All Alcoholic drinks articles – Page 344
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My favourite ad: The Famous Grouse
Mark Goode, customer marketing controller, Fox's Biscuits "The Famous Grouse ad is still, for me, the best on TV. I like its distinctive simplicity, the element of suspense involved in waiting to see how the bird will act and the fact the whole...
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Tasting panel: ARCHERS AQUA
From Guinness UDV, this recently launched premium packaged spirit has been so successful that supply is on an allocation-only basis. Abv: 5.5% Price: £1.39 per 275ml bottle TARGET CONSUMER Nicole Parker, 21, is a PA from Brighton. With its...
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Brandwatch: My favourite ad: Fosters Feng Shui'
Robert James, marketing director, James Consulting "Fosters has really made the most of its lad image with the He who drinks Australian thinks Australian' slogan, and the ending here is completely unexpected. A zen-like Feng Shui expert' gives a...
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Kronenbourg 1664 goes into 330ml
Scottish Courage is introducing a 330ml version of premium lager Kronenbourg 1664 for the take-home market. The new variant comes in Kronenbourg's distinctive Eiffel'-styled bottle and is aimed at complementing Kronenbourg's larger 750ml la...
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Tasting panel: PIAT D'OR COLOMBARD CHARDONNAY
From Guinness UDV. A new look and a new wine for this established brand were introduced this summer. Abv: 12% Price £4.49 TARGET CONSUMER Victoria Crook, 20, from Brighton is a student of PR at Bournemouth University Having sampled a selection...
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Bulmers' hopes lie in smaller bottles
Leading cider maker Bulmers is fighting back against the premium packaged spirits and cheap premium lagers which have eroded its market. It is throwing out its 330ml bottles and introducing 275ml versions at a cheaper price. This will bring its...
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Sainsbury aims to double box appeal
Exclusive Tim Palmer Sainsbury is breaking new ground in the wine market with the introduction of a box containing two different wines. The Duo box is the brainchild of Patrick Darlington whose company developed the new-style packaging....
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Latest Bud TV ads feature American heroes but the lizards st
American brewer Anheuser- Busch has its tongue firmly in its cheek when it pays homage to Real American Heroes in a new series of ads for premium beer Budweiser. The commercials celebrate the great ideas of these fictional heroes such as Mr Foot...
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Bulmers adds ice to Zolensky
Bulmers' contender in the premium packaged spirit market, Zolensky, has been given a makeover as part of a plan to extend distribution. The brand is a vodka-based lemon drink which borrows imagery from Russian vodkas. Part of the revamp includes...
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My favourite ad: Heineken's Close to you' ads
Paul Kirkwood, communications manager, Nestle UK "I like ads that leave you guessing which brand they are for. The current Heineken ad is a good example. There's Paul Daniels singing, Debbie McGee swinging and other celebrities joining in as the...
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Daddy goes for toilet talk
Holsten is using talking urinals and kebab wrappers in a bid to create a cult following for the It's the Daddy' campaign. The campaign began with TV ads for the lager featuring Ray Winstone asking Who's the Daddy?' of a range of common subjects,...
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Interbrew offers branded fridges
Big-spending Interbrew UK has ploughed £3m into backing its chiller message to the trade in the last 12 months, it has revealed. The company said the spend was justified because its research shows there are more sales to be gained from the beer...
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Back on Location
Stella Artois is hoping to score another hit with film lovers as it takes its open-air cinema concept on the road for the sixth successive year. This summer, the Stella Screen on Location promotion is going to the beach at Brighton, Queen Square in...
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Bacardi hails the success of Breezer's cranberry variant
Cranberry has gone down a treat with Bacardi Breezer drinkers, its makers have claimed. Bacardi-Martini said the latest addition to its premium packaged spirits (pps) range has gained 59% distribution in multiple grocers in the three months since...
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Shepherd Neame wins Tesco award
Shepherd Neame is to showcase one of its beers in Tesco after winning the chain's Autumn Beer Challenge. It is the first time the Faversham-based brewer has won the competition, although it has entered beers on a number of occasions. Shepherd...
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French on the defensive over wine in shadow of Australian su
The French wine industry is fighting back against claims the Australians will soon have a bigger share of the UK market. Last year Aussie wine sales in the UK soared at the expense of French wines, while the industry has been predicting that...
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Aston Manor gets into perry sector
Aston Manor has launched Chardolini, a competitively priced sparkling perry. The Midlands company, best known for its price fighting cider Frosty Jack, has won listing for the brand in cash and carries and independents and is in talks with the…
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NICOLAS PUSHES ALSACE WINES
Wines from Alsace will be price promoted throughout August in the Nicolas off licence chain. French promotion body Sopexa has also set up weekend tastings in Nicolas outlets of a Gewurztraminer, a Riesling and a Pinot Gris. Nicolas has 20 outlets...
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Tasting panel: SUMMER ALE
From Fuller's. One of the London brewer's seasonal beers designed to be light and refreshing. Abv: 3.9% Price £1.59 TARGET CONSUMER Andrew Fenney 32, currently between opportunities, London SW9 Having endured many gruelling summers in search...
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Trade could make far more of wine style drinks sector'
Tim Palmer Major retailers are missing out on the opportunities of the wine style' drinks sector, says Matthew Clark. It defines the sector as a miscellaneous collection of products falling between wines, spirits, ciders and premium packaged...