Aldi news and analysis – Page 33
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News
Aldi CEO Giles Hurley reassures customers discounter will have plenty of Christmas supplies
It comes in a week of warnings strike action could lead to shortages at some other supermarkets
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News
Aldi’s ‘A Christmas Carrot’ deemed most effective festive ad of 2021
The discounter’s latest outing of Kevin the Carrot, which framed the character in a new take on A Christmas Carol, stood out as more ‘distinctive’ and ‘enjoyable’ than rivals’ festive campaigns, according to Kantar research
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News
Aldi trials new ‘supersized’ trolley to highlight extra Specialbuys throughout December
The discounter will be adding new lines to its Specialbuys range more frequently throughout December, making each Tuesday an ‘on-sale’ day, along with the usual Thursday and Sunday
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News
Aldi launches deposit return scheme in Scotland store
A reverse vending machine has been installed in the car park of Aldi’s Bathgate store in West Lothian
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News
Aldi launches Christmas click & collect slots
More than 200 Aldi stores across the UK offer click & collect
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Grocer 33
Aldi comes out bottom as ‘beautiful’ Asda store snags win
With 91 points, this “beautiful, clean and spacious” branch delivered on all main fronts
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Grocer 33
Aldi is cheapest despite inflation and Asda can only manage fourth
The return of guest retailer Aldi was always likely to end Asda’s seven-week Grocer 33 pricing winning streak
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Analysis & Features
Ranked: The best and worst of food and drink Christmas ads 2021
The British public will be hoping for a bigger and better Christmas than ever to make up for last year’s washout. Have the ad makers risen to the challenge?
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News
Aldi premieres Christmas ad featuring cameo from ‘Marcus Radishford’
Kevin the Carrot has returned to Aldi’s seasonal ad campaign for a sixth year
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News
Aldi teases new Christmas ad ditching Kevin the Carrot in favour of new character
In the 20-second teaser, viewers find out how Ebanana Scrooge came to hate Christmas
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News
Aldi falls behind on store opening target
The discounter has fallen behind on a target of 1,000 stores by 2022 and will need to open about 80 a year to reach a longer-term goal of 1,200 by 2025
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News
Aldi continues expansion with push for 15 new stores by end of year
The discounter is set to arrive in new locations including Edinburgh, Orpington and Poole
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News
Aldi looking for community groups and charities to sign up for Christmas food donations
The discounter is asking groups to register with its community redistribution partner Neighbourly to receive donations from their local store
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News
Aldi price war on bananas ‘takes advantage’ of family farms, unions claim
The calls come with negotiations now underway for next year’s banana supply
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News
Aldi knocks 30% off prices for ‘packaging imperfections’ in food waste bid
The initiative has been launched in all Aldi UK stores, with price reduction stickers indicating the discounted products
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News
Aldi launches gift cards for the first time in the UK
It means customers can buy the ‘gift of Aldi’ this Christmas, up to a value of £500
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News
Aldi hiring 1,500 temporary store staff in ‘biggest ever’ festive recruitment push
The 1,500 is on top of the 2,000 permanent jobs Aldi aims to fill by the end of the year in stores, distribution centres and logistics, including lorry drivers
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Comment & Opinion
Shortages? What shortages? Aldi CEO sets out ‘unique advantages’ on availability
Amid the chaos – now topped with consumers coming to blows on petrol station forecourts amid challenges for fuel supplies – Aldi appears to somehow be well-stocked
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News
Aldi’s checkout-free store: location of first ‘frictionless’ discounter revealed
The store will use a system of cameras, sensors and artificial intelligence to identify products customers take from shelves, eliminating the need for checkouts
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News
City Snapshot: Aldi to invest £1.3bn following record sales in 2020
Aldi has revealed plans to invest £1.3bn over the next two years in an attempt to grab a bigger share of the UK grocery market following sales hitting record levels in 2020.