All Alcoholic drinks articles – Page 345
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Heineken is refreshingly irritating with a singing Paul Dani
Interbrew is using a group of musically challenged celebrities to coerce consumers to drink more Heineken. The latest £3m TV campaign for the brand, Blackmail', breaks on Monday. It has recruited Paul Daniels and Debbie McGee to create their own ...
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Bacardi Breezer: Supplier ordered to pay damages
The company responsible for the contamination of large quantities of Bacardi Breezer with benzine in 1998 must pay £2.125m in damages. The contamination led Bacardi-Martini and a number of soft drinks manufacturers to recall their products. The...
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Tasting panel: Fire Mountain Pinot Noir 2000
From ZGM. This joins one of a limited number of German red wines in the UK. It brings the Fire Mountain range to three. Abv: 12.5% Price £4.49 TARGET CONSUMER John Cornell, 52, company director, Churt, Surrey This is an attractive bottle and is...
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Off-trade: Majestic plans expansion to 150 outlets nationwid
Wine warehouse chain Majestic Wine is on the acquisition trail in a drive to add a further 55 stores to its portfolio. Chief executive Tim How said the chain plans to increase its portfolio from 95 to 150 outlets nationwide as sites become...
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Tasting panel: SWAYING WILLOW
From International Wine Services. A low alcohol Australian wine marketed as a diet Chardonnay Abv: 1% Price: £3.49 Jane Brocket Master of Wine and freelance wine consultant There is no escaping the fact that this has virtually no wine...
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Jacob's Creek C&C exclusives
Two exclusive promotions for the C&C sector are being launched by Pernod Ricard UK for its leading Australian wine Jacob's Creek. These are an in-pack wine rack and twin-pack gift box. The 12-bottle rack will be offered free inside cases of the...
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C-store pilot for Interbrew's one stop slot for beer, snacks
Interbrew has been testing a shelving unit designed to highlight the links between beer drinking, snacking and watching videos and help convenience stores boost sales from all three. The brewer has combined a Stella Artois branded chiller with...
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Collar competition for Arbor Mist
As part of the £4m brand support programme for Arbor Mist Matthew Clark is introducing a consumer competition. The wine and fruit flavoured drink is being supported by a national press campaign and will now have the benefit of a neck collar...
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Apple keeps VK drinkers sweet
In order to maintain interest in its VK Vodka Kick range GBL has added an apple version. The brand made its name in the on-trade but has been picked up by the major players in the take home market. It is listed by Safeway and Somerfield and ...
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Smirnoff tv ads imagine extending brand effect to other prod
The fantasy world of drinks advertising has taken another step further with the latest £7m campaign for Smirnoff vodka. This features the new tag line for the brand If Smirnoff made' and the first TV ad suggests what could happen if the brand was...
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Tasting Panel Review
The Grocer's Tasting Panel has congratulated and castigated in equal measure over the last year as it sipped and spat its way through 41 products drawn from the whole spectrum of alcoholic drinks. The three experts, a Master of Wine, a buyer and a...
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Pepperwood Grove goes to PLB
Private Liquor Brands has acquired the UK agency for a range of premium Californian wines including Pepperwood Grove. This follows a deal made with Napa Valley negotiants Cecchetti-Sebastiani. PLB's chairman Jeffrey Fredericks said: "Pepperwood...
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GUINNESS UDV EYES CAPTAIN
Guinness UDV is gearing up to take over the sales and marketing of Captain Morgan rum in the UK even though the brand's ownership remains in doubt. It is one of the key UK brands in the Seagram portfolio due to be split between Diageo and Pernod...
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Labatt's cabinet shuffle
A new look has been created for Labatt Ice by Interbrew UK. The Canadian lager is now sold in 330ml clear bottles featuring the message superchilled' and a blue and white maple leaf design. Marketing director Richard Evans said: "This will...
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Brewing: Carlsberg denies talking
Speculation that Carlsberg has been in talks with Interbrew over the sell-off of part of the Bass Brewing business has been denied by the Danish brewer. The OFT is asking for comments on four proposals it believes could resolve the adverse...
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PR Brands and Caxton Wines come together to form Pernod Rica
Pernod Ricard has reorganised its UK business in an effort to improve service to its customers. PR Brands UK and Caxton Wines have been combined to form Pernod Ricard UK which came into existence on Monday. The aim is to make the best use of both...
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Web style is Majestic
The Majestic Wine Warehouse web site has been rated as one of the best in the business. It came out on top in the @chievement 2001 competition run by Barclays Bank and the Sunday Telegraph which looked at how companies were using the internet for...
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Tasting panel: INFIERNO
From Ehrmanns. A new Spanish wine aimed at 25 to 35 year old women Abv: 13.5% Price: £4.99 TARGET CONSUMER Jocelyn Massie, 35, IT consultant from Petersfield I wouldn't normally go for a Spanish wine but if someone pointed this out ...
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Sidekick gets Orange
A new flavour is being added to Bulmers' shots range Sidekick in time to make the most of the brand's £2m TV advertising campaign in July. Orange will join Sour Apple, Grapefruit, Vanilla and Cranberry in the collection. Marketing manager Chris...
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Brandwatch profile: wine
Top 15 brands advertised (by media) £k Mar '00 - Feb '01 Total Press Cinema Radio Outdoor TV Totals 11,871 7,980 ...