All Alcoholic drinks articles – Page 329
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Heineken looks to Austria
Heineken is to launch an offer to acquire a majority stake in Austrian-based brewery group BBAG with brands such as Zipfer, Goesser and Edelweiss.The Dutch brewer has offered 769m euros for GeBAG, which owns a 68.7% of BBAG's share capital...
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Nun slips into something Slinky
Blue Nun is to break the habit of a lifetime – by bringing out a wine-based RTD bearing the famous brand’s name. Slinky will be the first drink of its kind in the UK to be associated with a well-known wine.However, retailers claim...
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Troch's successor
Dutch brewer Grolsch intends to appoint Ab Pasman as chairman to replace Jacques Troch who retires in April 2004. Pasman, an executive of electronics group Philips, will in the meantime be appointed to the Grolsch board of management. ...
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Gondolas at large for M&S Italian range push
Marks & Spencer is showcasing its Italian range until June, with new products and instore activity that includes tastings and gondola-end promotions. Sampling of some of the 250 products which cover prepared meals, sandwiches, wines, breads,...
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here for the beer
Coors Brewers is hoping that encouraging young consumers to wax lyrical about the "pleasures" of beer will bring back some of the hype it is losing to rival drinks. The brewer behind Grolsch and Carling is rolling out the Young voice of beer'...
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Will & Grace ads blossom
Blossom Hill has extended its sponsorship of Channel 4's TV comedy Will & Grace. The wine brand will be associated with the new series, which starts this week for a six-month run. A collection of branded break bumpers will appear in 15,10...
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Bravo for Heineken in Russia
Heineken’s Russian arm Bravo International has launched a non-alcoholic brand – Buckler – in Russia.Brewed at Heineken’s St Petersburg brewery, Buckler will be one of the first international non-alcoholic beer brands in Russia and will be...
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Origin Shiraz
Consumer's viewALEX STUDD, 30, md of an internet company, Kent Being a consumer of Spanish varieties, I was intrigued to try this new Australian wine. They seem to be getting more and more popular, and with offerings like this, I'm not...
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Whyte and Mackay in record shirt deal
Blended Scotch whisky brand Whyte and Mackay is venturing south of the border in a three-year sponsorship deal with Leeds United. The brand, which is distributed by Maxxium UK, is replacing Strongbow as the Premiership club's shirt sponsor in a...
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Warning of discounter control
Simon Mowbray Interbrew has fired the latest salvo in its ongoing battle with the multiples over pricing, claiming that retailers are in danger of taking the beer market the "way of Germany". In its latest annual market report, the brewer...
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Tesco's wine testbed at Calais refurbished
Tesco will complete a refurbishment of its 20,000 sq ft Calais Vin Plus drinks superstore this month to mark the store's eighth anniversary. The store, which sells more beers, wines and spirits than any other Tesco in the world, has been...
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New Cadbury names
Cadbury Trebor Bassett is adding a Wine Sours variant to its Maynards gums range next month and increasing the brand's marketing spend by 67% to £2.5m. The newcomer will also join CTB's Christmas range which it is backing with a total of £29m....
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Mills takes on UK arm of Constellation Wines
Rod Addy John Mills, managing director of Grants of St James's Wines and Strathmore Mineral Water Company, has become MD of Constellation Wines UK. The business is part of the global wine division of Constellation Brands and was created...
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Foster’s big bottle
Foster’s is making its debut in the large bottled lager arena with a 660ml format. Scottish Courage Brands said the market was dominated by Stella Artois and sister brand Kronenbourg.The new bottle is aimed at promoting beer as a...
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Princes leaps into the fray
Mary Carmichael Princes is making its debut in canned pies, a move which takes it into territory dominated for decades by the Fray Bentos brand. Rolling out now, the four initial recipes Beef n' Beer, Steak & Kidney, Minced Beef &...
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tracking the brew
A burst of advertising has been launched for Asahi beer. The Japanese brew is appearing on ads on the London Underground and at some regional stations. The posters will run until June and will be supported by ads in style magazines. Asahi will...
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Double Diamond delisted
Carlsberg-Tetley has delisted Double Diamond ale in the off-trade in order to focus on its key brands.The bottled beer, which will still be sold in pubs, was launched last year but has failed to take off.The brewer behind the...
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The Budget
Wine and beer drinkers and smokers will be paying more for goods as of Monday following Gordon Brown's Budget.The British Retail Consortium welcomed the Chancellor’s decision not to burden businesses with more costs, but was disappointed...