All Alcoholic drinks articles – Page 327
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Namaqua's fresh tack
South African wine Namaqua is being backed with a £200,000 marketing campaign over the summer. A new ad for the bag-in-box wine brand will use the tagline Feel like getting fresh?' to carry the message that the wine is packaged and sourced in...
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Brand boosts Old World
Rosie Davenport The Thresher Group is hoping to increase consumers' confidence in Old World wines by introducing an exclusive brand throughout its off-licence chain. The Radcliffe's Regional Classics portfolio comprises 26 wines sourced from...
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Coors bottles up deal for independents
Coors Brewers is to run an exclusive offer for independent retailers on its Grolsch bottled lager this summer.Grolsch will be available in a special four-pack of 300ml bottles price-marked at £3. Coors said the deal is aimed to increase...
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Evolution of the new BWG
Pernod Ricard decided to sell BWG in 2000 to offset some of the $3.15bn cost of acquiring, with Diageo, Seagram's wine and spirits business. At the time, the Irish wholesaler was considered an odd fit in the French group's stable, but it was a...
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SIMON THORPE
CENTRAL WINE BUYER, WAITROSE Thorpe began his career in the wine department of Fortnum and Mason in 1988 and worked there for seven years. He then completed a 15-month tour of the world's vineyards. Returning in 1997, he joined the Waitrose...
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TIM RANSCOMBE
CATEGORY BUYER FOR WINE, SAFEWAY Ranscombe has bought wine for Safeway for more than two years. Before that he worked for Sainsbury for 10 years in roles ranging from logistics to wine buying. He developed his interest in the wine category with...
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STUART PURDIE
trading manager (WINEs), MORRISONS Purdie has worked in the wine industry for 23 years. He managed stores for Peter Dominic for eight years and during its amalgamation with Bottoms Up. He began wine buying and moved to Morrisons as a wine buyer....
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tony mason
TRADING DIRECTOR, MAJESTIC WINE WAREHOUSES Mason has worked in the wine trade since the 1960s, starting with a holiday job at Fortnum and Mason. He was a founder director of Oddbins in the 1960s and then moved to Augustus Barnett. After working...
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Hot Shot goes mini
Halewood International has launched the first pre-packaged energy shot’ drink as it moves to strengthen its grip on the growing shot market.
Following its purchase of Sidekick from Bulmers last month and the launch of Red Square Hot Shot in… -
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S&N review of Bulmers stable
Rosie Davenport Scottish & Newcastle has confirmed that the Bulmers name will live on beyond its £278m sale. However, the future of the cider brands it has bought is looking less certain as the brewer this week launched a review of its new...
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Bud becomes the King of Sport
Budweiser is building on the theme of last winter’s The King of Beers music tie-up with a new strand focusing on sport.The King of Sport drive will be the core element of the beer’s summer activity with stock featuring an on-pack promotion...
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Younger rivals hammer Fusion
Rosie Davenport Holsten has become the second high profile brand to exit the ready-to-drink market by calling time on Fusion, its flavoured lager spin-off. The brewer said it could not match the marketing investments put behind rival brands...
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Revival of the fittest
In May 1996 the directors of Allied Domecq had a tough decision to make. One of its smallest brands Plymouth Gin was struggling to sell more than 3,000 cases a year in the UK and it was time to act. The company faced two choices. It could axe...
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So good, they stay
Carlsberg has confirmed it is keeping its existing advertising slogans for its core range of new TV advertisements. The brewer is currently deciding on the final versions of two new ads for Carlsberg and Carlsberg Export and has confirmed that...
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constellation buy
Constellation Wines has made its first acquisition since being formed earlier this year. It has purchased Irish wine operator Allied Drinks, which previously represented BRL Hardys' and Grants of St James's wine brands in Ireland. Redmond Gavin has...
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Coors aims for premium crown
Rosie Davenport Coors Brewers has outlined its ambitions to fight Stella Artois for the crown of the premium beer market. Coors is focusing on Grolsch's quality and distribution in both the off and on-trades as well as a solid pricing policy...
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D'Istinto tries again
Italian wine brand D'Istinto is to be relaunched for the third time in its five years on UK shelves. Edward Cavendish has pledged to give the troubled brand a new start after BRL Hardy parted company with producer Calatrasi in 2001, in a...
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Duchy beer
Duchy Originals, the food brand established by the Prince of Wales, has introduced the first beer to its range. Duchy Originals Organic Ale has been made by the Wychwood Brewery using barley harvested from the Prince’s home farm at...
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Escapism in a bottle
South African wine Arniston Bay has been earmarked for a £500,000 marketing push throughout the summer. Ads for the brand will appear on the London Underground as well as in glossy lifestyle titles. Featuring shots of the bay which the wine is...
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The VK Coast is clear for GBL
GBL International has unveiled a new RTD brand called VK Coast.The vodka-based drink comes in three flavours – Orange & Passion Fruit, Apple & Mango and Strawberry & Vanilla – and will be boosted by a £10m campaign including advertising,...