All articles by Alex Beckett – Page 11
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NewsA Birds Eye view: a Q&A with chief executive Martin Glenn
In a rare interview, Guest Editor Martin Glenn speaks frankly to Alex Beckett about the challenges facing the frozen food industry
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Hovis comes over all patriotic in new TV advertising push
Hovis is hoping to whip up a bit of patriotic fervour in the wake of Cadbury's sale to the "Yanks", with a £5m TV campaign to support its conversion to 100%-British wheat.
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NewsBirds Eye ploughs £5m into Field Fresh ad blitz
Frozen is better than fresh that's the key message in Birds Eye's new marketing push to champion Field Fresh, the recently launched sub-brand its owner claims will resurrect the "stagnant" frozen vegetables category.
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Free-from NPD is unveiled as Genius chases £20m sales
Free-from producer Genius is marking its first anniversary with NPD and the opening of a new factory to help meet a bold £20m end-of-year sales target.
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NewsWarburtons sets 2020 environmental targets
Warburtons has unveiled its first corporate responsibility framework, featuring a raft of ambitious environmental targets and changes to its supply chain, including a 20% cut in CO2 emissions by 2020.
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Double the bubble as R&R unveils Aero ice cream in NPD drive
It may be cold outside, but R&R Ice Cream is gearing up for the heat with a raft of new products under Nestlé's Aero, Caramac, Nesquik and Kit Kat brands.
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Protests bring InBev Belgium to standstill
AB InBev has reported that its Belgian production plant has come to a complete standstill, following a fortnight of protests over job cuts..
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Beverage Brands has a WKD Christmas
Vodka-based RTD brand WKD enjoyed strong Christmas sales with a 12.5% volume growth in December versus the same period in 2008.
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NewsDiageo wins legal battle over ICB’s Vodkat tag
Diageo has won a landmark High Court ruling against Intercontinental Brands’ Vodkat.
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NewsMars leads in race to reduce satfats
Mars has beaten rivals Cadbury and Nestlé in the race to slash satfats across its chocolate bars, The Grocer can reveal.
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NewsJamie freshens range with Med-style NPD
Celebrity chef Jamie Oliver has revealed that Fresh Retail Ventures is adding 60 new SKUs to his supermarket range this year as well as introducing bold new packaging.
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Will Mars carry more weight following satfat reduction?
In the first sign of agenda-setting in some time, Mars is cutting the satfat content of the Mars bar. Can it steal a lead over its rivals, asks Alex Beckett
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Warburtons moves into unsliced with premium Tiger loaf
Warburtons is launching a pair of upmarket unsliced loaves to help c-stores and other outlets that don't have an in-store bakery. The market-leading baker is rolling out Tiger White and Tiger Brown loaves (rsp: £1.19 per 600g loaf) this...
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NewsDove’s Men+Care to target the silver foxes
Unilever skincare brand Dove is making its first foray into the men’s market with a range eyeing £21m in first-year sales.
The Dove Men+Care range, which Unilever described as its biggest launch planned for 2010, targets “the more mature… -
NewsWhite Lightning axed by Heineken
Heineken UK is axing its White Lightning cider brand to help improve its stance on responsible drinking.
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Festive fizz falls flat as beer and cider deals surge
The washout summer has prompted supermarkets to push more beer and cider offers than ever this Christmas at the expense of deals on sparkling wine and Champagne.
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NewsLads’ snack Pot Noodle woos ladies with soup
Pot Noodle is giving its laddish image a break with a new range of dried soups aimed at health-conscious women.
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NewsSurprise exit for First Milk chief Humphreys
First Milk boss Peter Humphreys has announced his surprise exit from the dairy business.
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Focus On Pies & Meat Snacks: Shoppers go pie-eyed
Pies are enjoying a second year of growth, driven by recession-induced nostalgia, clear ingredients labelling and heavy promotional activity. But is it sustainable in the long term? Nick Hughes and Alex Beckett report
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NewsSales slow as energy drinks lose their buzz
Trailblazing energy drinks Lucozade and Red Bull have been hit by a massive slowdown in growth. A year ago, The Grocer described the category as a "phenomenally vibrant area driven by changing lifestyle" with sales soaring 15% to...