is to match or undercut prices at Sainsbury’s on products such as Guinness and Red Bull as part of its festive marketing campaign at its 616-strong estate.From Monday, November 11 the company will charge £1.69 for a...
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How to pull with Stella
Interbrew is trialling a new pack format to give consumers the experience of pulling a pint of lager in their own home. The Stella Artois Mini Barrel features patented technology designed to deliver what the brewer describes as "pub draught quality"...
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cloud in a box
New Zealand wine brand Nobilo White Cloud has been released in a wine box format. BRL Hardy has made the move to capture Christmas sales. The three-litre box is priced at £16.99. REmy's C&C offers Remy Martin is rolling out a range of...
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Smirnoff Black Ice states its Crystal Clear difference
Smirnoff Black Ice has made its first TV appearance with two new ads running until Christmas. The drive, part of a £11m launch budget behind the brand, also includes an outdoor poster campaign, national bus advertising, and branded taxis in...
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Previous attempts to market alcoholic milk drinks have large
In 1997, the fast-growing UK alcopops' market saw the launch of two alcoholic, dairy-based drinks of around 5% abv. Super Milch from Intercontinental Brands was described as an alcoholic vodka milkshake', which raised the hackles of alcohol...
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CUB wins distribution deal for SKYY Vodka
Italian drinks group Campari has struck a deal with Carlton United Breweries for the distribution of its premium vodka brand SKYY.Under the deal CUB’s subsidiary – The Continental Spirits Company – will distribute SKYY throughout Australia...
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Making its marc
Italian wine brand Marc Xero is being promoted with an extensive sampling and advertising campaign. International Wine Services is building on its previous sampling drive at Toni & Guy hair salons with ads in women's glossy magazines....
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A legal version of Poteen, and Belgian Satan
French wines may have taken pride of place among the drinks aisles at this year's Sial, but there was still room for some interesting new products from around the globe. Among them was a legal version of Celtic firewater Poteen from Welsh firm...
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Beer report rubbished
Rosie Davenport Multiple retailers have slammed Interbrew for claiming that beer discounting is devaluing the market. In a new market report, the Stella Artois brewer says buy one get one free deals and discounting are eroding profitability...
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Vodka boasts aphrodisiac properties
Large Distilleries has launched what it claims to be the first fizzy vodka from Scotland. Available in 100ml and 700ml bottles, Vodka 02 is made from grain spirit with extracts of exotic herbal aphrodisiacs' and is slightly sparkling. The...
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Heineken expands in Kazakhstan
Heineken has continued its foray into lesser-known beer markets by increasing its share in Kazakhstan-based brewer Dinal to 51%.The Dutch brewer already had a 28% stake in Dinal which has an 8% market share in Kazakhstan with its own brew...