All Alcoholic drinks articles – Page 370
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Distribution clout pledge by internet venture
Logistics specialist Cert is launching its own business to consumer internet wine business. This will be rapidly followed by a similar business to business service and both will be backed by £3m. Group development director Michael Lainas said this...
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Pierre Castel Moroccan wine range seeks listings
A range of Moroccan wines is seeking its first retail listings in the UK. The wines are the fruit of major investment by Pierre Castel who during the 1990s breathed new life into old vineyards in the Moroccan winemaking areas of Boulaouane and...
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Rioja bottle at source ruling blasted
The row about bottling wine at source rather than shipping in bulk has taken another turn. The Rioja producers have won a victory in the European Court of Justice which has ruled that all quality wine in Rioja must be bottled in the region. This...
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Three Lions back for Euro
Wychwood is bringing back its Three Lions ale in time for Euro 2000. The brand became the biggest selling premium packaged ale during the last week of the World Cup in 1998 and the brewer is hoping to do the same again and has given the beer a new...
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Houghton additions
Three new varieties are being added to the Houghton range of premium Australian wines. BRL Hardy has also introduced new packaging and labelling to emphasise the quality of the product. Two of the new products, a Chardonnay and Verdelho from the...
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Drinks: Stowells hit by Kingston scandal
The Stowells of Chelsea wine range could be one of the hardest hit UK victims of an Australian wine scandal. Two students at Kingston Estate in the Riverland's region of South Australia have alleged that illegal practices were used to make wines....
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Multiples encouraged to take price marked packs for beer
A pricing mechanic which has been used extensively in independents is moving into the multiples. Both Scottish Courage and Whitbread are encouraging the major multiples to introduce the price marked packs which have been a feature of independent...
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Balancing act for Mouton Cadet
Baron Philippe de Rothschild is backing its Mouton Cadet Bordeaux wines with a press campaign which breaks in The Guardian on May 23. This follows its three year radio campaign which carried the L'Art de L'Assemblage message. The press ads have a ...
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Xero plus one
Marc Xero, the Italian Chardonnay in the frosted screw cap bottle now has a red partner. Prompted by the success of the wine International Wine Services is launching a Californian Merlot in the same format. It has also taken the opportunity to...
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Caxton breaks the barrier
Caxton Wines is adding a premium red varietal to the top end of its Jacob's Creek range. The new Cabernet Sauvignon will be the highest priced non sparkler in the range at £5.99. Marketing manager Charles Marshall said the brand's volumes went up...
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Strongbow keeps top banana
Big Breakfast Show presenter Johnny Vaughan is joined by a group of gorillas in the latest advertisement campaign for Strongbow cider. Bulmers is spending £9m on TV ads which will run from now until October. This is the third year of the Johnny...
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Tasting panel: Merrydown Classic
THE EXPERT Arabella Woodrow Master of Wine and wine buyer for Forth Wines This has a paleish gold colour and a light mousse. It has a quite crisp Golden Delicious' nose with a slight hint of dull woolly washing up water. It is medium dry ...
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Guinness inflated for Euro 2000
Guinness is continuing its success with event based promotions with a £1m campaign based on the Euro 2000 soccer tournament. Last autumn its sponsorship of the Rugby World Cup brought it its highest ever share of the total beer market it climbed...
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Source of the spend
An 11 month press campaign and TV sponsorship are the latest initiatives supporting Whitbread's Vodka Source. The brewer is backing the brand with an £8m budget and within that has doubled the media support to £5m. The latest ad continues the...
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THE GROCER FOCUS ON OWN LABEL: Raising the glass ceiling on
Own label wine is narrowing the gap between itself and brands, but beers and spirits are also striding ahead reports Tim Palmer The own label proposition in the drinks aisles used to be simple. For beers and spirits it was a cheap, average quality...
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MARKETING DIRNKS: We can turn British market round'
In its bid to rebuild the franchise for German wines in the UK, producers are being offered a cash incentive to come up with innovative wines and marketing plans. The German Wine Institute has set aside £75,000 which will be awarded to up to three...
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Brewers must work harder to fend off the competition'
The number of households buying beer is in decline and this has been highlighted as one of the key issues facing the take home brewers. Analysis by Taylor Nelson Sofres shows penetration of UK households fell by 3.7% between February 1998 and...
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Incider dealing
Bulmers is launching an internet e-commerce site exclusively for its customers. The company believes its Incider Trading site will transform the relationships it has with the trade giving it all the information necessary to do business. Richard...
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Girl fun all over again
Halewood is renewing its campaign for the sparkling perry Lambrini with a TV and poster campaign starting this month. The latest advertising builds on the Lambrini girls just want to have fun' catchline from last year. TV ads worth £400,000 will...
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Tasting Panelists
THE EXPERT Arabella Woodrow Master of Wine and wine buyer for Forth Wines This is a deep garnet red colour with a pleasant savoury nose that is a bit heavy on the oak. At least it is not soupy like many commercial Riojas. It ...