All Alcoholic drinks articles – Page 8
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Comment & Opinion
Rum Stripe NPD is a stroke of genius. Why has it taken so long?
In contrast to mainstream beer, canned cocktails are booming
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News
Thatchers looks to woo ‘next generation’ of cider drinkers with Juicy Apple launch
The UK’s second-largest cider is pushing its sustainability credentials with its latest variant
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News
Red Stripe rum extension to make UK debut
The range comprises a trio of 7.5% abv ready-to-drink cocktails
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News
Waitrose grows tequila stable in spirits range overhaul
Tequila sales in grocery have grown 8.4% in the past year
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News
Treasury Wine Estates to offload Wolf Blass, Blossom Hill and other mainstream brands
Combined, the brands make up less than 5% of the company’s profits
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News
Other World Wines in ‘six-figure’ fundraise to champion under-represented wine nations
The round has the backing of angel investors including long-time Laithwaites Group CFO Jimmy Weir
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News
Master of Malt founder buys back Atom Group from AB InBev
Atom Group was acquired by AB InBev’s ZX Ventures in 2018
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News
Passion Fruit Martini, Piña Colada, Mojito and Daiquiri cocktails drive RTD category growth
The four most popular serves account for 60% of the growth in canned cocktails
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News
Hobgoblin rebrand puts namesake goblin front and centre
The rebrand is a first since 2019 for the brand
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News
Tesco debuts own-label wine with climate friendly grape variety
The grape variety is highly resistant to fungal diseases
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Promotional Features
Maximising brand power to capitalise on the rising treat occasion
Despite economic uncertainty, demand for quality drives premiumisation. Brands like Baileys capitalise on this with popular licensed products, boosting year-round retail sales of high-quality treats.
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News
Older beer drinkers prefer mid-strength brews, new survey shows
Among drinkers under 25, however, a ’go hard or go home’ mentality persists
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Profiles
My food & drink job: Ellie Little, marketing executive, Brothers Cider
‘The industry is fun, but it also comes with high pressures and tight deadlines which people don’t really see or appreciate’
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Comment & Opinion
Estrella Damm shares story of sun, beautiful people and beer
Damm is again a bit-part player in its own ad – but this time there is no big star to anchor it
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Category Report
Ready to drink trends 2024: Hard seltzer goes soft
The forecast hard seltzer craze hasn’t materialised in the UK, prompting brands to rethink their strategies. Does the future instead lie in canned cocktails?
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News
Co-op trials BWS chillers dedicated to single-serve cans
It is part of Co-op’s ambition to grow its ‘on the go’ market share
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News
Maison Ferrand acquires Identity Drinks to cement UK foothold
The family-owned company behind Ferrand Cognac, Planteray Rum and Citadelle Gin picked up a 60% stake in Identity Drinks in 2017
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News
Whitebox Cocktails returns to the crowd for £200k top-up
Whitebox Cocktails has returned to the crowd to raise further investment as the RTD brand seeks to increase its retail exposure and expand overseas
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News
White Claw eyes move into RTD cocktails as hard seltzer sales stutter
White Claw leads the way in hard seltzer, but the category is shrinking