All Alcoholic drinks articles – Page 338
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Coors to double its spend
Carling and Grolsch brewer Coors is to spearhead its Christmas campaign with a £10m ad push behind its key brands  doubling its spend on last year's festive period. Coors, which is spending £80m this year on marketing in the UK, also plans...
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Radical changes are under way at family-owned wine merchants
"The business is going through a challenging time," says chief executive David Wetz, "but there are some great opportunities ahead of us." One of these is the convenience sector; about 300 of the company's 430-strong estate are being earmarked...
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Price slash threat to major beer brands
Simon Mowbray Big beer brands will be axed unless the multiples relax aggressive price cutting policies, a brewing industry leader has warned. Delivering a previously unparalleled attack, Chris Edger, sales md for the off-trade at Coors,...
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Baileys gets into a mini
Diageo is investing £3m in the launch of a new Baileys format. Baileys Minis are being positioned as an indulgence purchase aimed at occasional drinkers of the brand. Available from September, the miniature packs will contain four 70ml...
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Ice cream lovers can now find their top tipple in a tub
Lovers of liquor can now eat themselves merry, as two manufacturers bring alcoholic ice cream to the retail sector. The Cream Breeze brand from Purbeck Ice Cream in Rum and Blackcurrant and Gin and Orange variants has already made its debut on...
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Tesco's chips are down and Sainsbury scoops the board
Sainsbury's Savacentre in Washington provided this week's only full basket with the multiple continuing its offer on Stella and Hardys to keep the bill down to £38.59. It took our shopper a while to get round the "very large store" before whizzing...
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Blue moves for Swedish spirit
The Swedish spirits producer behind a pink vodka is adding a blue gin to its range on September 15. Facile is launching Imagin, joining a line-up which includes Pinky launched in February and the company's main Seriously vodka brand. Initial...
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Bells looks to colour
The results of instore merchandising experiments on beer and confectionery have provided Bells Stores with inspiration for its planned revamp. The north east England chain is spending £6.8m over three years on expanding store numbers and...
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Beer goddess unearthed
A 4,000 year-old Sumerian goddess of beer is being used in a drive to convince more women about the pleasures of drinking ale. The Campaign for Real Ale's focus will be on cask ale, but any positive results could have knock-on effects in the...
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Kiwi Beers Boost Lion
CEO Gordon Cairns said: "Our New Zealand volumes also grew, up 3%, with the premium... -
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Heineken to Expand in Denmark
Under the deal the Danish brewer will introduce Heineken, one of the biggest beer brands in the world, to the Danish beer... -
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Oktoberfest - London Battersea Park
Fest Facts! Holsten Export is a premium lager brewed in accordance with the 'Reinheitsgebot' purity laws and is brewed to an authentic German recipe. Holsten's Hamburg brewery produces more than 400 million pints of beer a year!...
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The Mexico way for Red Square
Halewood International has added a new flavour to its burgeoning Red Square range Mexican Lime. The newcomer takes the range total to seven and features vodka, a twist of tequila and Mexican lime. Available in both 275ml and 70cl bottles, it...
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Lynx takes on silly' prices
Cash and carry giant Booker will aggressively market its own label premium lager Lynx to ensure independents can match some of the "silly" prices the multiples may throw into the ring. Beer and cider buyer Steve Roper has overseen the new 330ml...
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Safeway sharpens the UK spirits market with Spain's Larios g
Safeway is firing some competition into the spirits market, claiming to be the first major British retailer to stock Larios gin. The brand, Spain's biggest selling gin, joins the multiple's line up now in what the retailer describes as an...
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Unwins to introduce food and create new store type
Rod Addy Unwins is planning to convert 300 of its 400 UK stores into food and wine shops. The plan is to reposition the company, because the off-licence sector is in decline. However Unwin's chief executive David Wetz denied the move meant the...
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New survey reveals level of cork taint
More than one in 30 bottles of wine sold in retail are tainted by mustiness, oxidation or some other defect, a shock new study has revealed. The finding, highlighted in an 18-month study by the Wine and Spirit Association, is likely to step up the...
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Procter & Gamble has unveiled a new campaign for Pringles f
Pork Farms returns to TV in the Central region next Friday (August 2) with ads starring the pork pie range. Supermodel Helena Christensen is fronting a poster campaign for Carlsberg Export beer, aimed at catching the attention of young, urban...
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AD boosts convenience focus
Allied Domecq Spirits and Wine UK is seeking to boost sales in specialist and convenience channels with the appointment of Howard Sansome as general sales manager for the sector. In his newly created role, he will report to business group director...
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Stunners and duds: how launches went down with our tasting p
Simon Mowbray Marston's Late Hopped beer is this year's best new drink launch so far, Yangarra Park Merlot is the must-stock wine and Gordon's Edge is the most inspiring premium packaged spirit. Those are the findings of The Grocer's exclusive...