All articles by Alex Barton – Page 4
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NewsMonster Energy eyes surprise move into seltzers
The brand has applied to register its name with the Intellectual Property Office under class 32, accounting for sparkling water
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NewsCawston Press teases launch of ‘Lilt replacement’ tropical drink
The brand revealed it was working on a Caribbean-style pop after Lilt’s axing met public backlash
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NewsPladis adds McVitie’s Tartlets biscuits duo
The treats feature a biscuit base, white cream filling and milk chocolate or raspberry yoghurt topping
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NewsHeinz teams up with Ed Sheeran to launch Tingly Ted’s hot sauce
Made from red jalapeno and capsicum chillies, the contain ‘fresh lemon notes, smoky flavours’ and a mix of herbs and spices
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NewsPlantastic adds trio of creamy plant-based pasta sauces
The ‘creamy, quick and versatile’ sauces contain no artificial colours or preservatives and provide one of the recommended 5 a day per half jar
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NewsCadbury unveils first non-HFSS range Fruitier & Nuttier
Called Fruitier & Nuttier, the four-strong lineup comprises Bars and Trail Mix share bags in Milk and Orange
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News7up unveils first major brand refresh in seven years
The ‘vibrant’ new look will roll out next month, supported by a multichannel campaign
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Comment & OpinionHuel case shows ASA is on the lookout for ‘cost-washing’
Claims around cost need to be as specific as those relating to health and environment
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NewsHuel rapped by ASA over ‘misleading’ money-saving claims
The watchdog investigated two separate issues raised with a paid-for Facebook ad and a page on the brand’s website
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NewsOxford Artisan Distillery appoints Mark Harvey as MD
The former Chapel Down CMO would bring a ‘wealth of experience’ to the role, said Oxford Artisan Distillery
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NewsHeinz adds trio of Mayo Mashupz to table sauces range
Following the launch of a ketchup-mayonnaise-hybrid in 2019, Heinz posted a poll to Twitter for the public to ‘decide which sauces to mix next’
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NewsCampo Viejo launches limited-edition hot sauce for Valentine’s Day
The ‘mouthwatering’ NPD contains ancho chilli, ginger, cacao and a splash of rioja tempranillo
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NewsFarang chef Sebby Holmes launches Thai-inspired cooking sauces
Called Payst, the brand claimed its products offered Brits the chance to ‘experience authentic Thai flavours’ at home
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NewsSainsbury’s Thrive scheme lists its first black-founded brands
Mirror Margarita, Riddles Tequila Ice Tea and Raise Snacks have secured listings with the retailer as part of the incubator scheme
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NewsChildren’s snack brand Bear adds Calippo-style ice lollies
Made using fruit purée and pure apple juice, Fruit Squeezers are HFSS compliant with no added sugar
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NewsBarratt unveils confectionery NPD pipeline to lure in younger consumers
The confectionery brand has NPD planned for autumn, which will further expand its offering of softer, gummy sweets
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NewsJubel teases BrewDog with ‘LooDog’ campaign at Twickenham
The fruity lager brand encouraged punters to throw BrewDog’s Black Heart stout down a loo in exchange for a cold can of Jubel
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NewsSwizzels launches confectionery-flavoured squash range with Princes
‘We’re proud to have created an exciting range of squash which delivers across taste, convenience and value,’ said Princes
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NewsPladis adds Wholistic snack bar duo under Go Ahead brand
The bars would ‘boost relevancy of the healthier snacking category among younger consumers’, said Pladis
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NewsSeaweed packaging brand Kelpi raises over £3m to drive growth
Kelpi’s biodegradable packaging solutions aim to replace single-use synthetic materials in retail