All articles by Alex Barton – Page 2
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NewsUnilever and Superdrug battle hygiene poverty with donation push
Unilever will donate one Dove product to the Beauty Bank for every two bought in-store and online at Superdrug
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NewsBrewDog brings back controversial ‘gold’ can competition
It comes just three months after James Watt claimed he had paid almost £500,000 in compensation to previous winners
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News‘World first’ powdered beer eyes launch with two brews
Following two years’ development work, the supplier has produced prototypes of two 0.0% abv brews – one regular and one gluten-free.
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Analysis & FeaturesWhich celebrities are adding star power to food and drink?
Logan Paul’s Prime may have made the biggest noise but Ed Sheeran, Lewis Capaldi and even Dolly Parton have leapt aboard the celebrity brands bandwagon
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NewsNon-alcoholic spirits brand Caleño debuts mocktail RTDs
‘We want to make drinking non-alcoholic cocktails as fun, affordable and convenient as possible,’ said Caleño founder Ellie Webb
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NewsAustralian Vintage launches alcohol-free wine brand Not Guilty
The 0% abv wines were made for younger shoppers who didn’t ‘need to hide behind their decision to not drink alcohol’, said Not Guilty
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NewsGraze unveils new look backed by £6m spend
Graze’s largest marketing campaign to date includes TV, social media and in-store activity
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NewsRoam claims world first with skin-toned condoms
Made with natural latex, the condoms are biodegradable and are wrapped in paper foils to reduce plastic waste
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NewsMountain Dew prepping for UK launch of alcoholic Hard Mtn Dew
The ‘bold, citrus’ malt-based drink made its US debut last year with an abv of 5% and zero sugar
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NewsWarburtons gives its crumpets the Thins treatment
Thins are made with the same ingredients as the originals, but are HFSS-compliant and provide just 61 calories each
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NewsWeetabix Food Company makes 100% of its packaging recyclable
The breakfast giant has reached the milestone two years ahead of its 2025 target
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NewsHiggidy adds ‘any time’ snacking format and duo of seasonal quiches
Little Lattices delivered ‘tasty mouthfuls of flavour, encased in a light and fluffy butternut squash puff pastry’, according to the brand
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NewsMolson Coors appoints Hannah Norbury as marketing director
Norbury has joined the business from her previous role as marketing director for Suntory Beverage & Food GB&I
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NewsKatherine Jenkins launches premium gin brand Cygnet
The brand’s two variants were distilled by sixth-generation distillers Aster and Chris Sadler
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NewsSlices of bread found to contain more salt than a bag of crisps
Research showed that 75% of loaves sold in UK supermarkets contain the same amount of salt per slice as a 25g packet of crisps
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NewsKettle Chips launches Sriracha Mayo and Dill Pickle crisps
The brand is hoping to tempt ’adventurous’ shoppers with the launch of two trendy crisp flavours
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ReportsCan Carlsberg succeed with low & no beer on the third try?
The maker of “probably the best lager in the world” has found low & no to be tricky market since entering it eight years ago
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NewsPeperami unveils ‘mess free’ Pizza Buns cheese and salami snack
Peperami said the ’completely unique’ snacks will help to grow the meat snacking category
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NewsFentimans soft drinks recipe change sparks complaints
‘It’s pretty disappointing that Fentimans changed their cola recipe… The aftertaste is really bad,’ wrote one Twitter user
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Category ReportShould 0.5% drinks be called alcohol-free? Low & no category report 2023
Brands are debating whether 0.5% beverages should be classified as non-alcoholic. Could broader label definitions boost low & no?