All Alcoholic drinks articles – Page 330
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Carling bags cooler
Independent retailers can this summer tap into drinker preference for cold beer as well the growing demand for beer as a gift with a special Carling cool bag pack from Coors Brewers.The cool bag is designed in the shape of a can and plays on...
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Raise a glass to them!
The key qualities that the six best beer and cider buyers have in common are their accessibility and passion for the category. Fiona Bayley from Sainsbury was praised by suppliers both big and small for her approachability, fairness and...
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Sexy stuff from 6X
Wadworth 6X beer has been earmarked for an unprecedented £1m media support by its Wiltshire-based brewer. The 12-month budget will fund a press and poster campaign which breaks in May using various puns linking the brand's name to sex. The...
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Shloer sparkles for Merrydown
Cidermaker Merrydown said its adult soft drink brand Shloer achieved record sales over the Christmas period and it expects its full-year results to be in line with market expectations.Merrydown said the cider business remained profitable and...
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Coors Light premature'
Rosie Davenport Retailers have expressed surprise at plans by Coors Brewers for a nationwide launch of Coors Light. Details of Coors' aspirations for the 4.5% abv beer come nearly four years after Carlsberg-Tetley and Ubevco which...
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Brewer backs beer school
A new course aimed at educating buyers and retailers about beer and the brewing process has been supported by Refresh UK. The brewer, the name behind Wychwood and Brakspear, is sponsoring the Beer Academy which takes the form of six two-hour...
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V-10 moves off for a spin
Jordan Grand Prix is adding weight to the support behind its PPS spin-off Vodka V-10. Launched last year, the Formula One team is determined to increase the profile of the drink whose profits help to fund Jordan's activities on the Grand Prix...
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Coors to support Welsh FA
Coors Brewers has struck a deal with the Football Association of Wales for its Carling lager to become an official supporter of the Welsh national team.Head of sponsorship at Coors, Stuart Cain, said the £500,000 package kicks in on June 1...
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Executive moves at Carlsberg
Carlsberg has appointed Bjørn Sønderskov as managing director of its Carlsberg Brewery Malaysia with effect from April 1.Sønderskov, who is currently a member of the board of Carlsberg Breweries’ German subsidiary Hannen, takes over from...
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Kiwi variant for Veba
Kyndal is extending its presence in the RTD (ready-to-drink) sector with the introduction of a new variant in the Veba range. A spin-off from Vladivar vodka, Veba cherry has remained unchanged as Kyndal focused on its whisky portfolio as well as...
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It's a tough market for cider at the moment as it fights to
As Chris Carr, managing director of Merrydown's cider division, says: "In spite of heavy discounting, new consumers have not been drawn into the market place, so the challenge is to make cider fashionable again. "It can be a delicious,...
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New CEO at Southcorp
Aussie winemaker Southcorp has appointed John Ballard as its new chief executive following the departure in February of former director and CEO Keith Lambert.Southcorp's underlying UK wine earnings fell 53% in the first half as an aggressive...
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Organic wine for Tesco
Kingsland Wines and Spirits has developed an organic own label wine range for Tesco.Due to appear in stores nationwide from May, it consists of an Australian organic red and a white sealed with screwcaps and priced at £4.99....
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Heineken pulls license in South Africa
Heineken has ended the license agreement for Heineken beer to be brewed by South African Breweries.The Dutch brewer said last year’s change of ownership when SAB bought Miller Brewing Stateside from Philip Morris, enables it to cancel the...
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designed for the UK
D&D Wines International and Golden State Vintners from California have joined forces to launch a new range of blended and single varietal wines under the brand name Golden State Vineyards. The GSV range has been developed especially for the UK...
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Kumala goes for break from norm with gecko
South African wine brand Kumala has unveiled the creatives for its £2m marketing drive this year. The campaign appears in the national press from today (March 15) and focuses on the image of a gecko, which Western Wines says is synonymous with...
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E&J Gallo brand heads into Sierra Valley
Ernest & Julio Gallo has unveiled plans to relaunch its Wine Cellars brand under the name Sierra Valley next month. E&J Gallo said new labels would be used to highlight the Californian origin of the wine. Labels will also be colour-coded to...
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After a post-Christmas lull in TV appearances and glossy mag
Paul Stanger, trade marketing and planning director at Scottish Courage Brands, home to Foster’s and Kronenbourg, says: “Easter is a key trading period. There’s always a fight to get promotional spots.”
As well as giving retailers their first… -
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Somerset farmer Julian Temperley was toasting success after
His Somerset Cider Brandy Company has been producing a high quality tipple since 1987 which is served worldwide, including in British embassies around the globe. The judges were not only impressed by the quality of his product but also by...
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Bacardi-Martini in deal Down Under
Aussie beer and wine group Lion Nathan has signed a joint venture agreement with Bacardi-Martini to market, sell and distribute a range of ready-to-drink and spirits brands in Australia.The new venture named Bacardi Lion is set to start...