Aldi has kicked off a trial with Too Good To Go to fight waste.
Seven stores across the north-east are taking part in the pilot, which started on 25 July.
Under the scheme, products that are approaching their use-by date are collated into ‘magic bags’. App users can buy these for £3.30 each, a third of the original retail price, before collecting them from the store at an allotted time. The contents of the magic bags are unknown until they are collected.
The tie-up with Too Good To Go forms part of Aldi’s commitment to cut food waste by 20% by 2025 and halve it by 2030. This target is also being boosted by a nationwide food donations programme that redistributes surplus food to local charities and community organisations.
“Tackling food waste has never been more important, both for the sake of the planet and to support people looking for the best possible value on their groceries,” said Aldi corporate responsibility director Liz Fox.
“This trial will show us whether Too Good To Go can help us make better use of food that is nearing the end of its life while also giving customers the chance to enjoy our products at even more amazing prices than usual.”
Too Good To Go UK&I MD Sophie Trueman said: “We’re really pleased to be trialling our Magic Bags with Aldi across a select number of stores to help save their much-loved grocery food items from going to waste.
”We’ve already had amazing feedback from our consumers who have loved having Aldi on Too Good To Go and we hope to be able to continue adding new locations in the future. We’re so pleased to see Aldi taking a stand when it comes to combatting food waste. Not only does it carry huge sustainability benefits, but it can be a great help in coping with rising food costs.
”I’m excited to see where this partnership can continue to grow as we tackle food waste together.”
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