All Alcoholic drinks articles – Page 348
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News
Brandwatch profile: spirits
Top 15 brands advertised (by media) £k Mar '00 - Feb '01 Total Press Cinema Radio Outdoor TV Total 30,961 ...
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Sainsbury tests price elasticity with a premium wine box sel
Tim Palmer The most expensive wine box in the business is being launched by Sainsbury. It believes there is a new breed of wine box consumer which is prepared to pay a high price for top quality wine in bulk. The multiple is bringing out a £20...
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First impressions: Bertolli Olive Oil
Unilever Bestfoods wants consumers to regard its Bertolli olive oils like wine. Our guinea pigs try the Jilly Goolden approach. Teacher Tina Garnham and engineer Riccardo Meldoles live in Hove, East Sussex My partner does most of the cooking at...
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Revamped Kaliber aims for older men
The non alcoholic lager market is a shadow of its former self but Guinness still believes it can make money out of it. Such is its faith that it is spending £2m supporting Kaliber this year. This includes a £1m TV campaign which is planned to go...
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Tasting Panel: 1998 COONAWARRA BIN 128 SHIRAZ
From Southcorp. Part of the range of wines from the much anticipated 1998 Australian vintage Abv: 13.5% Price: £9.99 TARGET CONSUMER Chris Rowe, 26, is a glazier from Neath near Swansea The packaging is in the style of most Penfold ...
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Tasting panel: Prahova Valley Pinot Noir
From Halewood, first premium branded wine from Romania. Abv: 12.5% Price: £3.99 TARGET CONSUMER Steve Lampert, 32, is a manager at a data processing centre and lives in south east London This has a rather bog standard label. There's nothing...
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Harp goes to Castle Eden
The latest resting place for Harp lager is set to be Castle Eden. This is the result of the restructure plan unveiled for Wolverhampton and Dudley. The Midlands regional giant which has been the subject of takeover rumours for a year has decided...
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Drinks: Allied Domecq in tussle for Montana
Allied Domecq will find out next month whether it has any chance of getting its hands on top New Zealand winemaker Montana, which was snatched from its clutches in February by Australian brewer Lion Nathan. Montana is New Zealand's largest wine...
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Stowells rush into print
The Stowells of Chelsea wine brand is being backed by a £1.5m media campaign which runs from now until October. The campaign, which is part of a £9m marketing budget for the brand this year, is running in national newspaper weekend supplements and...
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Tasting panel: MARSTON'S DOUBLE DROP
From Wolverhampton and Dudley. The first in a series of limited edition beers from Marston's, previously available on draught. Price: £1.69 Abv: 5.5% TARGET CONSUMER Chris White, 28, is a publishing sales executive from south west London This...
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Nuns vow to sell wine to Chinese
Nuns are not the sort of people you would expect to see at a food exhibition. Particularly when the exhibition is in Shanghai. So you can imagine our deputy editor's surprise to come across not one, but two nuns while visiting Sial China last week....
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Blue Nun sheds her old habit to display a fruity, New World
Distributors and brand strategists behind Blue Nun are praying for a turnaround in image and sales as the retro wine brand embarks on a global marketing drive. UK distributor Ehrmanns and brand owner Langguth Wines & Spirits have increased Blue...
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The art of Marc Xero
International Wine Services is running a promotion based on contemporary art for its wine brand Marc Xero. The promotion in conjunction with The Art Fund includes consumer competitions to win art weekends in London and subscriptions to The Art...
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Tasting panel: Temptation
From Wychwood. The Hobgoblin brewer's first move into cider. It is a collaboration with Brothers Drinks. Abv. 6.5% Price: 99p per 33cl bottle TARGET CONSUMER Carole Johnston, 46, research biochemist who works and lives in Oxfordshire As a...
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Miranda gives Tesco a frosty look
An Australian family winemaker has thrown out the rule book on packaging to introduce its new wine. The bottle for ICE2 has been specifically designed to target style conscious, adventurous young consumers. It contains a Chardonnay varietal made...
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Foster's repeats the formula that proved a racing certainty
Scottish Courage is planning to boost the profile of its leading lager Foster's in the early summer by introducing the latest development of its highlysuccessful Fostralia promotion. Each year since 1996 the brand has been supported by a major...
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Category Report
Brandwatch Mintel category report: UK wine market: growth of
The UK wine market is currently prospering at 7% per annum. Between 1995 and 2000, sales of red wine increased from 280 million litres to an estimated 445 million litres, overtaking white wine's larger share in volume sales. Wine sales are growing...
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MERGER CREATES BOYAR ESTATES
The merger between Bulgaria's largest wine producer, Domaine Boyar, and land owner Vinprom Rousse will be called Boyar Estates. Much of Vinprom Rousse's 1,000 hectare landholdings surround Boyar's new £9m Blueridge Winery. The new group will be...
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Asda backs Sidekick
Asda has put its marketing weight behind the off-trade launch of Bulmers' new single shot schnapps, Sidekick. The brand has gone into all 241 stores and spirits marketing manager Mary McCarry said: "We are delighted with the consumer response. The...
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UDV squares up to Bacardi Breezer with new PPS entrant Arche
UDV has its sights set on being a dominant player in the premium packaged spirits market and is putting £10m behind its latest launch into the sector Archers Aqua. It has had spectacular success with Smirnoff Ice launched in 1999. This exceeded...