Aldi is looking to capitalise on the growing popularity of buffalo with limited-edition burgers.
Highland Game Buffalo Burgers went on sale in Aldi stores nationwide on 28 May (rsp: £1.99/227g) as a Specialbuy product.
Tony Baines, joint MD of corporate buying at Aldi, said the retailer wanted to offer something new that would “excite” customers.
“Aldi shoppers love to try specialist and exotic products,” he added.
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