All Alcoholic drinks articles – Page 354
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Off the wall
Californian winemaker Fetzer has redesigned the packaging of its premium varietal wines. In an effort to make them stand out from the wall of wine on supermarket shelves they now feature a divided front label. Each wine in the range features an...
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Packing Twelve Days into one
Oxfordshire brewer Hook Norton has introduced gift packs for its Christmas beer, Twelve Days. The company first produced the winter warmer six years ago and it now makes a regular appearance between November and January. The pack retails at £6.95...
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Beer goes down a treat in c-stores
Convenience stores are playing an increasingly key role in the UK beer market and have increased sales by 21% in the last year. Their growing importance has been highlighted in a market report by Interbrew which showed they were performing ahead of...
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Nisa-Today's revamps Stryke
Nisa-Today's has revamped its two top own label beers. Stryke Lager, a 3% abv brew which has been on the market for 10 years and its premium counterpart Stryke 5 (5% abv) have been repackaged to complement the rest of the range, Extra, Superstrength...
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Stones gets richer in JS
A limited release of a Special Reserve' Stone's Ginger Wine is being tested in selected Sainsbury's outlets. The Special Reserve has a richer ginger flavour and a higher abv of 18%. A Matthew Clark spokesman said the parent brand has a 53% value...
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Success of French Revolution
The best French wine launch in the UK this year is French Revolution, a red and white pair from Paul Boutinot Agencies. It won the top prize at the French Wine Awards for Excellence. This is the inaugural competition run by French wine trade body...
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Speckled Hen flies in packs of three
Greene King is putting more emphasis on multipacks for its best selling Old Speckled Hen and IPA brands. Old Speckled Hen will be available in three bottle boxes for the rest of the year. IPA will be available in 12 packs all year round and a 24...
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Drinks: Carlsberg gets into Switzerland with brewery stake
Carlsberg has bought a controlling stake in Switzerland's largest brewer, Feldschloessen Huerlimann, in a $490m deal giving the Danish giant access to the Swiss market. Carlsberg will provide Feldschloessen with much needed investment and use it as...
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AB's discounting on Bud is leaving C&Cs out in the cold
The Landmark buying group has accused Anheuser-Busch of turning its back on the cash and carry sector. And md Mike McGee said the group was now "refusing to put any life into Budweiser because Anheuser-Busch is substantially discounting to other...
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Winerite's the price
Winerite has responded to pressure from independents to create a competitively priced premium packaged spirit range. It launched Royal Czar Vodka Ice in July which has already sold a million bottles and should sell two million by the end of the...
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Tasting panel: Sidekick
From Bulmers, a new flavoured schnapps range TARGET CONSUMER Fundraiser Ella Maria Moffat, careers advisor Amanda Wood and journalist Tatum Anderson (all 27) Ella Maria: "The packaging made the product look like samples you'd give to a doctor,...
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Get dot.com beer smart with SCB
Scottish Courage Brands is seizing the opportunities offered by the internet by launching two major initiatives one for suppliers, the other for customers. The company has built on information and data exchange systems it has in place and has...
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Beaujolais seeks new friends
Patriarche Wine Agencies is planning to revitalise the jaded view of Beaujolais Nouveau with a striking repackaging of its wine. It is hoping to promote the wine to a new audience when it goes on sale on the traditional third Thursday in November...
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Drinks: Alcohol joins the range at Kingfisher's Big W stores
Kingfisher has started selling cut price alcohol through its Big W chain of supercentres. One of the first to take the range of beers, wines and spirits is the Big W in Edinburgh. The range is being supplied by wholesaler Winerite, part of the...
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Co-op adds on to label
The Co-op has added to its own label New World wine offering with wines from South Africa and Argentina. It has introduced a Cape American Oak Pinotage (rsp £4.99) from Stellenbosch and Three Worlds Pinotage-Shiraz-Zinfandel (£6.99) from the...
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£1.3m for Stamp
Hardy's is extending its best selling Stamp of Australia range with the addition of a Cabernet Merlot which will be introduced this month. This is the second red wine in the collection and is designed to balance the portfolio and respond to the...
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Tiger and Ted in the window
Far Eastern bottled Tiger Beer has linked up with Ted Baker fashion chain for an instore promotion and window display campaign in the run up to Christmas. The marketing drive is targeted at "adventurous" 18 to 35 year old male drinkers. Shoppers...
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Tasting panel: Vodka Ice
Vodka Ice is the latest PPS from GBL International TARGET CONSUMER Lisa Riley, 27, is a student who lives in Sussex The chrome and ice white all-over outer wrapping will attract women, but I think it would have been better with a screw cap for...
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Sara Lee in festive style
Sara Lee Bakery has launched four frozen desserts for the festive season. Festive Fruit Punch is brandy mousse on a spiced fruit and nut base, topped with fruit and a mulled wine glaze. Marbleous Choc 'n' Orange Cheesecake is a deep filled...
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Halewood moves to deliver true promise of Romania'
A branded range of Romanian wine is being launched in the UK by Halewood International. This is the culmination of a £5m investment by the company in seven wineries in the country. It already supplies own label from Romania to the major multiples....