All articles by Alex Barton – Page 3
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NewsPladis shrinks plain McVitie’s Digestives pack weights by 10%
‘Our products are subject to change to reflect consumer preference, customer demand, affordability and inflationary pressures,’ said Pladis
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NewsRefillable roll-on deodorant brand Rollr makes market debut
The innovation aims to ‘challenge an outdated market’ that contributes approximately 26 million disposable deodorant containers to landfill every day
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NewsJack Daniel’s and Coke launch co-branded whiskey & cola RTD
The 5% abv drink will hit shelves in UK retailers before rolling into other European markets, Latin America and Asia
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NewsJude’s adds Twister-style lollies and Salted Caramel mini tubs
The lollies are claimed to contain 30% less sugar than rivals, while the tubs offer a ‘perfectly portioned treat’
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NewsJnck Bakery unveils four-strong lineup of non-HFSS cookies
The lineup promises 90% less sugar, 50% less satfat and five times the fibre of regular cookies
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NewsHeineken grows Strongbow Ultra cider lineup with Apple variant
Ultra Apple (4% abv) provides 24.2kcals per 100ml – 36% fewer than Strongbow’s core apple cider
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NewsPersil adds QR codes to packaging for visually impaired shoppers
The codes were created by AR specialist Zappar in partnership with Unilever and the Royal National Institute of Blind People
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NewsDove unveils Advanced Care antiperspirant deodorant range
Dove Advanced Care’s launch is set to be supported by a £22m campaign
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NewsSqueaky Bean makes frozen debut with ‘chicken-style’ pieces
‘This range is just the start of an exciting pipeline of NPD, as we aim to continue to innovate and expand into new categories,’ said Squeaky Bean
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NewsFever-Tree makes cocktail mixer debut with three-strong range
Margarita, Mojito and Espresso Martini were ‘crafted to take the fuss out of making cocktails at home’, it said
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NewsLucozade Sport adds Zero Sugar range
The drinks are designed to appeal to consumers ‘who don’t currently buy into the Lucozade Sport brand’
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NewsCBD brand Trip becomes ‘fastest-growing’ soft drink in the UK
The brand claims to hold 88% of the total CBD drinks market share
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NewsCadbury Mini Eggs prices rising by 25% in run-up to Easter
Prices of Cadbury Mini Egg SKUs have soared across the traditional big four supermarkets
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NewsNestlé taps blonde chocolate trend with new Golden Collection
The fmcg giant has given its Aero, Munchies, Smarties and Milkybar brands a blonde chocolate makeover
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NewsCadbury grows Mini Rolls range with Chocolate Orange and Chocolate Mint lines
Targeted at a shoppers aged 18 to 34, the new lines join Milk Chocolate and Chocolate Raspberry
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NewsNestlé adds Kit Kat Cereal to breakfast lineup
The product is billed as capturing the ‘essence of the original chocolate bar’
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NewsStrongbow unveils radical new look backed by £20m spend
It also sees the addition of a 4% abv Tropical variant
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Analysis & FeaturesCan Monster reimagine its identity for seltzer market?
The energy drinks brand could be lining up a range of fizzy water
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NewsCandy Kittens debuts first ‘truly sour’ sweets Shox
Shox pouches contain a mixture of sour apple and sour strawberry-flavoured gummies
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NewsRockstar Energy bolsters zero-sugar drinks offer with Refresh duo
Each 500ml can contains 80mg vitamin C, 155mg of caffeine and 21 calories