All Alcoholic drinks articles – Page 353
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News
Tasting Panel: Rosey Nosey
From Bateman's. Launched in pubs three years ago, it is now available to the off-trade. It was created as a festive and fun seasonal beer. Price £1.65 Abv: 4.9% TARGET CONSUMER James Lance, 24, is a student living in Hampshire. The label on...
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Making a mini Marc
Demand from retailers and consumers has prompted International Wine Services to offer its Marc Xero wines in a 25cl format. The distinctively packaged range which features a frosted bottle and a screw cap has been listed widely since its launch...
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ScotCo's Crosthwaite moves on
SHS Sales and Marketing has created the post of on-trade development director for Roger Crosthwaite. He recently retired as the beer purchasing director for Scottish Courage and had worked for the brewer for 23 years. SHS md John Black regarded...
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Interbrew switches on to fridges for consumers
Interbrew is pushing the "serve it chilled" message by offering consumers the chance to buy Stella Artois branded fridges. This is in response to the brewer's own research and retail tests when one multiple grocer sold 25 fridges in 24 hours. So...
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Appeal for funds to probe corked wine
Wine suppliers and retailers are being asked to help finance the quest for a solution to a £100m problem. The sum is the industry's estimate of what it loses each year through corked wines. Companies are being asked to pay £2,500 each to fund...
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Carlsberg-Tetley wrongfoots Bass with £6.5m campaign for la
Carlsberg-Tetley has responded to taunts by Bass that other players were failing to support their brands by unveiling a £6.5m campaign for Carlsberg Lager. Last week Bass announced a £10m TV budget for its four key brands and marketing director...
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Brewing: 1664 sales soaring
The growing strength of Kronenbourg 1664 has been highlighted in Scottish and Newcastle's interim results. In July the company formed a partnership with Danone's Kronenbourg beer business. Chairman Brian Stewart said volume sales of Kronenbourg...
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Young's grows stouthearted
Young's hopes to double sales of its Double Chocolate Stout over the festive period with promotional activities in three major multiples. Its key bottled brand is Sainsbury's Beer of the Month for December, and features on a recipe card for...
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Tasting panel: Garnet Point Chardonnay Semillon
From Gallo. An addition to the Garnet Point range. launched two years ago, it has become one of the fastest growing wine brands on the market. Price £4.99 Abv: 13% TARGET CONSUMER Liz Ross Martyn, 25, is marketing manager at JCDecaux. She lives...
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Brewers: Guinness to close Harlow
The Guinness brewery site in Park Royal, London, has been chosen as the new home for the sales and marketing operations of Guinness UDV Great Britain. The decision means that UDV's UK headquarters in Harlow, Essex, will close by April 2002, and ...
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Guide To
The Grocer Guide to alcoholic drinks (an advertising supplem
The multiples have singlehandedly brought the UK wine business within reach of the mass market and now they are reaping the rewards. Sales are growing by 6% (volume) and 8% (value) as consumers grow in confidence and experiment with new styles,...
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Guide To
The Grocer Guide to alcoholic drinks (an advertising supplem
UDV UK Ltd Templefields House River Way Harlow Essex CM20 2EA Tel: 01279 626801 Fax: 01279 633115 Customer inquiries: 01279 633330 It's party time in Tennessee In Lynchburg USA, home of Jack Daniel's, the biggest event in ...
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Guide To
The Grocer Guide to alcoholic drinks (an advertising supplem
Constant reappraisal of the beer fixture and the way shoppers approach it is helping the brewers to keep their heads above water in a tough trading climate. The optimists believe they can sell the same amount of beer to consumers this winter as...
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Guide To
The Grocer Guide to alcoholic drinks (an advertising supplem
Cider has been fighting its way out of a period of under investment which was in danger of leaving it behind the rest of the long drinks market. The two leading companies Bulmers and Matthew Clark have been locked in a battle to build share...
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1664's fatal distraction
Scottish Courage Brands is turning the heat up on its premium competitors with the latest execution of a series of ads for Kronenbourg 1664. The new ad, which breaks this week, shows a Latin beauty attracting much male attention as she sits at a...
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UBS unveils value spirits
United Buying Services has produced a value range of spirits for independents which will be sold through major wholesalers. It has created Reshnoff vodka, Andre Philippe Napoleon French brandy and Highland Cairn blended Scotch whisky. These are...
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Vodka PPSs a vital USP'
Nisa-Today's is offering its members the chance to capitalise on the rapid growth of the premium packaged spirits sector by introducing its own versions. These are based on Nisa's Kommisar vodka brand and have a competitive rsp of 89p. There are...
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Limited edition for skol
A new limited edition packaging of Skol lager cans has been produced by Carlsberg-Tetley. This is in the run up to the brand's flagship sponsorship, the Skol World Darts Championships in December. The deal is now in its fourth year and this is the...
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Duckstein cross first of its kind'
Holsten is hoping to repeat the success it has had in Germany with a new style of beer called Duckstein following its UK launch. The brewer claims it is a cross between an ale and a lager. Holsten UK marketing director Andrew Edge said:...
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Tasting panel: Banrock Station Sparkling Shiraz
from BRL Hardy TARGET CONSUMER The Grocer's marketing editor Karen Dempsey tackles this cherry-ish offering I am a big fan of red wine and fizz but not normally in the same glass. So it was with some trepidation that I approached this...