All Alcoholic drinks articles – Page 333
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Argentinian wine given a cash fillip
Ambitious plans to breath more life into the Argentinian wine category in the UK are being unveiled by leading producer Catena. It hopes to inject fresh blood into the cash starved sector with a £500,000 campaign for its two-year-old brand Argento,...
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Lindemans' premium box
Southcorp is aiming for the high ground in the wine box market with the launch of its premium Lindemans Bin range in the format. Matthew Clark dominates the sector with the Stowells of Chelsea range which has an average price of £13.99. Sainsbury...
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Cardboard cut as John Smith goes back to flesh and blood
Tim Palmer John Smith's cardboard cut-out No Nonsense front man has been pulped by Scottish Courage. In his place will be flesh-and-blood stand-up comedian Peter Kay, (pictured) who will make his debut in a new national TV advertising campaign on...
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Matthew Clark keeps up Coast activity
Matthew Clark is going to extremes with a national summer promotional campaign for Blackthorn cider. The brand is being linked with cutting edge sports such as kite surfing and para karting in Coast 2 Coast, the latest initiative for the brand....
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Moondarra prefers dining at home
Australian wine Moondarra is entering a new phase of its development this month with a launch into the off-trade. Wine and spirits distributor Waverley has sold the brand successfully in the on-trade and has adapted it for sale in the take home...
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Race to get ready for Cup
First Quench aims to rebrand 153 BP Connect Victoria Wine outlets to Thresher Wine Shops by May 17. The ambitious project is part of First Quench's ongoing Victoria Wine conversion plan. Head of strategic partnerships Maureen Gilbert explained the...
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Midfield mohawk comes on side for the World Cup
Guinness is letting World Cup fever go to consumers' heads with an offbeat on-pack promotion which goes into stores next week. As part of a £2.5m marketing push behind the brand for the event, special 17 packs of Guinness Draught in cans will...
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Winecorp closes UK base
South African winemaker Winecorp is closing down its London-based European division and transferring the UK sales and distribution of its wines to Private Liquor Brands. Adrian Garforth, managing director of the European operation, is now in the...
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Baileys Charade'
Created by: J Walter Thompson Launched: 2000 This was the ad that finally managed to inject some real spirit into Baileys, no small feat considering it has precious little more alcohol than wine. Updating the brand's positioning for the 21st...
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AD builds a UK wine team as it prepares for a global push
Allied Domecq has set up a dedicated UK wine division as part of plans to create a global wine business. The spirits giant identified wine as a weakness in its armoury and has been on the acquisition trail for wines for the last 12 months. Its...
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£7m spend to put Pilsner Urquell on the pathway to universal
Tim Palmer Ambitious plans to turn the Czech lager Pilsner Urquell into a major international brand have been unveiled by owner South African Breweries (SAB). It intends to increase global volume sales by 30% each year until it has grown from...
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n Belinda Gannaway visits an American's dreama $55m cultura
Millionaire vintner and philanthropist Robert Mondavi recently saw his $55m dream of an American Centre for wine, food and the arts come true when a Napa Valley attraction opened to visitors. And since November, up to 700 people a day have been...
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Bulmers takes another tilt at the pps market with £6.5m Bamb
Bulmers' biggest new product launch will get underway this summer as it tries to carve another slice of the premium packaged spirits market with Bambao. The cider maker is spending a hefty £6.5m to get its latest concept off the ground, eclipsing...
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Kumala in the pink
Western Wines is adding a pink and a red to Kumala, its leading South African wine range. Its new rosé (rsp: £4.49) will be going into the trade from next week and has been listed by Waitrose. A new Reserve Shiraz (rsp: £8.99) will be released in...
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Name: Neil Jardine
Position: Take-home director Company: Greene King The job: Jardine will take up his position on May 1. He will be responsible for driving sales of Greene King's ...
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Hardys boxes VR wines
Leading Australian producer Hardys is putting more punch into its boxed wine offering with the launch of two wines from its VR varietal range. VR Cabernet Sauvignon, Shiraz and Chardonnay were successfully launched last year in bottles and the...
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3.4% abv heineken faces the axe
Plans to axe the 3.4% abv Heineken Cold Filtered lager brand in the UK should be unveiled in September. The Dutch brewing giant has made no final decision but said the brand is likely to go by the end of 2003. The UK is the only place in the ...
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Cadbury's Chocolate fingers 125/150g Buy one get one free
Cadbury's Mini Egg Cake Kit Price promotion £1.99 Off fixture display Safeway Cadbury's Rich Chocolate Roll Price promotion £0.86 Off fixture display Somerfield Carling 24 x 440ml ...
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Goiya tailored for UK tastes
A revised pack and new blends will be unveiled next month for the Goiya South African wine range. Importer Raisin Social has changed the look of the brand following consumer research last year. The aim has been to give it a more striking modern...
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Brook-Jones steps into an independent role at Waverley
Waverley Wines & Spirits has announced the appointment of Colin Brook-Jones to the newly created role of national independents manager. Brook-Jones will be spearheading a thrust into the cash and carry, wholesale and independent sector. He...