Aldi - Latest News and Analysis – Page 58
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News
Aldi sets out its 99p stall with TV ad for 140 lines
Aldi is trumpeting its value credentials to consumers by advertising 140 lines at just 99p. The discounter has compared its 99p lines with similar products offered by Tesco and Asda and claims that buying 100 of them could save the consumer up to...
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Aldi flags up fruit and veg cuts in first TV campaign in Ireland
Discounter Aldi is stepping up its pressure on the major players in the Irish market with its first TV advertising campaign since it moved into the Republic more than a decade ago.The retailer is using the same 'Change your supermarket, not...
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Aldi swaps non-food for ambient in Special Buys
Aldi has ditched some of its higher-ticket non-food promotions for ambient grocery in a bid to reverse sliding non-food sales.Aldi's growth has been one of the success stories of the downturn but sales of the discounter's 'when it's gone,...
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Aldi trials beef brisket dishes in two stores
Aldi is trialling a new range of pre-cooked meat dishes using beef brisket .The Cook It Taste It Love It range, made by Welsh manufacturer Roberts of Port Dinorwic, comes with three sauce options - onion gravy, cracked black pepper and Diane...
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NewsTop 50 list shows indie discounters on the rise
The rise of the discounters has been much vaunted in the past 12 months but, as our latest ranking of the UK's 50 biggest independent retail chains has revealed, it's not just about Aldi, Lidl and Netto. Independent discounters are leading...
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NewsAdvertising: Co-op and Aldi are of like minds
Interesting parallels can be drawn between recent advertising from The Co-operative Group and Aldi, says Richard Hemmings
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Discounters more expensive than big four supermarkets
The discounters are more expensive than all of the big four supermarkets, according to exclusive research carried out for The Grocer, with Asda the cheapest and Aldi charging the highest prices.
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Discounters more expensive than big four supermarkets
The discounters are more expensive than all of the big four supermarkets, according to exclusive research carried out for The Grocer, with Asda the cheapest and Aldi charging the highest prices. Using a list of 50 ‘essential’ grocery items, our...
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Editor's Comment: If quality was the real battleground, Aldi would have rebranded as Trader Joe
The rise of the discounters this year has been nothing short of extraordinary. At 3.1% Aldi's market share is now close to that of Waitrose (3.6%). To some extent, the discounters have been filling up the space left by Kwik Save's demise,...
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Aldi: planning law change is 'not healthy'
Aldi is lobbying the Government not to push through changes to the planning laws that it feels would make store development too difficult.Next year, communities secretary Hazel Blears plans to get rid of the controversial needs test, which...
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Advertising: Home-grown values from The Co-op
We've read a lot about the competition between Lidl and Aldi but as far as advertising is concerned, it's a three-way fight in the smaller retailer sector. The Co-operative Group's investment in advertising this year isn't far behind that of its...
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Aldi and Lidl sales in Ireland increase 15%
Shoppers in the Irish Republic are flocking to Aldi and Lidl as they struggle to cope with the deepening recession, new data has revealed. Figures from TNS show that 69% of Irish households have shopped at the two discounters in the past...
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Should Sainsbury’s fear the hard discounters?
While headlines suggest middle-class shoppers are flocking in their 4x4s to Aldi and Lidl, the true picture may not be so simple, reports Sarah Butler
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Vickery ads push up Aldi’s seabass sales
Aldi’s sales of seabass have increased ten-fold in the two weeks since celebrity chef Phil Vickery has promoted it. The chef has endorsed the fish in the discounter’s television advertisements and on podcasts on Aldi’s website in which he...
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Doubts over Aldi 1,500 UK stores target
Aldi has said it is on track to eventually operate 1,500 UK stores, despite a report this week that claimed the number was unrealistic. The CACI report, Discounters’ Challenge in Tesco & Sainsbury’s Heartland, claimed there were 959 potential new...
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Aldis appointed CEO of health food group NBTY
Peter Aldis has been appointed to replace Barry Vickers as CEO of health foods group NBTY Europe. Vickers is to remain on the company’s board, which owns Holland & Barrett, Nature’s Way and GNC, in an advisory capacity after Aldis was promoted from...
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Advertising: Lidl sticks to its guns
Within the second-tier food retailers, Lidl and Aldi are comfortably the largest spenders, shelling out £7.3m and £8.7m respectively on advertising in the year to date.
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Asda trumps Tesco discount move
As revealed on thegrocer.co.uk (15 September), Tesco this week launched a new range of 350 discounted items in response to the recent gains made by discounters such as Aldi and Lidl. But the news was trumped yesterday when Asda signalled a major price war by slashing the cost of 5,000 items, including every product in its Smart Price range, as Asda chief executive Andy Bond said food inflation had peaked.
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Premium grocer Waitrose says it’s cheaper than Aldi
It is known as a premium retailer and is always the most expensive supermarket in The Grocer 33 weekly pricing survey. Yet this week, Waitrose claimed it was cheaper than hard discounter Aldi – in six of its 25 categories at least. Unveiling a 2.5%...
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Celeb chef Vickery leads £10m Aldi push
Aldi is to plough £10m into a new advertising campaign featuring Michelin-starred celebrity chef Phil Vickery. Vickery, a regular on the BBC’s Ready Steady Cook, will star in a run of television adverts beginning on 15 September and is also to produce a number of podcasts and recipes for Aldi...