All Alcoholic drinks articles – Page 326
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Thrashing the French
All eyes are on Australia to see if it can maintain its new-found momentum for a whole year. Christmas could be the test It has been the most talked about moment in the wine world and was a dream that Australia had waited a long time to come...
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Things are hotting up in the cream liqueur market with retai
Diageo is yet to reveal what plans are up its sleeve for Christmas, although it has pledged a £3m investment on top of the £21m spend on Baileys for the recently launched extension, Baileys Minis. Steve Gannon, deputy commercial director at...
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Cider fights for a rebirth
Strongbow achieved a lot but much work must still be done The dust is settling on cider after a flurry of activity which has given it the kind of platform it has craved for years. Strongbow's £11m promotional budget for the last year...
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Triumphant Booths urges independents to take risks
Wine Retailer of the Year Booths can teach a thing or two to independents seeking to compete with multiples on wine Booths Supermarkets now has a terrific marketing platform on which to build its wine business after a shake-up that should strike...
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Beer and lager sustain drinks
Though Morrisons and Safeway remain at numbers one and two respectively, Morrisons has pulled further ahead of the field and extended its lead to six percentage points. Asda moves up one place to number three, forcing Tesco down one spot. ...
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Heineken versus Stella Artois
Refreshing times are ahead for those who enjoy clashes of the big brands as Heineken ups its abv and takes on the number one Heineken's decision not to renew its marketing and distribution deal with Interbrew has led to a beer brand shuffle that...
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It's cheers all round
A third seasonal peak is emerging for drinks players as wine and spirits are now flying off the shelves at Easter. Rosie Davenport reports There has never been a better time to sell drinks. All the figures show the market remains on an upward...
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Alcoholic drinks dominate our promotional chart this month
Budweiser and Heineken share the top of the chart. Both brands focus predominantly upon multibuy offers, with Budweiser featuring heavily in Londis and Heineken leaning more towards Spar. The promotions being run by Beck's, Carling and Red Square...
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Strongbow offers 24-pack at £9.99
Strongbow will go head to head with lager brands this Christmas as its price drops to £9.99 for a 24-pack. The move is designed to help the cider make gains in volume and maintain prominence in the fixture. Bulmers, which owns the category...
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Despite the growth in wine sales and a market value of £2.9b
But proof for those that needed it that wine is big business was presented to the market at the end of August, when stalwart Australian brewer Foster's announced that it had sold more wine than beer throughout the world during the past year. ...
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Lessons in service in the US
Returning from a short trip to the States I have been struck  yet again  by how much better our cousins across the pond are at customer service. Whether you are having a meal in a restaurant, sipping a cold beer in a hotel bar, or doing a bit ...
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Nectar is not the only sweet offering in JS
Sainsbury in Durham produced not only the cheapest basket but attentive staff and a massive promotion of the new Nectar loyalty card. It was Hardys wine, which it sold at 81p less than Asda, that brought in Sainsbury's basket at 11p cheaper....
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Safeway niche fervour
Rosie Davenport Safeway is turning to niche brews from around the world to broaden consumers' tastes and encourage trial in the beer aisles. The chain is introducing 60 new beers brewed in a number of countries, including a new range from...
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Blockbuster boosts its offer with booze
Video rental chain Blockbuster is rolling out off-licence fixtures in its stores. Initially 23 sites will be fitted with chillers and sell a range of stock including Stella Artois lager and E&J Gallo branded wines, although Blockbuster is...
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Shamwari from Hardy alliance
BRL Hardy is launching its first South African branded wine. The result of Hardy's joint venture with Stellenbosch Vineyards, Shamwari will be unveiled next week. The range comprises a Robertson Chardonnay and a Stellenbosch Merlot Cabernet...
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Sales kick
Pernod Ricard posted an 18% jump in total half-year sales driven by Jacob's Creek and the addition of Seagram's brands such as Chivas Regal and Martell. Seagram, bought jointly with Diageo for #5.7bn in February, contributed sales of E605m while...
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Thwaites adds to its brews
Daniel Thwaites is extending its portfolio of brews with a German lager. The company has signed a deal to brew Kaltenberg, owned by the Bavarian brewery of the same name, and plans to launch it into the trade later this month. The 3.8% abv beer will...
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Palmeria additions
Oddbins has launched three additions to its current estate grown and bottled La Palmeria wine range. The wines, which will only be available through the retailer, have been developed by Chilean wine producer Vina La Rosa. Retailing between £6.99...
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Heineken buys in Panama
Heineken has followed up its expansion into Egypt and the Lebanon with a $56m offer for Panamanian brewery group, Cervecerias Baru-Panama.Baru is 52% owned by Coca-Cola Panama with the other 48% traded on the Panamanian stock exchange,...
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A new Vintage
Shepherd Neame has given its Christmas Vintage Ale a new look for 2002. The Kent brewer has produced a festive gift box featuring Father Christmas, containing two 500ml bottles of Christmas Vintage Ale, together with an engraved stemmed beer glass. ...