All Alcoholic drinks articles – Page 357
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News
Drinks: Allied Domecq in tussle for Montana
Allied Domecq will find out next month whether it has any chance of getting its hands on top New Zealand winemaker Montana, which was snatched from its clutches in February by Australian brewer Lion Nathan. Montana is New Zealand's largest wine...
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Stowells rush into print
The Stowells of Chelsea wine brand is being backed by a £1.5m media campaign which runs from now until October. The campaign, which is part of a £9m marketing budget for the brand this year, is running in national newspaper weekend supplements and...
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Tasting panel: MARSTON'S DOUBLE DROP
From Wolverhampton and Dudley. The first in a series of limited edition beers from Marston's, previously available on draught. Price: £1.69 Abv: 5.5% TARGET CONSUMER Chris White, 28, is a publishing sales executive from south west London This...
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Nuns vow to sell wine to Chinese
Nuns are not the sort of people you would expect to see at a food exhibition. Particularly when the exhibition is in Shanghai. So you can imagine our deputy editor's surprise to come across not one, but two nuns while visiting Sial China last week....
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Blue Nun sheds her old habit to display a fruity, New World
Distributors and brand strategists behind Blue Nun are praying for a turnaround in image and sales as the retro wine brand embarks on a global marketing drive. UK distributor Ehrmanns and brand owner Langguth Wines & Spirits have increased Blue...
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The art of Marc Xero
International Wine Services is running a promotion based on contemporary art for its wine brand Marc Xero. The promotion in conjunction with The Art Fund includes consumer competitions to win art weekends in London and subscriptions to The Art...
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Tasting panel: Temptation
From Wychwood. The Hobgoblin brewer's first move into cider. It is a collaboration with Brothers Drinks. Abv. 6.5% Price: 99p per 33cl bottle TARGET CONSUMER Carole Johnston, 46, research biochemist who works and lives in Oxfordshire As a...
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Miranda gives Tesco a frosty look
An Australian family winemaker has thrown out the rule book on packaging to introduce its new wine. The bottle for ICE2 has been specifically designed to target style conscious, adventurous young consumers. It contains a Chardonnay varietal made...
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Foster's repeats the formula that proved a racing certainty
Scottish Courage is planning to boost the profile of its leading lager Foster's in the early summer by introducing the latest development of its highlysuccessful Fostralia promotion. Each year since 1996 the brand has been supported by a major...
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Category Report
Brandwatch Mintel category report: UK wine market: growth of
The UK wine market is currently prospering at 7% per annum. Between 1995 and 2000, sales of red wine increased from 280 million litres to an estimated 445 million litres, overtaking white wine's larger share in volume sales. Wine sales are growing...
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MERGER CREATES BOYAR ESTATES
The merger between Bulgaria's largest wine producer, Domaine Boyar, and land owner Vinprom Rousse will be called Boyar Estates. Much of Vinprom Rousse's 1,000 hectare landholdings surround Boyar's new £9m Blueridge Winery. The new group will be...
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Asda backs Sidekick
Asda has put its marketing weight behind the off-trade launch of Bulmers' new single shot schnapps, Sidekick. The brand has gone into all 241 stores and spirits marketing manager Mary McCarry said: "We are delighted with the consumer response. The...
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UDV squares up to Bacardi Breezer with new PPS entrant Arche
UDV has its sights set on being a dominant player in the premium packaged spirits market and is putting £10m behind its latest launch into the sector Archers Aqua. It has had spectacular success with Smirnoff Ice launched in 1999. This exceeded...
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Gallo moves to the other side of the New World
Leading Californian winemaker Gallo is planning to take on the Australians at their own game by adding two Aussie styles to its Garnet Point range. When the brand was launched two years ago the twin varietals were all sourced from California but...
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Fetzer goes travelling
Fetzer is the latest wine brand to be supported by major advertising. Its owner Brown Forman is planning a £700,000 pan European campaign designed to make the brand the leading Californian wine in Europe. The ads will go in the national press ...
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Dobbie is new Delifrance MD
Ian Dobbie has replaced Jacques Gallichet as managing director of UK bakery and café chain Delifrance. Dobbie, 37, joins from Allied Bakeries where he was director of sales for the convenience trading division. His career to date has been...
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PLB looks to brands
Private Liquor Brands is increasing the emphasis it is putting on wine brands. The East Grinstead based company is a leading supplier of Spanish wines to the UK and a key player in the own label wine business. Marketing manager Pam Dunn said: "The...
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Poland: Agros wins vodka spat
Pernod Ricard subsidiary Agros has won its legal battle to retain the export rights to top Polish vodka brands including Wyborowa and Zubrowka. Under a controversial Polish law, the export rights to a whole raft of vodka brands were removed from…
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Berries add bite to the Venom
Cranberry and Blueberry Ice flavours have been added to the Federation Brewery's Vodka Venom premium packaged spirits range. To make the most of the rapid growth in the sector the brewer introduced the range last year with orange and tropical...