All Alcoholic drinks articles – Page 352
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WKD gets blue mate and boost to spend
Exclusive Beverage Brands has increased the stakes in the premium packaged spirits market with a new variant for WKD and a 40% increase in the marketing budget for the brand. The Devon based company is bringing out Original Vodka Blue to partner...
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Badger's Glory
Badger has called its latest Tesco Beer Challenge winner Golden Glory Ale. It is hoping to repeat the success of Golden Champion, which topped the spring 1998 competition. Last year Badger's volume sales rose 54% and its volume shares of the premium...
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Credible red from Caxton
Caxton Wines is increasing the number of reds in its Jacob's Creek range to four with the addition of a Merlot. The wine, which went on show for the first time at the tasting, has the same retail price £5.99 as the Cabernet Sauvignon introduced...
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Badger's sights are set on a second golden champion with Te
The Badger Brewery has stamped its mark on the Tesco Beer Challenge by winning the big brewer section for the second time. The brewer has made it to the final of the competition in its last five attempts. At the final judging last week Tesco beer...
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The Grocer focus on: acting on impulse
Analysis by Sheila Eggleston Independent retailers know all about the value of making their customers act on impulse whether through fridges well stocked with cold beers, or the use of eye catching confectionery fixtures by the till. That's been...
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The Grocer focus on logistics
IT'S A VERY LONG HAUL, SO MAKE IT PRODUCTIVE How data keeps flowing from the New World vineyard to the shelf New World wine is one of the drinks industry's great success stories. At around £5 a bottle and of excellent quality, the attractively...
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Light at the end of Coors' tunnel
Bud Light's withdrawal from the market has left the way open for Coors Light, the only other major brand in the light beer sector. Anheuser Busch found pushing the idea of a Light beer tough going in the UK despite its success in the US (The Grocer...
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New CEO for First Quench
Off licence giant First Quench, which operates 2,500 outlets under the Wine Rack, Threshers, Bottoms Up and Victoria Wines fascias, has appointed David Williams chief executive. Williams joins from Burger King Europe where, as president of the...
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Odyssey begins a voyage in a crowded market
The latest premium packaged spirit to join this increasingly cluttered sector has most of the right credentials for success. Odyssey, from KWL Wines and Spirits, has been given the thumbs up by the focus groups, has distinctive packaging, potential...
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Brandwatch: advertising this week..
Onken Biopot is exposed in a new campaign from March 5, with ads set to the James Brown song I feel good'. A poster and press ad for new South African wine Robert's Rock kicks off this month and runs until May. Branston ...
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Tasting panel: Duckstein
From Holsten. A new type of beer brewed like an ale and dispensed like a lager. It has been sucessful in Germany for many years TARGET CONSUMER Nigel Snook, 48, is a civil servant from Bath I like the packaging but I have my doubts about the...
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Shippers look to Corby for rework
Corby Bottlers is filling a gap in the market for wine shippers affected by packaging errors. The growth in the volume of wines coming into the UK has led to an increase in packaging errors and Corby's chairman Patrick Darlington has set up a...
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Drinks: Bud Light fails to catch on in UK
US brewing giant Anheuser-Busch has decided to withdraw Bud Light from the UK after drinkers spurned the low calorie alternative to the brewer's best selling Budweiser brand. The current market leader in the light beer sector, Bud Light took the US...
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Beer battle ends in a consumer KO
The only certain winner of the annual pre-Christmas battle for beer sales is the consumer while the brewers and retailers lick their wounds and count the cost of cutthroat pricing. This year the emphasis shifted away from stubbies and on to key...
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Brandwatch: sector profile beer, lager & stout, advertising
Top 15 brands advertised (by media) £k Dec '99 - Nov '00 Totals Press Cinema Radio Outdoor ...
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The Seagram sale: The new world order
Diageo and Pernod Ricard have gained new global clout. But what now for the rest of the industry, ask Julian Hunt and Helen Gregory The auction of the Seagram spirits and wines business has been a chaotic and messy affair. But it has also been...
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Drinks: The Seagram sale: the new world order
How the big boys shape up Diageo Top Brands: Smirnoff, Johnny Walker, J+B rare, Baileys, Cue Cuervo Diageo is one of the world's leading consumer goods companies, formed in 1997 by the merger of Grand Metropolitan and Guinness. It trades in more...
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New chief for Carlsberg-Tetley
Brewing giant Carlsberg-Tetley has promoted Colin Povey from commercial director to chief executive. Michael Iuul relinquishes his role as UK chairman to spend more time in the Far East following the formation of Carlsberg Asia, of which he is now...
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Tasting panel: Artina Torrontes 1999
Part of the classic collection from the Argentinian wine company, designed to be affordable and distinctive TARGET CONSUMER Anna Lance, 53, is a teacher living near Petersfield in Hampshire This is a nice bottle with a good shape but the label is...
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MD Grist looks to a new world
Campbell Distillers md Iain Grist has taken specific responsibility for the general management of Caxton Wines, following the departure of Noel Reidy, who has left the company to pursue other interests. Caxton Wines, a sister company to Campbell...