All Alcoholic drinks articles – Page 328
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Catering for all opportunities
Foodservice outlets represent huge potential for sales says Sian Harrington If the confectionery giants get their way it won't be long before the lad propping up the local bar orders: "Two pints of lager and a packet of Twix, please." ...
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Alcohol brands feature strongly in our look at the promotion
A host of alcoholic drinks brands were spotted on promotion by our store audit teams, and three make it into our chart. In particular, Caffreys and Strongbow were noted for making good use of multibuy promotions. Caffreys was on offer in the Spar...
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Top 10 sugar confectionery brands
By value share1 Own label total sugar confectionery 2 Haribo gums/jellies total* 3 Bassetts Fundays total* 4 Maynards Wine Gums 5 Polo mints total* 6 Trebor Extra Strong mints total* 7 Trebor Softmints total* ...
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Heineken raises stake in Lebanese brewer
Heineken made its third foray into emerging markets this month with a 69% stake in LebanonÂ’s sole brewery Almaza for an undisclosed price.Earlier this week the Dutch brewer took a 25% stake in Florida Bebidas Costa Rica as well as...
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Heineken edges into Central America
HeinekenÂ’s expansion plans in emerging markets has continued with the acquisition of two breweries in Central America for $229m.The Dutch brewer has taken a 25% stake in Florida Bebidas Costa Rica as well as Consorcio Cervecero...
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Smirnoff Ice hits TV
Smirnoff Ice is back on TV with a new ad in the As clear as your conscience' campaign. The execution is part of a £14m investment for the brand over the coming year and features a girl nagging her boyfriend to redecorate their front room, when...
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Hardys wine drive
Hardys has launched a £300,000 media campaign to promote its wines through the national press, outdoor posters and at Underground stations. The 10-week drive aims to highlight the success of Hardys Nottage Hill Chardonnay 2001 at the International...
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Booths Buyers Bring Home Some Glittering Prizes
While not shouting about it, Booths Supermarkets continues to give the top five multiples a run for their money.Just last week, the retailer beat off stiff competition to claim the title of Overall Wine Merchant of the Year at the International...
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Getting a bottle of wine from the back of the supermarket on
Getting a bottle of wine from the back of the supermarket on to the shelf can be as expensive as transporting it all the way from Australia to the store.If the wine is not in stock  that is, if it is not on the shelf when the customer wants ...
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Patak's adds to sauce choices
Indian food brand Patak's is going upmarket with a new range of fusion' cooking sauces. The five-strong range includes orange zest korma, red wine rogan josh, saffron tikka masala, premium beer and mushroom balti and grilled pepper jalfrezi....
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Late nights ahead for Carling ad
The Independent Television Commission said 69 complaints were filed against the advert for its use of sexual innuendo. In it, a woman poured beer around the house and her boyfriend was shown licking up the trail which led to her bedroom - where she...
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Restaurant and Bar Show 2003
Restaurant and Bar provides a unique opportunity for those within the industry to meet, build upon client relationships and come face to face with suppliers of everything from fine food and wine to tableware, furniture, equipment, technology and...
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Whitehead gets Italian job
Western Wines has appointed an Italian agency executive to develop its Italian range of wines which accounts for a quarter of the business. Claire Whitehead joins from Sainsbury where she was wine marketing manager from January 2000. "I am...
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Abbot gets it up with a saucy ad
Rosie Davenport Greene King has found it pays to push advertising boundaries after sales of Abbot Ale surged following a saucy £500,000 advertising push. Sales of the beer rose by 22.2% in the first quarter of 2002 to the end of July...
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Vodka for weight worriers
Inver House Distillers claims to have come up with the ideal solution for weight-conscious vodka drinkers. It has launched a new reduced calorie ready-to-drink vodka mix called Kulov Ice Life. Flavoured with lemon, it is aimed at women aged...
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Sainsbury reckons its improved supplier relations will put i
Supply chain manager Andrew Coe acknowledges that collaboration wasn't a word it knew a few years ago: "We were arrogant, but we've moved on since then." Sainsbury grew market share in the beers, wines and spirits category and aims to build on...
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LCL imaged for impact
Federation Brewery has re-launched its flagship lager brand in the take home market. LCL has been given a new image which Federation says will improve standout and create maximum impact in major multiples. Carole Beverley, marketing manager at...
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Foster's wines step on the gas
Rosie Davenport The shift by Australian drinks giants towards the premium end of the wine market has paid dividends for Foster's which has seen lager sales outstripped by wine for the first time. In contrast to the company's lager culture,...
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A ROUND UP OF THE HOTTEST RECENT ACTION IN FMCG
Interbrew gives a XXXX n Interbrew has pledged £9m to restore standard lager Castlemaine XXX to its former glory. n The Aussie brand is due to join Interbrew's UK stable in January 2003, just as the brewing giant relinquishes control of...
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In its heyday it was the brand responsible for igniting the
The Dutch brewer's decision to up the ante and move into the premium market was first mooted in April when Heineken said it was taking a long hard look at its standard offering. But what was initially expected to be a change in alcoholic strength...