All Alcoholic drinks articles – Page 354
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News
Collar competition for Arbor Mist
As part of the £4m brand support programme for Arbor Mist Matthew Clark is introducing a consumer competition. The wine and fruit flavoured drink is being supported by a national press campaign and will now have the benefit of a neck collar...
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Apple keeps VK drinkers sweet
In order to maintain interest in its VK Vodka Kick range GBL has added an apple version. The brand made its name in the on-trade but has been picked up by the major players in the take home market. It is listed by Safeway and Somerfield and ...
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Smirnoff tv ads imagine extending brand effect to other prod
The fantasy world of drinks advertising has taken another step further with the latest £7m campaign for Smirnoff vodka. This features the new tag line for the brand If Smirnoff made' and the first TV ad suggests what could happen if the brand was...
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Tasting Panel Review
The Grocer's Tasting Panel has congratulated and castigated in equal measure over the last year as it sipped and spat its way through 41 products drawn from the whole spectrum of alcoholic drinks. The three experts, a Master of Wine, a buyer and a...
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Pepperwood Grove goes to PLB
Private Liquor Brands has acquired the UK agency for a range of premium Californian wines including Pepperwood Grove. This follows a deal made with Napa Valley negotiants Cecchetti-Sebastiani. PLB's chairman Jeffrey Fredericks said: "Pepperwood...
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GUINNESS UDV EYES CAPTAIN
Guinness UDV is gearing up to take over the sales and marketing of Captain Morgan rum in the UK even though the brand's ownership remains in doubt. It is one of the key UK brands in the Seagram portfolio due to be split between Diageo and Pernod...
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Labatt's cabinet shuffle
A new look has been created for Labatt Ice by Interbrew UK. The Canadian lager is now sold in 330ml clear bottles featuring the message superchilled' and a blue and white maple leaf design. Marketing director Richard Evans said: "This will...
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Brewing: Carlsberg denies talking
Speculation that Carlsberg has been in talks with Interbrew over the sell-off of part of the Bass Brewing business has been denied by the Danish brewer. The OFT is asking for comments on four proposals it believes could resolve the adverse...
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PR Brands and Caxton Wines come together to form Pernod Rica
Pernod Ricard has reorganised its UK business in an effort to improve service to its customers. PR Brands UK and Caxton Wines have been combined to form Pernod Ricard UK which came into existence on Monday. The aim is to make the best use of both...
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Web style is Majestic
The Majestic Wine Warehouse web site has been rated as one of the best in the business. It came out on top in the @chievement 2001 competition run by Barclays Bank and the Sunday Telegraph which looked at how companies were using the internet for...
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Tasting panel: INFIERNO
From Ehrmanns. A new Spanish wine aimed at 25 to 35 year old women Abv: 13.5% Price: £4.99 TARGET CONSUMER Jocelyn Massie, 35, IT consultant from Petersfield I wouldn't normally go for a Spanish wine but if someone pointed this out ...
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Sidekick gets Orange
A new flavour is being added to Bulmers' shots range Sidekick in time to make the most of the brand's £2m TV advertising campaign in July. Orange will join Sour Apple, Grapefruit, Vanilla and Cranberry in the collection. Marketing manager Chris...
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Brandwatch profile: wine
Top 15 brands advertised (by media) £k Mar '00 - Feb '01 Total Press Cinema Radio Outdoor TV Totals 11,871 7,980 ...
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Bordeaux noise irrelevant to UK but could damage' French im
The hype surrounding the high prices being asked for the 2000 vintage wines from the top Bordeaux chateaux is potentially damaging for the French wine industry. En primeur prices for the claret grand crus are 75% up on last year but for most in the...
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Spanish wine gets generic drive
A £1m campaign has been launched to help boost the market for Spanish wines in this country. The generic initiative by Wines from Spain features photography by Lord Snowdon which wil be seen on 48-sheet poster sites and weekend supplements until...
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Stella drinks from the litre bottle
Stella Artois has joined the growing ranks of beer brands available in a one litre bottle format. Interbrew UK added the pack variant to the growing number of skus for its premium lager to build the link between beer and food. Sales director Steve...
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Tasting panel: ARBOR MIST
From Matthew Clark. A blend of lightly sparkling wine and fruit flavours which has gone down well in the US Abv: 5.5% Price: £2.99 TARGET CONSUMER Melinda Chandler, 33, promotions manager, publishing, London This couldn't sound more like a...
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Portman's Red alert
The trade has been asked not to place orders for three drinks which breach the industry's code of practice on labelling. They are the premium packaged spirit Red, from Bass, which is targeted at the on-trade, Turbo White cider produced for Bestway...
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Redesign for Malt House Vintners
Booker has invested heavily in a redesign for the 250 labels in its Malt House Vintners wine range. This will also feature the introduction of the Malt House Vintners Quality Seal (MHVQ) which will go on every bottle. This represents a promise of...
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Marc Xero gets rosé
International Wine Services is building on the success of its Marc Xero brand with the introduction of a rosé. This follows the Chardonnay and Merlot, sales of which sales took the brand into the top 20 wine brands within six months of launch. The...